Is it time for Old Signature campaigns to redesign?

[coin-investor]

What do you think?

Does not matter.
I am wearing Stake signature and I think it's one of the best too. It's all about the personal feeling you have for a brand. On the other hand, when a signature or brand image becomes older it is able to create better spot in your mind. The Chipmixer is a good example.

I totally agree the design is very simple, you have the Stake logo and the slogan with three casino icons, if ever Stake changes the design of the signature it should be very similar to the old one because people will think that it is another stake like casino because the signature design has lingered to the eyes and mind of forum members and visitors, and it will take weeks or months to replace the images of the signature on the memory of forum users and visitors.

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[mk4]

Quite the opposite, signatures serve more for the purpose of brand recognition than to attract new users through clicks. Any significant change in appearance only undoes what has been built for a long time.

You can change designs without necessarily changing your brand kit.

If we look at the big world brands, they very rarely changed anything in their visual appearance. Even when there were some changes, the basic form was mostly kept.

Doesn't apply — we're talking about marketing/advertising material here, not the entire branding of the business/company.


Source: I've handled branding and advertising of multiple businesses(SMEs).

[Zwei]

For some companies, it's not necessary to redesign their signatures to keep the brand, while the others need to update their signature with newly added features and/or upcoming events. Honestly, the most important thing they want for the signature design is, how many people click the sig, no matter how beautiful it is and how complicated the logo. It would be useless if you have beautiful and outsanding signature design but no one bothered to click it or at least visit the website after see the sig. That's why I always try to figure out the way to make people curious on every design I create, rather than just make it beautiful. For these companies that still keep their current sig, they feel it's important to keep the brand and probably it gives them a stable traffic from anyone who clicks it. Redesigning the sig might make people hard to recognize them anymore and could change the traffic too. In the other side, some companies keep redesigning the sig so people can see these companies growing and improving time by time with the new features and events they add. There is always a strong reason behind of their decision to keep or change their sig.


I agree that Livecasino sig is so eye-catching, and thanks to Trofo and cryptofrka, the Cro2 team really gave me a clear guidelines at that time, then I just followed and created the sig with some improvisations. icopress also has so many great ideas to create a fresh look of signature & avatar design. So it's not just only because of the designer, but also the manager can contribute to produce an outstanding design. However, my sig design skill got improved rapidly when Hhampuz and I created sigs in multiple versions for FortuneJack and Roobet. It challenged me to do some researches and experiments by using multiple methods, to find the efficient way on make an attractive sig under the 4,000 characters limit. For the ascii art itself, the main challenges are to create a football club icons, and I did it for the first time when designing a sig for Sportsbet, which I had to create logo of Watford, Southampton, Arsenal, and Sao Paulo in BBCode. You can see my other works of football club logo on BK8 #1, BK8 #2, and Duelbits.


Regarding the browser compatibility, it's been always the main issue since the first time sig design launched. We signature designers are still figuring out the best way until now to make it compatible, but there are some dilemmas on it. If you want to make the sig design more attractive, then you have to remove some parts so the space could be used on its styling. In otherwise, if the project owners want to put the contents as many as possible, then it forces us to ignore the style aspect and focus more on putting the contents. Then when you want it mobile-friendly, you have to reduce both of the contents and the stylings, so everything could be fit on the mobile screen. The problem is, how to make the sig design looks good on both of mobile and desktop, but with many contents and info on it, yet still looks beautiful.

What @jayce said, I couldn't have said it better myself.

[The Cryptovator]

Not everyone's taste is the same when it comes to testing things on Earth. Therefore, something that looks appealing to you may not be appealing to others. Signatures are a form of branding, and people choose them based on personal preference. Once a signature is used in a campaign, it becomes familiar to most people on the forum. At first glance, it may not be immediately clear what brand the signature represents if change. This is why some companies choose not to update their signature.

[aioc]

They will only change the design of the signature if they are going to add something in the design that will help them get more leads, but if a platform has already established its brand and its presence in the community they will opt for a clean design where the logo will be the one that stands out, the viewers just not to see the logo to have a recall on its status in the industry, they don't need fancy words and a lot of icons.

