Ledger: get up to 30$ in free BTC.

[OmegaStarScream]

So apparently and instead of giving discounts on devices, ledger is giving away:

20$ in BTC for when you buy the nano S plus model and 30$ if you buy the X model.

You can find more details here: https://shop.ledger.com/pages/black-friday

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[Pmalek]

I was just about to create a thread about it, but you were faster this time.

The promotion is valid from 21 November until 28 November.

The gift cards can be redeemed through Ledger Live’s Discover program by following the instructions provided in the physical cards that are part of the shipped package. The coins can then be sent to a BTC address of your choice (it doesn’t have to be an addy in Ledger Live). More information can be found in the Black Friday T&C.

Anyone considering taking advantage of this promotion should know that the bitcoins are sent by a 3rd-party Ledger service provider. If this party determines a need to undergo KYC, the user might be required to verify their identity before receiving their coins.

If it weren’t for the possibility of being asked to undergo KYC, I would say this is an interesting offer. But I’m not too fond of it. I also don’t know if Ledger can demask users and connect the names from order data with the codes that get claimed. It would be easier if they offered a $20 and $30 discount on their respective hardware wallets. My guess is they didn’t care to think of something better. They have already said they are getting 7x more sales following the downfall of FTX, so I assume they have already filled their pockets plenty. 

[bitmover]

Anyone considering taking advantage of this promotion should know that the bitcoins are sent by a 3rd-party Ledger service provider. If this party determines a need to undergo KYC, the user might be required to verify their identity before receiving their coins.

If it weren’t for the possibility of being asked to undergo KYC, I would say this is an interesting offer. But I’m not too fond of it. I also don’t know if Ledger can demask users and connect the names from order data with the codes that get claimed. It would be easier if they offered a $20 and $30 discount on their respective hardware wallets. My guess is they didn’t care to think of something better. They have already said they are getting 7x more sales following the downfall of FTX, so I assume they have already filled their pockets plenty. 

Financially  , they could just give a $30 discount that ot would be the same.
However,  there are still people who thinks that receiving their first btc is exciting and things like that. This is an interesting marketing.

I agree 100% with you that doing kyc for 20 - 30 is not ok. Customers already did enough identification to receive the product at home, shipping address name etc... no need to give further documents which are useless for the bitcoin transaction
 Additionally,  ledger does not handle sensitive data very well.

[Pmalek]

However,  there are still people who thinks that receiving their first btc is exciting and things like that. This is an interesting marketing.

It's also worth mentioning that the information shared by OmegaStarScream in the OP from Ledger's shop is somewhat different from what is written in the promo's T&C that I shared in my post. Under "How It Works" in this source, Ledger says:

Buy your chosen Ledger Nano with free BTC here on Ledger.com.

First of all, what the hell is free BTC? But if we forget about the word "free", the explanation makes it sound like you need to purchase your Nano only with Bitcoin and no other payment methods.

But in the T&C, there is no mention of having to purchase the devices with Bitcoin to be given a voucher.

By purchasing a Ledger Nano X or a Ledger Nano S Plus from Nov 21, 2022 to Nov 28, 2022 on Ledger.com, you will be able to benefit from the following Rewards:

The terms only mention the fact that you need to make a purchase without specifying any payment methods. Since T&Cs have priority over other sources of information, it should work for any and all purchases. 

I agree 100% with you that doing kyc for 20 - 30 is not ok. Customers already did enough identification to receive the product at home, shipping address name etc... no need to give further documents which are useless for the bitcoin transaction
Additionally,  ledger does not handle sensitive data very well.

True. Still, the KYC verification (in case there is one) isn't done with Ledger, but with the 3rd-party service they use. Ledger is the connecting bridge between the user and the other company. It still makes no sense and is privacy invasive.

[OmegaStarScream]

Financially  , they could just give a $30 discount that ot would be the same.
However,  there are still people who thinks that receiving their first btc is exciting and things like that. This is an interesting marketing.

I agree 100% with you that doing kyc for 20 - 30 is not ok. Customers already did enough identification to receive the product at home, shipping address name etc... no need to give further documents which are useless for the bitcoin transaction
 Additionally,  ledger does not handle sensitive data very well.

Maybe for the user is the same thing, but probably not for them as a business since they're setting certain limits on this:

To participate in the Black Friday Promotion, you must be at least eighteen (18) years old and have the legal capacity to contract.

Purchases are required to have been made at full-price and not during any promotional period.  Black Friday Promotion can not be combined or used in conjunction with any further offer or promotional program, such as the Refer-a-Friend Program.

The maximum number of Products by households that can be purchased as part of the Black Friday Promotion is five (5).

