This concept isn't new. There are some websites already where you interact with another users through posts and articles while being possible to earn money with this. Examples: Medium and Publish0x.
Futurely Twitter may add the tipping feature to the platform as well.
Therefore, in my opinion it's hard for a new platform offering this same feature to thrive. It's a very banal usage for justifying the launchment of a new altcoin, since you can already have access to consolidated websites like the ones mentioned above.
Yes, I was about to same Medium, because that's the first thing that comes into my mind about this so called decentralized platform.
But to be honest, they are not doing any good as well, they have been in the market though, but not the kind of consensus that we have seen in Twitter. Not saying that they are bad, but perhaps since everyone is on Twitter I doubt that we need another one in the market that will really turn things around, just saying.
So for this is a risk, you can used it but who's going to used or read it?