Top 50 gambling Instagram & TikTok accounts

[Bayan_D40]

Top 50 Instagram and TikTok accounts that are suitable for gambling advertising

It was a clickbait, right. I want to consider influencer marketing opportunities for gambling projects. The Data40 team collected 3,438 influencers ready to promote gambling. Based on Gambling/iGaming Instagram Inventory List for Marketing 2023 and Gambling/iGaming TikTok Inventory List for Marketing 2023, I have compiled the top 50 influencers on Instagram and TikTok. And I have included influencers who create videos on various topics, ranging from entertainment to sports. They may not gamble, but they promote gambling, and the audience here is positive about such advertising.

idx	Name	Platform	Followers
1	barstoolsports	TikTok	27 300 000
2	bleacherreport	Instagram	20 917 830
3	funnyhoodvidz	Instagram	17 069 181
4	egorkreed	Instagram	14 665 056
5	egorkreed	TikTok	12 500 000
6	loud_victor	Instagram	11 184 367
7	loud_coringa	TikTok	8 800 000
8	evtushenko_dima	TikTok	7 900 000
9	mrstiventc1977	TikTok	7 200 000
10	ziilverk	TikTok	7 200 000
11	jonvlogs	Instagram	6 406 242
12	rodrigofee2	Instagram	4 772 613
13	ivanzolo2004	TikTok	3 800 000
14	bruninzor	TikTok	3 700 000
15	elgato	TikTok	3 600 000
16	piuzinholl	Instagram	3 512 900
17	jonvlogs	TikTok	3 300 000
18	lasapaaaaa	TikTok	2 800 000
19	stiven.tc	Instagram	2 780 613
20	dilbliin	TikTok	2 200 000
21	bingojunkiess	TikTok	2 200 000
22	evelone1922	TikTok	2 100 000
23	slaterkodish	TikTok	2 000 000
24	rachaxp	Instagram	1 966 935
25	fluxo_two9	Instagram	1 918 052
26	evtushenko_dima	Instagram	1 797 746
27	alanafloresf	TikTok	1 700 000
28	tima_maconi	TikTok	1 700 000
29	kyivstoner	Instagram	1 663 612
30	paradeevich	TikTok	1 600 000
31	diegoneira3	TikTok	1 500 000
32	eypiedra	TikTok	1 500 000
33	lopezzjoacoo	Instagram	1 456 272
34	thenotoriousprankedy	Instagram	1 430 137
35	kareykadasha	Instagram	1 339 234
36	elranty	Instagram	1 301 162
37	westcol	Instagram	1 269 735
38	calaaaango	Instagram	1 240 844
39	davoobj	Instagram	1 184 008
40	gazzettadellosport	Instagram	1 130 765
41	fluxo_gorilatv	Instagram	1 111 213
42	davooxeneize	TikTok	1 100 000
43	gensyxa	TikTok	1 100 000
44	sport1news	TikTok	1 100 000
45	neekolul	TikTok	1 100 000
46	linfnx	Instagram	1 052 693
47	nsmartynov	Instagram	1 049 458
48	sharkao	Instagram	1 047 934
49	dedeof	Instagram	1 001 195
50	el_ranty	TikTok	1 000 000

Instagram and TikTok bloggers possess an extensive number of subscribers, enabling them to connect with a wide array of users and establish brand recognition. The listed 50 accounts collectively amass 214,269,797 followers. Followers place their trust in influencers and diligently follow their advice and recommendations. Partnering with bloggers presents a valuable opportunity for iGaming projects to attract new users.

barstoolsports
Platform: TikTok
Followers: 27,300,000
Optimal for: All thing gambling

Barstool Sports, established by Dave Portnoy in 2003, has emerged as a well-liked sports and pop culture media company. Initially starting as a print publication in Boston, it has evolved into a thriving digital media empire, commanding a significant online presence. The distinctive and often irreverent approach taken by Barstool Sports in their coverage of sports and entertainment has garnered them a substantial following.

The company's extensive coverage spans various topics, encompassing professional and college sports, gambling, viral videos, and celebrity gossip. Barstool Sports pushes the boundaries of conventional sports journalism, fearlessly taking risks and addressing sensitive subjects.

With a notable presence on social media platforms like TikTok, Barstool Sports shares condensed and dynamic versions of their content. On their TikTok account, a combination of sports-related videos, comedic skits, and viral clips is presented. There exists a potential customer base of 27,300,000 individuals who hold a positive disposition towards advertising gambling products.

bleacherreport
Platform: Instagram
Followers: 20,917,830
Optimal for: Projects related to sports

Bleacher Report (BR) is a renowned media platform that specializes in sports journalism, news, analysis, and entertainment. Its establishment dates back to 2007, and over time, it has emerged as one of the foremost sports websites globally. A distinguishing feature of Bleacher Report is its extensive team of authors and journalists, exceeding 2,000 experts and writers. These individuals collaborate with BR, offering their distinct perspectives and analysis on various sports events.

