The site is still not fully launched, even the terms of service still got me an error page.
I think it's not a new innovation, there's many P2P marketplaces over similar service. After looking on your site, it seems it's a custodial P2P since you're act as the escrow, also you will ask KYC when it's needed, right?
Escrow Funding & Withdrawal
Each time you want to fund your account, the system makes sure everything goes smoothly thereby providing an Escrow system to protect both parties.
Full data privacy compliance
I wouldn't use your service if it's custodial and ask anyone KYC, it would ruin my privacy concern.