The Black Friday Promotion is limited to a total of 15.000 Nano X Vouchers and 15.000 Nano S Plus Vouchers, on a first come first served basis.

If their goal was to give their users BTC, they could've simply printed paper wallets and shipped them with the devices instead of going with a third party that may require KYC.

[NeuroticFish]

I expect that Ledger - no matter how you pay for your hardware wallet - receives fiat at the end of the day.
From this onwards, this 20-30$ is a rather overcomplicated cashback system, complicated by the fact another (financial) service will handle user data and those 20-30$ and give the users bitcoins.

The deal would not be that bad if Ledger would handle this, since most buy the wallets on their name / address anyway. And let's be honest, people don't care as much as they should on their privacy and KYC data, so even as it is now, many would see it a great opportunity. But, in reality, it's not. In reality, as said, there are great concerns on KYC and privacy plus Ledger's bad history on keeping KYC data secure makes everything even worse.

[Lucius]

I expect that Ledger - no matter how you pay for your hardware wallet - receives fiat at the end of the day.
From this onwards, this 20-30$ is a rather overcomplicated cashback system, complicated by the fact another (financial) service will handle user data and those 20-30$ and give the users bitcoins.

It seems to me that Ledger acted very unfairly in relation to its users, because they actually enabled someone to collect a large amount of data for a very small amount in BTC - and I would not rule out that Ledger, in addition to the sale of its devices, will also receive some kind of compensation because it indirectly promotes some crypto exchange.

I have to admit that I am not surprised that this company is going in this direction, because they have shown that protecting the privacy of their clients is not their first priority.

[joniboini]

I wonder if the market is encouraging this kind of marketing behavior due to new users entering the space or just Ledger steering their ship further away from protecting their user data. Both are bad and quite difficult to change. Hopefully, they go back to discounting their product price instead of doing this for the next promotion.

[crwth]

To someone who is looking for a hardware wallet and doesn't have any idea about what happened in the past with Ledger devices, it's interesting to do. It's enticing users and a pretty good thing to consider knowing that you can already have a balance in your wallet. Not bad. The discount is already the investment.

[NeuroticFish]

It seems to me that Ledger acted very unfairly in relation to its users, because they actually enabled someone to collect a large amount of data for a very small amount in BTC - and I would not rule out that Ledger, in addition to the sale of its devices, will also receive some kind of compensation because it indirectly promotes some crypto exchange.

I have to admit that I am not surprised that this company is going in this direction, because they have shown that protecting the privacy of their clients is not their first priority.

Not a surprise, indeed. On the other hand, it's arguable to say "very small amount of BTC", it's a 20% cashback.
Of course, the fact it's not worth the KYC is another story. We already know that. And iirc it's also not the first time Ledger does that (making its users send their KYC to third party).

[dkbit98]

So apparently and instead of giving discounts on devices, ledger is giving away:

Are they really giving away $20 and $30 dollars worth of Bitcoin to customer address, or they are again using their third party partners gift cards vouchers like this did last year?
If this is the same kind of deal like last time I can tell you to stay away from this, because last year some people get tricked by this.
I can't remember all the details but someone could search more to find what exactly happened with this.
Go get Snake Oil vouchers quickly and do one more round of kyc roulette 
 

[SFR10]

Despite the issues surrounding its redemption process, I'm glad they stopped rewarding their users with one of those worthless NFTs!

If this is the same kind of deal like last time I can tell you to stay away from this, because last year some people get tricked by this.
I can't remember all the details but someone could search more to find what exactly happened with this.

Somehow I missed that last year, but I believe you were referring to their "CRYPTO STARTER PACK"... In order to redeem the $25 voucher, it required users to purchase at least $60 through Coinify and on top of that, there was the following restriction:
^{- I wouldn't be surprised to see such things again (especially for the latter part)!}

• Coinify services may not be available in some countries. Please check the list of eligible countries/states/territories:

  • Ledger cannot be held responsible in case you are not in a position to redeem your Voucher as these are Coinify terms and conditions that apply to the buy and sell of cryptos. Please see on our Ledger website: Third Party Services/Ledger Live Terms and Conditions.

[PrivacyG]

This seems very complicated and a deal made for those who will hurry-buy a Ledger.

Say I choose to pay BTC for my Ledger.  I pay $60 worth of Bitcoin, the Ledger arrives and I get to claim $30 back.  But what if the equivalent of $30 in Bitcoin changes significantly until I get to claim it.  Do you get the code immediately, does it send you BTC back or is it a voucher .. what is this.

If their goal was to give their users BTC, they could've simply printed paper wallets and shipped them with the devices instead of going with a third party that may require KYC.