The official Instagram account of bleacherreport stands as one of the most influential and widely followed sports accounts on social media. Since its inception, it has amassed a massive audience of sports enthusiasts and delivers captivating content covering sports news, game highlights, interviews, entertainment, and much more.

With over 20,000,000 devoted sports fans, this account proves to be an exceptional tool for promoting a sports-related companies, given its average of 3,000,000 views on Reels alone. Furthermore, there are additional advertising avenues available, such as purchasing ads in Stories, posts, or live broadcasts.

funnyhoodvidz
Platform: Instagram
Followers: 17,069,181
Optimal for: All thing gambling

This Instagram account enjoys immense popularity among users, thanks to its ability to deliver entertaining content. In terms of advertising, you may encounter promotions for gambling games on the profile. For instance, it is possible to acquire a series of posts and stories, similar to what Stake did, with their advertisements regularly appearing in the account's stories throughout the year.

egorkreed
Platforms: TikTok, Instagram
Followers: on Instagram -14,665,056; on TikTok - 12,500,000
Optimal for: All thing gambling

Yegor Bulatkin, better known by his stage name egorkreed, is a renowned singer from Russia. He commands a substantial following on social media platforms such as Instagram, TikTok, YouTube, and Twitch, where he actively interacts with his fans. egorkreed utilizes his influence to promote a diverse range of products, spanning from video games to online casinos.

With an outstanding presence, egorkreed secures a prominent position in the ranking, amassing a combined follower count of 27,165,056 across these platforms.

To sum up

In total, these 5 accounts (with 2 of them belonging to Egor Kreed) have over 90,000,000 followers. Only these accounts alone can already generate significant traffic for iGaming businesses. Moreover, this number of followers is not final since popular TikTok and Instagram accounts continue to grow their follower count. In a few months, the milestone of 90,000,000 may exceed 100,000,000 followers.

[benalexis12]

You know, even if you compile lists of influencers known on social media platforms like tiktok or Instagram with millions of followers, do you think the followers who support those influencers are because of gambling? If you look at the content of each influencer, it's not about gambling, they just insert it, because the influencers are taking a chance that they have something to gamble with what they promote.
This means that their million followers are also irrelevant if none of them will play gambling on what they advertise, which is also useless, because most of the followers are not gamblers.

[Crypt0Gore]

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

[coin-investor]

The best influencer for me are those reviewers because they can tell the whole story and they are knowledgeable about casinos and games, compared to Instagram and Tiktok which only posted clips, short videos, and images these influencers are not what you called experts in the field of the gambling industry, they are making money promoting platforms that pay them to post, I am not a follower of any of these gambling Tiktokers they are for entertainment purposes only not serious reviewers.

[ethereumhunter]

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

Some of them may be real gamblers and some are just influencers. After all, we don't know whether they play gambling like us or just promote the casino. But if they often share referral links on their social media pages, they also hope to get income from what they do. This can be seen from their followers on each social media, so we can only imagine how much their income will be if half of their followers become their referrals. And that's one way to get passive income and they really know how to use that social media.

[bangjoe]

The best influencer for me are those reviewers because they can tell the whole story and they are knowledgeable about casinos and games, compared to Instagram and Tiktok which only posted clips, short videos, and images these influencers are not what you called experts in the field of the gambling industry, they are making money promoting platforms that pay them to post, I am not a follower of any of these gambling Tiktokers they are for entertainment purposes only not serious reviewers.

There is a moment where influencers who don't even have the knowledge of gambling platforms that are advertised but they play it in livestream or in their short videos, which in their followers are not due to gambling but because of the content produced by influencers, which usually if it has become a public figure that has become a public figure Prominent many people who listen to what they say, especially about gambling, those followers of the influencer fanatics will definitely follow the advice or what the influencer is doing in the content. This will actually increase the number of new users who have not jumped into the world of gambling, while gambling influencers, surely he found many gamblers who made many accounts on many gambling platforms, it was indeed good, but gambling influencers were very rarely followed/followers .

[Bayan_D40]

You know, even if you compile lists of influencers known on social media platforms like tiktok or Instagram with millions of followers, do you think the followers who support those influencers are because of gambling? If you look at the content of each influencer, it's not about gambling, they just insert it, because the influencers are taking a chance that they have something to gamble with what they promote.
This means that their million followers are also irrelevant if none of them will play gambling on what they advertise, which is also useless, because most of the followers are not gamblers.

