Binance pays Google Ads with the word "bitcointalk"

[Fivestar4everMVP]

If a company wants to build a loyal base of customers, they should just advertise here for a long period. Any signature campaign that has been operating for more than two years are usually highly trusted, and recommended even after they've stopped advertising. It sort of builds a trust not only with those visiting Bitcoin, but those advertising. At least, that's the pattern I've seen over the years.

I don't remember seeing it. But did one of these big exchanges ever run a subscription campaign here on the forum?

I am not sure about binance ever running a campaign here on bitcointalk, but one am sure of is mexc exchange, I think kucoin as well, there are several exchanges doing well right now that have one time, had a campaign on this forum, though I can't remember or recall all their names, but like I said earlier, I am not sure if binance has ever run a campaign here.

By the way, I search bitcointalk on Google search, and results appeared normally like it previously used to, that is bitcointalk forum appearing first on the search results, then followed by some other websites that have some bitcointalk mention in them, there is no trace of binance anywhere in the search result I got here.

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[dkbit98]

Binance is paying for advertising from Google, with the word "bitcointalk".

If they paid for something then they probably paid for ads that included word Bitcoin, not Bitcointalk, but that ad could be posted by anyone.
I am not aware of any active representative of Binance exchange that is registered in forum and I didn't saw them writing or talking anything about this forum.
We should not really care what Binance exchange or anyone else is posting as ads, just use adblocker to hide them all, and this will save you much trouble down the line.
Having real Binance signature campaign would be only real sign showing they are targeting people from this forum.

[drwhobox]

They will pay for any keywords related to bitcoin. They spend a lot on advertising and they have got millions of traffic every month only by google PPC advertising.

You're right because in my region I didn't get any such ads when I search bitcointalk and tried other keywords too but nothing comes up related to binance with adblocker disabled.

These advertising algorithms are not that easy and it doesn't really focus on one keyword but it's probably true that Binance is paying more which is why their ad is shown first when crypto-related keyword are entered.

Also, this keyword is not targeted by binance in my region. They target a huge amount of keywords in US google search engine.

[logfiles]

I don't remember seeing it. But did one of these big exchanges ever run a subscription campaign here on the forum?

Is bybit also considered a big exchange? Well it didn't last that long though.

I think I remember a Kucoin signature campaign too.


Well out of curiosity I tried too and didn't see any result on Google but did try Microsoft Edge's Bing and this is what I got. A sponsored link to Binance academy as an ad at the top. It's unfortunate I didn't take a screenshot, but I swear to God, I saw it twice. Right now I can not reproduce it. I have tried several times, Coincidence?

[Saisher]

Binance is paying for advertising from Google, with the word "bitcointalk".



Usually when you search Google for "bitcointalk" the forum link is the first result. But, today I noticed that it is different, at least in Portugal, the first result is from Binance.

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

If I am part of the marketing of Binance and working on Google ads I will do a lot of variation based on the density of the keyword research, it's not that they value Bitcointalk its just one of the keywords that come out in search queries based on the keyword, Bitcointalk is just a part but an important part of their campaign, and they varied from country to country and on user's experience, there may be a lot more because they have a huge budget being the top player and mover in the industry

[joker_josue]

If they paid for something then they probably paid for ads that included word Bitcoin, not Bitcointalk, but that ad could be posted by anyone.
I am not aware of any active representative of Binance exchange that is registered in forum and I didn't saw them writing or talking anything about this forum.
We should not really care what Binance exchange or anyone else is posting as ads, just use adblocker to hide them all, and this will save you much trouble down the line.
Having real Binance signature campaign would be only real sign showing they are targeting people from this forum.

I'm not worried, quite the opposite. I thought it was curious, because it had never happened.

Regarding the word, based on the knowledge I have of Google Ad, it was hardly based on the word "bitcoin", because the search was made for another word in the eyes of Google "bitcointalk". If he recognizes bitcoin+talk, he would suggest correcting the search for "bitcoin talk".

Now, I don't rule out that advertising was made by some user, trying to earn something in the affiliate program. Even so, I have some doubts, because Google even has some strict control in this regard, to avoid fraud.

[yhiaali3]

I tried searching for bitcointalk using my local site and using a VPN but got the same result, no binance ads showing:

                       

Maybe this is only in your country or some other country.