[CryptopreneurBrainboss]

Do you think it's time for some old signature campaigns to wear a new better look. These could give the participants some feelings of renewed energy, you never can tell. I wouldn't want to mention names because this is associated with brands.
What do you think?

I remember when I was managing two of the longest campaign on the forum before some unfortunate incident ended both campaigns, I'm referring to Bitvest and 777coin. I tried changing the signature designs several times but I was shutdown even when I requested to do the redesigning from my own pocket just to catch up to what was trending then but after that campaign ended and I see the signature ads (up to this date) still been wore by some forum users, I began to understand the idea behind branding. When you change your brands display like color, logos etc, when you change anything that was unique to your brand that made people related with your company, you usually lose some customers so maybe that's why project aren't redesigning.

Also don't forget we have new trends every now and then so will you advise companies to be redesigning whenever a new trends (way of designing) comes out or they stay to their unique design. Excluding situation when there's an additional information to be removed or added to a signature design, I don't think it'll be best for companies to all look the same. Been unique is also a form of advertisment and could attract customers to your brand.  There's no need for campaigns to design their signature ads provided they're getting results from the campaign unless the whole project is rebranding entirely.

[smyslov]

This is a case-to-case basis not because other campaigns are changing their signature they will change their signature banner, a lot of campaigns never change their signature design every year because it takes time to establish the brand of the project through a signature campaign unless there's a new management or they will be adding more features that they want to be promoted on their signature.
So far all the longest-running campaigns here only a few change their design because they have compelling reasons to change the design.

[rby]

Do you think it's time for some old signature campaigns to wear a new better look. These could give the participants some feelings of renewed energy, you never can tell. I wouldn't want to mention names because this is associated with brands.
What do you think?

I remember when I was managing two of the longest campaign on the forum before some unfortunate incident ended both campaigns, I'm referring to Bitvest and 777coin. I tried changing the signature designs several times but I was shutdown even when I requested to do the redesigning from my own pocket just to catch up to what was trending then but after that campaign ended and I see the signature ads (up to this date) still been wore by some forum users, I began to understand the idea behind branding. When you change your brands display like color, logos etc, when you change anything that was unique to your brand that made people related with your company, you usually lose some customers so maybe that's why project aren't redesigning.

I like it when people calm down to explain their stand on matters to others (public), other than assuming that others know. You analysed and presented your idea in a more practical way and all you said were born out of your experience in this forum and as a campaign manager.
The idea that projects will lose customers because of redesigning of signature did not sink well in my head. Remember, signature redesign is not changing the project's logo or other of its avatar. It is for cool visibility and aesthetics.

Also don't forget we have new trends every now and then so will you advise companies to be redesigning whenever a new trends (way of designing) comes out or they stay to their unique design. Excluding situation when there's an additional information to be removed or added to a signature design, I don't think it'll be best for companies to all look the same. Been unique is also a form of advertisment and could attract customers to your brand.  There's no need for campaigns to design their signature ads provided they're getting results from the campaign unless the whole project is rebranding entirely.

Roobet changes avatar and signature and that have not erased the Mr Roo logo on anyone's mind. And that has not reduced the traffic of Roobet, if it did reduce they would have stopped. But for the fact that they keep redesigning means they are achieving results and even having more clicks. It could be selling point that others are scared to harness.

[yhiaali3]

It is a matter of the sense of artistic taste that differs from one person to another, perhaps what you see as an attractive and wonderful design that others do not see as well.

I remember in one of the campaigns, a member commented on the design that there was a defect in the design, but the campaign manager did not like it, so there may be some participants in the campaign who do not like the design, but they remain silent so as not to disturb the campaign manager.

But in general, I think that the designs have improved remarkably, with some minor flaws that are not worth mentioning.

[judeafante]

All I know is redesign only happens when there is a new management and they are implementing new features the new design is to make it known to all supporters and the community in general that there is a new management and they are implementing new features, in marketing and branding you don't fix something that is not broken and sometimes the redesign is upgrade not taking away everything on the whole design, so far on casinos those who are on top are still having their design since they launch here.

