To be fair, I don't recall ever hearing about Fidelity Investments before, but if that's true that they introduced Bitcoin and crypto to their 37 million user base at the beginning of March, that could've surely added some fuel to the recent mini-pump.
Never heard of them? Well, it's not like we didn't mention them on the forum in the context of Bitcoin, and even last year you could read the following:
https://www.investopedia.com/fidelity-offers-bitcoin-as-401k-investment-option-5267984However, I agree that 23 000 employees and 37 million users are not the same, but the question is whether the users will just suddenly decide to invest in Bitcoin for the reason that it was made possible for them by the company whose clients they are? Offer available in the US only.
In addition, for those who do not like to read small letters :
Investing involves risk, including risk of loss. Crypto is highly volatile, can become illiquid at any time, and is for investors with a high-risk tolerance. Investors in crypto could lose the entire value of their investment.
ETFs are subject to market fluctuation and the risks of their underlying investments. ETFs are subject to management fees and other expenses.
Custody and trading of crypto are provided by Fidelity Digital Asset Services, LLC, a New York State-chartered limited liability trust company (NMLS ID 1773897). Crypto is not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation ("SIPC").