These are the top 100 brands by value in 2023

[Silberman]

Calculating the monetary value of a brand seems pointless to me. Nobody would pay 299 billion only for the sake of owning the brand "Amazon".
The actual people, who work in the company are the ones, who make the brand valuable.
The brand "Amazon" would be worthless, if Amazon was managed poorly and the customers were unsatisfied. The same thing applies to Google, Apple, Samsung and the rest of the companies. I'm not a big fan of Tesla and TikTok, but who cares.
The company's brand is just a shiny package without any content inside.
By the way, I'm surprised that Meta/Facebook/Instagram isn't in the TOP 10. Maybe that's why Zuckerberg is desperate, so he created this "Threads" app.

Your perception doesn't really make any sense. How is calculating the monetary value of a brand pointless when a brand is created only so that it gets popular and has a better monetary value over time? Nobody would pay $299b to own Amazon because nobody can, it's too expensive for someone to buy its ownership, even Elon Musk, who is the richest guy in the world cannot buy the ownership of Amazon because its brand value is too high for him, and that's because it has made that name for itself.

And, it's obviously the people behind those brands that made them worth this much, if they had poor management, they wouldn't reach those places in the first place. Why aren't local brands listed there? It's because they are poorly managed and they can't reach the scale as these big brands do because they were made so by their owners and management.

It is pointless to argue a 'what if' scenario, Amazon is there at the top precisely because it has everything that it needs to be at the top, and if we are honest they deserve that spot, their ability to move products all over the world and do so in time is incredible, no company can match their ability to deliver products all over the world, and it is because of this it has become so popular, as if you really need something to get to your door in two days or less, you buy from Amazon and you know they will not disappoint you.

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[Wimex]

The list is neither more nor less than quite predictable and "fair" about the brand value of the companies that precisely have more projection or "target" globally. It is a curious aspect that, for example, in the top 5, most of the brands positioned are precisely those that regardless of the quality (questionable or not) of their products have managed to obtain great popularity, which does not mean that it is. it is not fair, because in any case they have taken decades to position themselves, but out there there are countless emerging brands that offer products and / or services of very good quality that are overshadowed by technicalities and advertising gimmicks of consumer societies. Leaving aside the consumers and also the suppliers who expect to aspire or offer good alternative options and are distancing themselves from each other because of this fact..

[Pejoh Asu]

Amazon deserves to be the first because they are a sales giant since I was in school, the thing that makes Amazon the best because they always keep up with the times and are supported by a solid and strong team of analysts, a very pleasant experience if one day I can work at a top company that world.

[dothebeats]

Amazon deserves to be the first because they are a sales giant since I was in school, the thing that makes Amazon the best because they always keep up with the times and are supported by a solid and strong team of analysts, a very pleasant experience if one day I can work at a top company that world.

I agree with you. It isn't surprising to have a sales giant like Amazon to be on top of the list with its performance and great services. However, it was a shock to have some brands to be there given how new they are compared to others, but that only shows how powerful social media is as many of them dominates in that area.

Btw, I believe Amazon is constantly seeking interns. Perhaps with the right skills you'll be able to start your dream there.

[posi]

Amazon deserves to be the first because they are a sales giant since I was in school, the thing that makes Amazon the best because they always keep up with the times and are supported by a solid and strong team of analysts, a very pleasant experience if one day I can work at a top company that world.

I agree with you. It isn't surprising to have a sales giant like Amazon to be on top of the list with its performance and great services. However, it was a shock to have some brands to be there given how new they are compared to others, but that only shows how powerful social media is as many of them dominates in that area.

Btw, I believe Amazon is constantly seeking interns. Perhaps with the right skills you'll be able to start your dream there.

Why are you surprised to know that social networks are creeping into each of our lives? I don't believe that today if someone owns a smartphone they don't own a social media account. Thanks to social networks that have allowed us to bring the whole world to us, we can communicate with people far away and know what they do every day. Or we can buy products without having to spend time going to the store, we can even make money from social networks...there are many benefits that social networks bring us. So I'm not surprised that tiktok and facebook are on the list of the world's leading companies.