Or it is also possible that Google will use smart programs to know the sites that you visit frequently and send advertisements that suit your interests. This always happens as I see ads from Google that are compatible with the sites I visit permanently.

[joker_josue]

Or it is also possible that Google will use smart programs to know the sites that you visit frequently and send advertisements that suit your interests. This always happens as I see ads from Google that are compatible with the sites I visit permanently.

This was not the case, as I was using an anonymous browser that has no historical records of past browsing.

But it was really an isolated case, because I only saw it happen this time. By chance I managed to take a screenshot, if it wouldn't be hard to believe.

[Mpamaegbu]

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

To be honest with you, that doesn't surprise me. After CZ tweeted in 2022 about a post that was made in this forum 13 years ago or so I concluded he has an operational account here. If not, how did CZ remember such a simple post that wasn't even elaborate. Come to think of it, I believe it's a good thing that Binance is doing stuff that cast this forum in good light and pushing it in the faces of people. I love that. I actually stumbled on this forum through Google search too from hitting CMC, getting to Bitcoin through that and then to this forum from there.

[Pmalek]

If you search for "bitcointalk" do you see any kind of advertisement?

No, but I am using two ad blockers and they would get rid of the advertisements even if they existed. I see a link to the official forum, a link to Bitcointalk on bitcoinwiki, a Cointelegraph collection with the tag "bitcointalk", etc. There is also a link to the fake .com version high up in the search results.

To be honest with you, that doesn't surprise me. After CZ tweeted in 2022 about a post that was made in this forum 13 years ago or so I concluded he has an operational account here. If not, how did CZ remember such a simple post that wasn't even elaborate.

I don't remember seeing that tweet. What post did he share? Since it was a post from such a long time ago, he might have seen it elsewhere on the internet in some references about historical bitcoin-related news or something. It wouldn't be that unusual.

[TalkativeCoin]

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

It's a pretty common tactic, maybe not so much to undercut in this case (which is usually what they're trying to do), but to steer away similarly minded people to their exchange, because the "likeliness" of that outcome is definitely there.

They probably know something we don't, some kind of data set that would target specific geos/users/behaviors, but it obviously works for them to a certain extent.

[WhyFhy]

Anyone notice in the last few weeks if google works a lot better like the glory days?
I have a feeling that OpenAI partnering with Microsoft sealed all these guys fate with the whole AdWords things.
I remember ~10 years ago google actually worked as long ask your keywording was good.
they slowly changed that to a surf for the answer motto and ruined a great product.
I'm sure everyone at alphabets scrambling right now to fight fire with fire.
GPT also showed how bogus search engines have really gotten.

[PX-Z]

To be honest with you, that doesn't surprise me. After CZ tweeted in 2022 about a post that was made in this forum 13 years ago or so I concluded he has an operational account here. If not, how did CZ remember such a simple post that wasn't even elaborate.

I don't remember seeing that tweet. What post did he share? Since it was a post from such a long time ago, he might have seen it elsewhere on the internet in some references about historical bitcoin-related news or something. It wouldn't be that unusual.

Maybe he is talking about this one^[1] although the timeline is messed up, but he only retweet it, not tweet it as his own.

So CZ having an account here might not be 100% true, forum posts are public and this forum is known where bitcoin history is written all over the boards.

[1] https://twitter.com/cz_binance/status/1231638821504200704

[Pmalek]

<Snip>

OK, I see. To be honest, if that's the tweet in question, it can't connect CZ to the forum in any way. It only connects him to that Nathaniel Whittemore guy, who, btw, looks like a combination of Ricky Martin and Jim Jefferies. If those two hooked up and had a baby, Nathaniel would be the result of that love affair. If CZ follows Nathaniel, that's how he got the "inspiration" behind his tweet.

[drwhobox]

Anyone notice in the last few weeks if google works a lot better like the glory days?
I have a feeling that OpenAI partnering with Microsoft sealed all these guys fate with the whole AdWords things.
I remember ~10 years ago google actually worked as long ask your keywording was good.
they slowly changed that to a surf for the answer motto and ruined a great product.
I'm sure everyone at alphabets scrambling right now to fight fire with fire.
GPT also showed how bogus search engines have really gotten.

