does it really surprise you? This is how the market is formed, this is how network players manipulate buyers. This is how consumers try to save money. This is a full-fledged example of an unreasonable, but prudent symbiosis
Producers - produce as much as possible in order to capture the market, drive out competitors, etc.
Retail chains - although getting a profit, and for them the number of buyers per day is a very important indicator!
But there is also a "third side of the coin" - a simple, primitive deception
When you know that once a year, many things will be sold at a discount of 30-50 and even 75%, this does not mean that the network or the manufacturer is selling at a loss!
In any case, they will get theirs, even if a little less ... For we pay for everything! Those who go on sale
The meaning of this process, in fact, is the following - retailers, by the end of the season (do not apply only to clothing), accumulate large stocks of unsold goods. Because the manufacturer has a financial director who plans and says - so that we all eat, drink, live sweetly - we need to produce - 100500700 units of sneakers (it doesn’t matter), with our price of $ 15, taking into account all costs, premiums, fines.
The retailer has rented warehouses that are filled with LAST season products for a year. And the retailer can't make room for new collections, and has to pay huge sums in warehouse rent and stuff.
which exit ? CORRECT - sell at a 50% discount, fulfill the production and sales plans of the manufacturer, fulfill the sales indicators in retail, and .... where to put the stale leftovers so as not to pay for their storage and disposal ... Voila - and here we are, " consumers". Which with our own money we pay for the solution of FOREIGN problems