[Jating]

Amazon deserves to be the first because they are a sales giant since I was in school, the thing that makes Amazon the best because they always keep up with the times and are supported by a solid and strong team of analysts, a very pleasant experience if one day I can work at a top company that world.

I agree with you. It isn't surprising to have a sales giant like Amazon to be on top of the list with its performance and great services. However, it was a shock to have some brands to be there given how new they are compared to others, but that only shows how powerful social media is as many of them dominates in that area.

Btw, I believe Amazon is constantly seeking interns. Perhaps with the right skills you'll be able to start your dream there.

Yeah, they started slow but Jeff was able to built this to be an empire because of their customer service and how they deliver the project. So no wonder why they are in top of the list and going strong.

And with the huge demand specially in the pandemic and it's after effect (people tend to buy more online), they will remain as one of the giants in this industry. They even have a good affiliate program as well, so it's a win-win situation for those who want to make money from those who sell their items in Amazon as a affiliate, just like Tiktok right now.

[kryptqnick]

I'm not surprised by the list, but I don't understand why the evaluation is so low for some of them. I distinctly remember that some companies got over $1 trillion evaluation on the past, so seeing $300 billion as the top was kind of weird to me. I googled it, and it seems that there are companies (that includes Apple and Microsoft) with over a trillion in evaluation.
I assume the stark difference is due to brand evaluation being different from company evaluation...? Or why is it like that? If it's the same thing, how can the numbers differ so much?

[usekevin]

I'm not surprised by the list, but I don't understand why the evaluation is so low for some of them. I distinctly remember that some companies got over $1 trillion evaluation on the past, so seeing $300 billion as the top was kind of weird to me. I googled it, and it seems that there are companies (that includes Apple and Microsoft) with over a trillion in evaluation.
I assume the stark difference is due to brand evaluation being different from company evaluation...? Or why is it like that? If it's the same thing, how can the numbers differ so much?

The mentioned list had the valuable names and it was the key for the economy of the most of the countries.The mentioned companies was the life source of the US economy too.Their evaluation was around trillion of dollars which is the enough for the most of the developing country to feed the food for their full population.Apple and Microsoft was the base for the many small IT sector,the small IT sector was ready to work for 24/7 for the top MNC like Apple and Microsoft.They are motivation to the small IT sectors.

[fuguebtc]

I'm not surprised by the list, but I don't understand why the evaluation is so low for some of them. I distinctly remember that some companies got over $1 trillion evaluation on the past, so seeing $300 billion as the top was kind of weird to me. I googled it, and it seems that there are companies (that includes Apple and Microsoft) with over a trillion in evaluation.
I assume the stark difference is due to brand evaluation being different from company evaluation...? Or why is it like that? If it's the same thing, how can the numbers differ so much?

OP's information is incorrect, most of these companies are worth trillions of dollars, not just a few hundred billion dollars as the OP article stated. Apple and Amazon are companies worth nearly 3 trillion USD, and if I remember correctly, Apple is also the first company to reach a capitalization of 3 trillion USD in the world. That's also the reason I often say the cryptocurrency market is too small compared to the world, the total market capitalization is only 1/3 of Apple's capitalization, we are nothing compared to the world economy.

[so98nn]

The fact that they are dominating when we are in an economic crisis is just amusing. They surely have the world-class management team and marketing team to make the company grow both financially and as brand value. We are positive about the top 4-5 companies since they are the old players in their respective fields with the hallmark of "work culture". These values will also grow in the future as we move further with technology, get over the economic crisis and there comes revolutionary acceptance of high-end techs. Most of them are tech companies and it's sad to see none of the biological/drug-based companies is making any progress with their balance sheet. It's obvious reaction to see that TikTok is also on the top list. Just a simple video-sharing platform taking over brand value. It's not even Instagram/meta, which was supposed to be older than TikTok.

I'm not surprised by the list, but I don't understand why the evaluation is so low for some of them. I distinctly remember that some companies got over $1 trillion evaluation on the past, so seeing $300 billion as the top was kind of weird to me. I googled it, and it seems that there are companies (that includes Apple and Microsoft) with over a trillion in evaluation.
I assume the stark difference is due to brand evaluation being different from company evaluation...? Or why is it like that? If it's the same thing, how can the numbers differ so much?