Yes, you're right. However, I'm talking about accounts where gambling can be advertised. Influencers here can cover various content, from lifestyle to humor. Gambling can be advertised not only on accounts solely dedicated to gambling. This top focuses on accounts in different spheres where gambling is promoted, so the audience here is more receptive to such advertisements than with any other influencers. It doesn't include the largest accounts such as Cristiano Ronaldo, Selena Gomez, etc., because it's not about the most popular influencers in general, but rather about influencers where gambling can be advertised.

[Weawant]

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

All gambling influencers aren't gamblers, influencing doesn't demand you use the product you're promoting. Influencing just need you to have an online audience of loyal followers so you get a result when you advertise for products that you're promoting on your channel.

Unless you're a review influencer in that case you have to make use of the casino so you can give your opinion based on what you feel while using the casino. If you don't use the casino then your review will be fake and you'll get exposed by those that have used the casino.

Most influencers just use their fame to sell products and make money, if you look at the celebrities that advertise a product, you'll observe they don't use that product in most cases and that's exactly what influencers do. They're just a marketing tool.
 

[Merit.s]

Majority of those gamble influencers don't gamble,from the way they behave,I don't think that they are gamblers. Perhaps gambling is one of the most common activity growing very fast in our society toady that is why you see this influencers promoting casinos because they believe that they can make more people go into gamble because they have many followers who will do whatever they are telling them to do. Some of the influencers followers that are gamblers are the only ones that will try the casino that they are advertising. Both the casinos and the influencers are all into one same business,which is looking for money to put in their pockets.

[Bayan_D40]

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

I don't think that everyone who advertises gambling actually plays it. Here, the focus is more on the influence these people have on their followers. All these influencers are an excellent tool for promotion. Generally, people trust those they are subscribed to. That's why businesses can attract new users by using influencers for promotional purposes. In these lists, there are influencers who advertise gambling, but they may not actually gamble. All the streams where influencers are gamble are part of marketing.

[Cantsay]

I just went through the first five videos of barstoolsports, and I didn't see any content relating to gambling all I saw was some random shit I always see whenever TikTok comes up in my phone. So most of the subscribers that are there are not subscribed due to their gambling content ( if there are any, since I couldn't waste my time sarching through something I don't need) Most are subscribed because of the funny skits that are being posted in their channel and never forget that there is still a possibilty of them having a few bots as their subscribers.

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

No, not all of them gamble we have some influencers that have never wagered a single cent in a casino unless when they need it to display to their followers.
Off-topic but, that's how some crypto influencers also work all they care about is the money they are being paid they don't care a single bit about their subscribers.

[Broadanbig]

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

All influencers can not be gamblers. You being an influencer can be otherwise called a marketer. As an influencer with large number of followership, you can see monetize it and do a good marketing job with it to your larger followers who are into it in one way or the other. It does not necessarily means that before one can market or influence a product on their followers, one must be up and doing in  that product. The product company sees you as a good point of contact to the larger populace or consumers so the assume you could be of good importance to them hence they need your services to influence your followers.

[pakhitheboss]

Influencer marketing sounds good if the influencer has followers who enjoy gambling content. I have hardly seen any influencer getting so many followers by promoting gambling content. Most of them are into personal & life style niche. They can be use for promoting Gambling products but their reach will be very bad. It is better to promote a project using social media platforms than using influencers. I have seen influencers adding a statement in the middle or in the end about a casino. Such statements have zero reach.

[Bayan_D40]

I just went through the first five videos of barstoolsports, and I didn't see any content relating to gambling all I saw was some random shit I always see whenever TikTok comes up in my phone. So most of the subscribers that are there are not subscribed due to their gambling content ( if there are any, since I couldn't waste my time sarching through something I don't need) Most are subscribed because of the funny skits that are being posted in their channel and never forget that there is still a possibilty of them having a few bots as their subscribers.

I want to ask this question for a while now and I think this is a good opportunity, are gambling influencers real gamblers? Or they are just doing their influencing job to attract many people into gambling? Because I find it very hard to believe that all gambling influencers are into gambling, many of them don't even want anything to do with gambling, but as a influencer for different types of casinos, they will make a lot of money from those casinos, way more than being a crypto influencer.

No, not all of them gamble we have some influencers that have never wagered a single cent in a casino unless when they need it to display to their followers.
Off-topic but, that's how some crypto influencers also work all they care about is the money they are being paid they don't care a single bit about their subscribers.