If Microsoft partners with chatGPT or Microsoft buys it I think they will replace it with bing or they will make it a paid software.
Google's search engine business will be harmed by that but I think not everyone will search on chatGPT or use it. Lets see what will be googles reaction.

[Tamaperdana]

maybe in each country it is different, google search in my country is still, if you write bitcointalk, what comes out is this forum site.
the search never changes, maybe your country is entered in a different keyword on binance.
maybe your country is specialized in promotion of binance, so there is a change like that.

[robelneo]

If a company wants to build a loyal base of customers, they should just advertise here for a long period. Any signature campaign that has been operating for more than two years are usually highly trusted, and recommended even after they've stopped advertising. It sort of builds a trust not only with those visiting Bitcoin, but those advertising. At least, that's the pattern I've seen over the years.

I don't remember seeing it. But did one of these big exchanges ever run a subscription campaign here on the forum?

Yes, there are two years ago Kucoin run a signature campaign here [PAUSED] Kucoin Futures Signature Campaign | Full Member+ | Up to 0.005 BTC/week and there is another exchange that runs their ICO here although they are not yet a big exchange they could soon be that exchange is  Nominex, during the heydays of ICO based token there are a lot of them launch a bounty and a signature campaign but unfortunately they failed to reach their full potential, it pays to run a signature campaign here but now exchanges prefer to strengthen their affiliate program or Adwords campaign to recruit new members.

[WhyFhy]

Anyone notice in the last few weeks if google works a lot better like the glory days?
I have a feeling that OpenAI partnering with Microsoft sealed all these guys fate with the whole AdWords things.
I remember ~10 years ago google actually worked as long ask your keywording was good.
they slowly changed that to a surf for the answer motto and ruined a great product.
I'm sure everyone at alphabets scrambling right now to fight fire with fire.
GPT also showed how bogus search engines have really gotten.

If Microsoft partners with chatGPT or Microsoft buys it I think they will replace it with bing or they will make it a paid software.
Google's search engine business will be harmed by that but I think not everyone will search on chatGPT or use it. Lets see what will be googles reaction.

 Well they reacted alright!!!

https://www.msn.com/en-us/news/other/google-employees-scramble-for-answers-after-layoffs-hit-long-tenured-and-recently-promoted-employees/ar-AA16B6pQ

It seems they even laid off some of the AI department as well.
I dont see how Microsoft could implement GPT without leaking tons of data through gpt.
but a gpt powered cortana sounds neat integrated in travel/scheduling and marketing and whatnot.
knowing what I know about MLLM I wouldn't trust it enough to throw it this far though.
looks like its probably time to sell alphabet.

[Mpamaegbu]

~snipped~

Maybe he is talking about this one^[1] although the timeline is messed up, but he only retweet it, not tweet it as his own.

[1] https://twitter.com/cz_binance/status/1231638821504200704

No, that's not it. I just hate that I didn't screenshot to save it when I saw it. I've looked for it since your comment but can't find it. It ducks really, knowing you once saw something but can't produce it as an evidence.

<Snip>

OK, I see. To be honest, if that's the tweet in question, it can't connect CZ to the forum in any way.

Nope, that wasn't the tweet I was referring to. The tweet in question was made way back than the one PX-Z shared. It's absurd I can't trace it again. Hopefully, someone can dig it out.

[aysg76]

No, but I am using two ad blockers and they would get rid of the advertisements even if they existed. I see a link to the official forum, a link to Bitcointalk on bitcoinwiki, a Cointelegraph collection with the tag "bitcointalk", etc. There is also a link to the fake .com version high up in the search results.

I am also using ad blockers to get rid of these phissy ads and links but after this post tried it from different devices to see if there's any add popping up even with VPN usage to see from various regions but didn't find any such advertisement from Binance and the only link visibles are the one's you said and I have said in my previous post about Cointelegraph like.

But @OP have you tried searching it again like maybe it was for limited time only that somehow caught your attention? As nobody else have seen the link from Binance but we all know how they always want to gain traffic from such marketing and ads but targetting specifically the forum seems not a good idea to me as you would gain newbies attention not the regular forum members who knows the the true picture of CZ and CEX Binance.