OP's information is incorrect, most of these companies are worth trillions of dollars, not just a few hundred billion dollars as the OP article stated. Apple and Amazon are companies worth nearly 3 trillion USD, and if I remember correctly, Apple is also the first company to reach a capitalization of 3 trillion USD in the world. That's also the reason I often say the cryptocurrency market is too small compared to the world, the total market capitalization is only 1/3 of Apple's capitalization, we are nothing compared to the world economy.

Well if that is true then you should quote the reference for the same. 

[STT]

Market cap and brand value would be two different figures as the company is more then just a brand.  I've held stock where they sold their old name, a company dating back over a hundred years thought it reasonable to just operate on a new name and sell the old one for millions.  
  You can see this with bankrupt companies sometimes, the entire value and stock of the company is not valued at anything but somebody will buy the brand recognition from the smoking ruins of a bankruptcy as this has its own worth over generations.
  Funny thing about Apple is they have a collision with the Beatles members company of the same name.  They agreed no business was competing so both retained the name for decades though this might have changed recently obviously as OP mentions the name is pure gold now.

https://www.cnet.com/tech/tech-industry/apple-now-officially-owns-beatles-apple-corps-logo/

in 1981. Apple Computer paid Apple Corps $80,000 and agreed not to enter the music business.

https://www.cultofmac.com/473927/today-apple-history-apple-goes-war-beatles/

[poodle63]

IT sector always dominate because its really good business, like Apple, they could literally take advantage of the fact that the produces the phone through their preinstalled apps like app store and apple music, even apple tv to get additional income and its not some small amount of income either.
they quite literally getting free userbase as much as spotify through their apple music because it was preinstalled apps and some people couldn't get bothered with installing spotify, not to mention apple has made it complicated with spotify in term of subscription.
their business model i could honestly say, is really awesome in this regard, moreover, the fact that their customers aren't gonna easily switch over to the other platform.

[dothebeats]

I'm not surprised by the list, but I don't understand why the evaluation is so low for some of them. I distinctly remember that some companies got over $1 trillion evaluation on the past, so seeing $300 billion as the top was kind of weird to me. I googled it, and it seems that there are companies (that includes Apple and Microsoft) with over a trillion in evaluation.
I assume the stark difference is due to brand evaluation being different from company evaluation...? Or why is it like that? If it's the same thing, how can the numbers differ so much?

I actually just noticed that too and it is pretty weird that there's such difference and general inaccuracy. Perhaps someone can link a more accurate and updated list with proper evaluation or maybe OP can conduct another research to edit the post.

[hafiztalha]

Amazon, Google, and Apple are to be expected to dominate the market. These three are used by majority of the population, with their ties to technology, market, education, and general every day lives of the people. TikTok is surely making a name for itself as more and more users and brands are using it for marketing and entertainment.

Tik tok is totally different from these brands ,these brands value will raise in future because these  companies CEOs are legends. They changed the World with their  idea ,Every new idea shaped into creative things .We know Apple and when we hear apple name ,we visualize their products like iphones ,ipads,laptops and watches .There are hundreds of employees which are working for their companies.Apple Camera result is top class ,no company can compete with apple in this point of view .Now we talk about Tesla that provide electric cars and before these cars were not present in universe and they solve the problem of pollution .All companies which are growing because of problem solving idea.Tik Tok is not solving the problems of the people , That's why ,it is not in this list.Tik Tok is only a platform to make  fun ,there are no problem solving creativity .Tik tokers make videos and they got viral  and then they earn by advertising.

[justdimin]

Amazon deserves to be the first because they are a sales giant since I was in school, the thing that makes Amazon the best because they always keep up with the times and are supported by a solid and strong team of analysts, a very pleasant experience if one day I can work at a top company that world.

So, what was your current academic stage now? College? If you're already graduated from it then it was impressive on how Amazon retain their position because usually most companies who will rank at first are then failing after a short period of time. Amazon proves that they are consistent and they are trying their best from time to time because they are aware that many companies around are also doing it.