[rat03gopoh]

Regarding the browser compatibility, it's been always the main issue since the first time sig design launched. We signature designers are still figuring out the best way until now to make it compatible, but there are some dilemmas on it. If you want to make the sig design more attractive, then you have to remove some parts so the space could be used on its styling. In otherwise, if the project owners want to put the contents as many as possible, then it forces us to ignore the style aspect and focus more on putting the contents. Then when you want it mobile-friendly, you have to reduce both of the contents and the stylings, so everything could be fit on the mobile screen. The problem is, how to make the sig design looks good on both of mobile and desktop, but with many contents and info on it, yet still looks beautiful.

I'm sure you have represented the hidden feelings of all designers in this forum. It is indeed a difficult situation where companies have to provide the best advertising graphic presentation to the community from the appearance of all the devices they use, while there are some limitations that may not all designer clients know or don't care about that require us to make their requests possible.

[jayce]

...
The idea that projects will lose customers because of redesigning of signature did not sink well in my head. Remember, signature redesign is not changing the project's logo or other of its avatar. It is for cool visibility and aesthetics.

It happened in forum a few times actually. E.g. Yobit. In the past, Yobit was one of the biggest signature campaigns on bitcointalk, but at the same time it was full of spammers, as there was no restriction on its participants. They could literally posted on every board and there was no manager to handle the campaign. But their brand was so simple yet catchy.

Their old brand;

  ✔ FAST EXCHANGE     ✔ OVER 350 COINS       ✔ MULTICOIN DICE      ✔ FREE COINS EVERY 24 HRS!   
   YoBit.net   ▮▮▮▮▮    Play DICE!   Win 1-5 btc just for 5 mins!     

I'm very sure that most of old users will recognize the signature, since the sig was visible everywhere.


Then they decided to redesign their signature into this;

. ██████████.                               .████████████████.                            .██████████████████████.                         -█████████████████████████████                      .██████████████████████████████████.                   -█████████████████████████████████████████                -███████████████████████████████████████████████            .-█████████████████████████████████████████████████████.         .████████████████████████████████████████████████████████████        .██████████████████████████████████████████████████████████████.        .██████████████████████████████████████████████████████████████.        ..████████████████████████████████████████████████████████████..        .   .██████████████████████████████████████████████████████.        .      .████████████████████████████████████████████████.        .       .██████████████████████████████████████████████        .    ██████████████████████████████████████████████████████        .█████████████████████████████████████████████████████████████.         .███████████████████████████████████████████████████████████            .█████████████████████████████████████████████████████               .████████████████████████████████████████████████                    ████████████████████████████████████████                       ██████████████████████████████████                           ██████████████████████████                              ████████████████████                                ████████████████                                    █████████

.YoBit AirDrop $.

|

.Get 700 YoDollars for Free!.

🏆

People seems weren't amused on the rebranding and the YoBit became less popular later, even after they launched their own forum CryptoTalk. YoBit website still exist today but they are obviously not as popular as 10 years ago.

[ololajulo]

As far as I and others have noticed, there is a flaw in many opening messages. Although it was fixed two days ago, it has resurfaced. What caused this flaw to reappear? Has it been discussed in any thread? What steps are being taken to address it?

[Woodie]

Sometimes keeping the designs simple does work out for everyone, ànd as long as the message is being sent out there then their shouldn't be a problem! If I recall we have had sigs on the forum that have run with the same design for years and still delivered a successful  campaign...the likes of bitmixer, Chipmixer , Cloudbet etc

But for a fork of sig to happen is if the campaign manager has the impression that the old sigs arent bringing in the projected numbers then its just fair to give such a campaign a facelift, besides like they say...if it ain't broke dont fix it!