But then Ledger packages may become targets once shipped.  I think they made it way too complicated.  Easiest way was just by removing $30 from the selling price for the duration of the sale.  That is if they truly wanted a discount.  In their case it is easy to make it so half of the users do not get to claim the voucher or give up.

-
Regards,
PrivacyG

[m2017]

This seems very complicated and a deal made for those who will hurry-buy a Ledger.

Say I choose to pay BTC for my Ledger.  I pay $60 worth of Bitcoin, the Ledger arrives and I get to claim $30 back.  But what if the equivalent of $30 in Bitcoin changes significantly until I get to claim it.  Do you get the code immediately, does it send you BTC back or is it a voucher .. what is this.

If their goal was to give their users BTC, they could've simply printed paper wallets and shipped them with the devices instead of going with a third party that may require KYC.

But then Ledger packages may become targets once shipped.  I think they made it way too complicated.  Easiest way was just by removing $30 from the selling price for the duration of the sale.  That is if they truly wanted a discount.  In their case it is easy to make it so half of the users do not get to claim the voucher or give up.

-
Regards,
PrivacyG

I agree with your arguments and the so-called bonus provided by the Ledger looks like another false not a positive act.

All other hardware wallet manufacturers that have a Black Friday sale are dropping the price of their devices. It's simple: the client receives a discount, and the seller receives a sale. Win-win.

With a Ledger company, it's different. They want to lure customers to them, but they make it difficult to get a discount, and as a result, many will simply refuse these 20-30$.

They have some sophisticated methods that don't take into account the interests of their customers at all. I would call it a veiled swindle foul play. Either you make a discount, or you don’t, and not these tricks with a demonstration of a discount, but which you need to run after.

[dkbit98]

Somehow I missed that last year, but I believe you were referring to their "CRYPTO STARTER PACK"... In order to redeem the $25 voucher, it required users to purchase at least $60 through Coinify and on top of that, there was the following restriction:
^{- I wouldn't be surprised to see such things again (especially for the latter part)!}

Exactly, it was Coinify thing!
They would ''give'' you free vouchers BUT you needed to spend more money to use them... and people still had a lot problem even with this system.
I don't know what scheme they will use this year, but I am sure they will involve some of their partners and complicate everything.

[bitmover]

The deal is now different   . Much better imo

Black Friday: Get -10% off all products until Monday with the code BLACKFRIDAY10

http://Https://shop.ledger.com

No more kyc or whatever. Just 10 off.

[RickDeckard]

While not on-topic per se, I found this tweet today:

@zachherbert In Ledger’s 2021 funding round, they brag about how much crypto is stored on Ledger devices. Stop to think: how do they know this? The only way to know is to collect extended public keys. So Ledger Live knows your XPUBs and IP address

I went around into their announcent and all that I could find about this claim was within this letter[2]:

Ledger already secures an estimated 15% of all cryptocurrency assets globally, and as a trusted leader, it is uniquely positioned to capitalize on the (...)

Could these be the numbers that Zach was referring to? If true, isn't this a huge blow to the privacy of their users and product, besides all the hacks that happened in the past?
https://www.businesswire.com/news/home/20210609005985/en/Ledger-completes-a-380-million-Series-C-fundraising-valuing-the-company-at-more-than-1.5-billion-to-strengthen-its-position-as-the-leading-secure-gateway-to-digital-assets

[Pmalek]

The deal is now different   . Much better imo

Black Friday: Get -10% off all products until Monday with the code BLACKFRIDAY10

Yeah, that's a little better now. But if you think about it, that 10% discount is like half the cost you pay for the shipping of the device. And it wasn't that long ago that they offered free shipping on all orders from their shop that included at least one hardware wallet. So that old deal was better than their current Black Friday promotion. Maybe there will be an additional 5-10% off on the last day of the Black Friday week. Trezor has still defeated them with their up to 30% discounted devices.

[m2017]

Ledger's Safe Journey Offer

Another bonus from Ledger: +30$ in BTC (for the purchase of Nano X) and +20$ in BTC (for the purchase of Nano S), which will last until April 18 (started on April 4).

Terms and conditions: https://shop.ledger.com/pages/how-to-redeem-terms-and-conditions


I didn't create a separate topic to notify about this news, because I think that this discount fits into the concept of this topic.

In fact, it would be time to create a separate topic for posting announcements about discounts and other promotions for hardware wallets in this section to notify users in a timely manner.

[Pmalek]

Since m2017 used this thread to mention a similar Ledger discount, I don't think I should open a new one just for this piece of information. Sorry if it was already reported somewhere else earlier.

If anyone is still interested in purchasing a Ledger hardware wallet, they can do so until 23 May with free shipping.
https://shop.ledger.com/#category-cryptocurrency-wallets