I see that you have great ambition there and that is to join their team. Just want to say that don't stop dreaming but you better do your best to on your studies and improving your skills. If you think you already got what it takes, try to get in touch with them. Good luck buddy.

[hafiztalha]

Amazon, Google, and Apple are to be expected to dominate the market. These three are used by majority of the population, with their ties to technology, market, education, and general every day lives of the people. TikTok is surely making a name for itself as more and more users and brands are using it for marketing and entertainment.

Tik tok is totally different from these brands ,these brands value will raise in future because these  companies CEOs are legends. They changed the World with their  idea ,Every new idea shaped into creative things .We know Apple and when we hear apple name ,we visualize their products like iphones ,ipads,laptops and watches .There are hundreds of employees which are working for their companies.Apple Camera result is top class ,no company can compete with apple in this point of view .Now we talk about Tesla that provide electric cars and before these cars were not present in universe and they solve the problem of pollution .All companies which are growing because of problem solving idea.Tik Tok is not solving the problems of the people , That's why ,it is not in this list.Tik Tok is only a platform to make  fun ,there are no problem solving creativity .Tik tokers make videos and they got viral  and then they earn by advertising.

[0t3p0t]

Brand Finance came out with a report last week of their Top 100 companies by brand value. Brand value refers to the monetary worth and reputation of a brand in the market. It represents the financial impact a brand has on a company, and it's calculated based on various factors such as brand recognition, customer loyalty, market position, and overall perception among consumers and stakeholders.

Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:

1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7

https://www.visualcapitalist.com/top-100-brand-value-2023/

Any brands that you expected to see in the Top 10 but didn’t? Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.

I am not surprised to see Tiktok to be in the top 10 of this list because of it's popularity worldwide despite being banned in some other countries. Shorts videos are on trend and majority of those people who use services or bought devices from those brands that was listed from 1-9 spends more time watching Tiktok videos but yeah we all know that socmed platforms won't last long so it is also not surprising to see Tiktok being wiped out from the list. 😁

[Casdinyard]

Brand Finance came out with a report last week of their Top 100 companies by brand value. Brand value refers to the monetary worth and reputation of a brand in the market. It represents the financial impact a brand has on a company, and it's calculated based on various factors such as brand recognition, customer loyalty, market position, and overall perception among consumers and stakeholders.

Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:

1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7

https://www.visualcapitalist.com/top-100-brand-value-2023/

Any brands that you expected to see in the Top 10 but didn’t? Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.

Surprised that Samsung's a little lower on the list considering the fact that besides the fact that they are a global brand, they literally control the economy of South Korea, and to be beaten by a US only brand (Walmart) oof, that's gotta sting. Tesla should've been gone by now no thanks to Elon Musk but it seems like it's still clinging on for dear life, people are still kind of deluded by the Tesla dream despite the fact that most of their new releases including the cybertruck's been nothing but a massive disaster safety-wise.

Tiktok's to be expected here, from 2018 to 2023 they continue to be the biggest social media platform on the planet and they just continue being so great at what they do which most social media platforms nowadays couldn't somehow figure out.  What I'm surprised about is how Unilever's not here, as well as Nestle, since these two giants have been at it for decades now and they own their very own sets of subbrand/products that produces millions of dollars globally, and to be beaten by brands and entities that only operate on the US too, that's a little suspicious if I do say so myself.

Anyway, great list, stuff like these is ought to give you a valuable insight as to what the future shape of the market will be so for people out there who are looking to earn money trading stocks or bonds might as well check this list out for yourselves.

[Kakmakr]

I am actually surprised to see that Tesla are one of the top 10, because there has been a lot of people making bad comments about Tesla cars. There are also a lot of people that are very angry with Elon Musk about the changes that he has done with Twitter (X) and also the tweets that he has done on X.

Why are there not a lot more clothing brands on the list or some of the more popular car makers? In any way, congratulations to the companies that are on the list.   

[|MINER|]

Facebook is not in top ten brands it is very surprising but tiktok is there which is also very funny.  I find the Tik Tok issue very confusing.  But Apple Google these are actually the brands to be in the first row. Because they are known and teachable to many people. People are benefiting from them.  However, brand value refers to their service, the better the service, the higher the brand value.