[rby]

Then they decided to redesign their signature into this;

. ██████████.                               .████████████████.                            .██████████████████████.                         -█████████████████████████████                      .██████████████████████████████████.                   -█████████████████████████████████████████                -███████████████████████████████████████████████            .-█████████████████████████████████████████████████████.         .████████████████████████████████████████████████████████████        .██████████████████████████████████████████████████████████████.        .██████████████████████████████████████████████████████████████.        ..████████████████████████████████████████████████████████████..        .   .██████████████████████████████████████████████████████.        .      .████████████████████████████████████████████████.        .       .██████████████████████████████████████████████        .    ██████████████████████████████████████████████████████        .█████████████████████████████████████████████████████████████.         .███████████████████████████████████████████████████████████            .█████████████████████████████████████████████████████               .████████████████████████████████████████████████                    ████████████████████████████████████████                       ██████████████████████████████████                           ██████████████████████████                              ████████████████████                                ████████████████                                    █████████

.YoBit AirDrop $.

|

.Get 700 YoDollars for Free!.

🏆

People seems weren't amused on the rebranding and the YoBit became less popular later, even after they launched their own forum CryptoTalk. YoBit website still exist today but they are obviously not as popular as 10 years ago.

Thanks for pointing me to this.
If you check the two signature designs, you will understand that it wasn't probably because of the change of design that made people lose interest. In as much as I could point out many possible reasons, but there is just one that is too obvious which is;

Looking at the two signatures, you will understand that yobit moved from btc base where they said Win 1 to 5 BTC within 5 mins to their own coin (yo dollars) and their second design was for the airdrop. That was a big change in the company which could have caused some core bitcoiners to leave them. I think their flaw was more of goal change than design change.

[jayce]

Thanks for pointing me to this.
If you check the two signature designs, you will understand that it wasn't probably because of the change of design that made people lose interest. In as much as I could point out many possible reasons, but there is just one that is too obvious which is;

Looking at the two signatures, you will understand that yobit moved from btc base where they said Win 1 to 5 BTC within 5 mins to their own coin (yo dollars) and their second design was for the airdrop. That was a big change in the company which could have caused some core bitcoiners to leave them. I think their flaw was more of goal change than design change.

I get your point, thank you. However, while YoBit was keeping the old sig, everyone talked about them literally everyday because they saw the sig everywhere due to spamming behaviour of its participants and somehow it also attracted people to register on their website, included me. And then they redesigned the sig, and possibly they also changed the management, but people shortly didn't recognize them. I'm sure if they kept the old design and just updated the info with the newer promotion they had, they might had a chance to maintain their existence on this forum instead of using one which people hardly to remember.

[rby]

X

I'm sure if they kept the old design and just updated the info with the newer promotion they had, they might had a chance to maintain their existence on this forum instead of using one which people hardly to remember.

+1
I clearly got the point now. The change in the signature was significantly much if not totally new and which could make much people not remember them. This is one notable cause of their decline amidst other notable issues pointed out above.

[CryptopreneurBrainboss]

I like it when people calm down to explain their stand on matters to others (public), other than assuming that others know. You analysed and presented your idea in a more practical way and all you said were born out of your experience in this forum and as a campaign manager.
The idea that projects will lose customers because of redesigning of signature did not sink well in my head. Remember, signature redesign is not changing the project's logo or other of its avatar. It is for cool visibility and aesthetics.
Roobet changes avatar and signature and that have not erased the Mr Roo logo on anyone's mind. And that has not reduced the traffic of Roobet, if it did reduce they would have stopped. But for the fact that they keep redesigning means they are achieving results and even having more clicks. It could be selling point that others are scared to harness.

Thanks for the compliment and I'm glad others have taken their time to clear you on the importance of branding, many projects underestimate how powerful branding is and that's why the fail. Roobet only redesign their signature to include new features when they're available and usually returns to the default signature unless a new update has been added that needs redesigning as well.

There's nothing wrong in doing so but just redesigning because you feel the previous style used is out of date isn't something roobet does and no matter the design, they still keep their brand image intact that immediately you see their signature, you'll recognize it's Roobet. Looking at the yobit example given by jayce, personally I won't wear the second signature assuming the project wasn't filled with the negative impact it has on and off the forum. The second signature designs doesn't look unique, it looks trending but it doesn't have the value the first signature design has.