I'm talking about accounts where gambling can be advertised. Content on their pages can be dedicated to anything. Gambling can be advertised not only on accounts dedicated only to gambling.

[Yogee]

[....]And I have included influencers who create videos on various topics, ranging from entertainment to sports. They may not gamble, but they promote gambling, and the audience here is positive about such advertising.

Your post is probably more beneficial to casino owners or their marketing representative than to us regular and casual players. I personally don't follow any gambling accounts on social media because all I see are heavy shilling of their referral codes. I don't blame them since they probably got a lucrative offer for that but I don't find their content unique enough to "buy" whatever product they are promoting.

[yahoo62278]

Are you sure TikTok allows gambling or certain gambling to be promoted? I watch a couple streamers who have put videos of their wins on TikTok and not so long after found their accounts banned. I'm not sure if they do not allow bitcoin gambling, casino gambling, slots, or what but the only content from these streamers are gambling content.

[Plaguedeath]

Are you sure TikTok allows gambling or certain gambling to be promoted? I watch a couple streamers who have put videos of their wins on TikTok and not so long after found their accounts banned. I'm not sure if they do not allow bitcoin gambling, casino gambling, slots, or what but the only content from these streamers are gambling content.

It's not allowed.

Your access to and use of our Services. You may not use the Services to upload, transmit, distribute, store or otherwise make available in any way (including for the purposes of creating and/or streaming content) any User Content that:

is relating to or encouraging money laundering or gambling, or otherwise any activity that is unlawful in any manner whatsoever;

Instagram still allow gambling, but with some requirement.

Accounts promoting online gambling, online real money games of skill or online lotteries must get our prior written permission before using any of our products.

So I guess people who promote gambling in Tiktok just waiting their account get banned, since the @OP have share those gambling streamers in this forum, the best way for us is to report those accounts lol. It's surprising how Tiktok not notice those accounts with 1 Million followers because it's big.

[aioc]

Gambling ads are prohibited on Tiktok
https://ads.tiktok.com/help/article/tiktok-advertising-policies-industry-entry

Casinos and gambling games
Promotion, sale, solicitation of, or facilitation of access to casinos, gambling activities, sports betting, fantasy sports, and lotteries, whether it is an online website or a physical establishment, where there is money cashing in or cashing out.

TikTok is stricter than Facebook, Facebook is using bots to approve ads while TikTok are using humans to verify ads if they comply with their requirements.

These influencers may get their account restricted if they openly promote gambling.

[acroman08]

idx	Name	Platform	Followers
1	barstoolsports	TikTok	27 300 000

I've been following this TikTok account for a while now and all this time I thought they are just one of those accounts that post random sports videos(because of their name) and other things that go viral, I never knew they were connected to a sportsbook.

Are you sure TikTok allows gambling or certain gambling to be promoted? I watch a couple streamers who have put videos of their wins on TikTok and not so long after found their accounts banned. I'm not sure if they do not allow bitcoin gambling, casino gambling, slots, or what but the only content from these streamers are gambling content.

It's not allowed.

Your access to and use of our Services. You may not use the Services to upload, transmit, distribute, store or otherwise make available in any way (including for the purposes of creating and/or streaming content) any User Content that:

is relating to or encouraging money laundering or gambling, or otherwise any activity that is unlawful in any manner whatsoever;

I also want to add this one that I found on their "business help center"

Casinos and gambling games
Promotion, sale, solicitation of, or facilitation of access to casinos, gambling activities, sports betting, fantasy sports, and lotteries, whether it is an online website or a physical establishment, where there is money cashing in or cashing out.

Promotion, sale, solicitation of, or facilitation of access to:

Free credits, vouchers, and coupons, in any form including printed or digital codes, for use in casinos and gambling games.

Websites, software, products, or services that facilitate or drive traffic to casinos and gambling games or their related content including odds calculator, tips and tricks, rules and strategies, hot picks, or forecasts.

Games of luck or chance, such as scratch-off games, bingo, or any other similar games or apps that could result in monetary or valuable prize gain.

Tools, instruments, devices, props, or any other accessories or supplies, for use in casinos and gambling games.

[pawanjain]

Are these followers audited because we don't know if these are real followers or not.
Anyone can buy a large number of followers on these social media platforms.
It is important to consider the authenticity of followers when evaluating the influence of accounts on social media platforms.
It's easy to audit twitter followers since there is a separate website just for that.

Besides that, having a large number of followers doesn't necessarily mean all of them would blindly follow these accounts.
Yes, these influencers can still drive a huge traffic to any site but it is crucial to recognize that circumstances can change unexpectedly.