These are the top 100 brands by value in 2023

[sesterceshop]

Brand Finance came out with a report last week of their Top 100 companies by brand value. Brand value refers to the monetary worth and reputation of a brand in the market. It represents the financial impact a brand has on a company, and it's calculated based on various factors such as brand recognition, customer loyalty, market position, and overall perception among consumers and stakeholders.

Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:

1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7

https://www.visualcapitalist.com/top-100-brand-value-2023/

Any brands that you expected to see in the Top 10 but didn’t? Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.

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[dothebeats]

Amazon, Google, and Apple are to be expected to dominate the market. These three are used by majority of the population, with their ties to technology, market, education, and general every day lives of the people. TikTok is surely making a name for itself as more and more users and brands are using it for marketing and entertainment.

[davis196]

Calculating the monetary value of a brand seems pointless to me. Nobody would pay 299 billion only for the sake of owning the brand "Amazon".
The actual people, who work in the company are the ones, who make the brand valuable.
The brand "Amazon" would be worthless, if Amazon was managed poorly and the customers were unsatisfied. The same thing applies to Google, Apple, Samsung and the rest of the companies. I'm not a big fan of Tesla and TikTok, but who cares.
The company's brand is just a shiny package without any content inside.
By the way, I'm surprised that Meta/Facebook/Instagram isn't in the TOP 10. Maybe that's why Zuckerberg is desperate, so he created this "Threads" app.

[Essential10]

Brand Finance came out with a report last week of their Top 100 companies by brand value. Brand value refers to the monetary worth and reputation of a brand in the market. It represents the financial impact a brand has on a company, and it's calculated based on various factors such as brand recognition, customer loyalty, market position, and overall perception among consumers and stakeholders.

Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:

1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7

https://www.visualcapitalist.com/top-100-brand-value-2023/

The concept of brand value was first coined in the 1980s when consumer goods manufacturers were forced to offer discounts to increase sales. In this case, many organizations are interested in increasing the brand value with patience. Anyone who works in the marketing world knows how important a brand is to an organization and in many cases its value is more valuable than the assets or equipment of the organization. Among the many assets that an organization possesses, one of the most important is its brand value.

[avikz]

Tiktok is really a surprising entry to this list. Tiktok's biggest market is US and you will be surprised to know that Tiktok is not accessible in China. Chinese government wants their kid to stay away from such distraction so they have banned it. It's available in China in the name of Douyin and it's a heavily regularised version of Tiktok.

Calculating the monetary value of a brand seems pointless to me. Nobody would pay 299 billion only for the sake of owning the brand "Amazon".
The actual people, who work in the company are the ones, who make the brand valuable.
The brand "Amazon" would be worthless, if Amazon was managed poorly and the customers were unsatisfied. The same thing applies to Google, Apple, Samsung and the rest of the companies. I'm not a big fan of Tesla and TikTok, but who cares.

There is actually a point in deriving a value for a brand. Technically a brand doesn't have a value, but it holds aspirational value. That's why you will see celebrities promoting brand. It does two things - generate trust and create aspirational value.

[rat03gopoh]

I don't know what Microsoft paid products are stand out in my country apart from OS and office software. Quite surprised if it makes it to the top brand value list. Plus so far, Microsoft has often lagged behind competitors in innovation and has instead expanded support to companies that aren't too relevant to the technology (the last I knew, they're involved in vaccine projects).

Any brands that you expected to see in the Top 10 but didn’t?

Any brand from the porn industry. I don't see that being a top brand value at least since I started using the internet. lol

[Comingdown]

I'm actually surprised to see tiktok enter the top 10, but then I realized how influential this app and the growth it has made throughout the years. I am also surprised that there are no fashion brands in the top 10 like Nike and Louis Vuitton. But the others are not surprising at all, microsoft, apple, amazon, and google dominates the market since then.

[Poker Player]

I was not familiar with the concept of brand value, although it is not entirely uncommon. I wonder what the concept is for if by market cap we already have those companies, although not in that order. Having the highest market cap in the world is not achieved by being a garbage company, nor by being among the top 10. From that point on, one can do more research on certain aspects.

If I want to buy shares of one of these companies, brand value does not bring me anything.

[348Judah]

Brand Finance came out with a report last week of their Top 100 companies by brand value. Brand value refers to the monetary worth and reputation of a brand in the market. It represents the financial impact a brand has on a company, and it's calculated based on various factors such as brand recognition, customer loyalty, market position, and overall perception among consumers and stakeholders.

Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:

1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7

https://www.visualcapitalist.com/top-100-brand-value-2023/

Any brands that you expected to see in the Top 10 but didn’t? Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.

Am not surprised at seing the first four brands names listed here, they were reputable and of international recognition and these same organizations are part of the topmost rischest establishements and business hub around the world, we can see that non of this brands names listed needed to be advertised for among them because their name alone goes along way with the extent to which their reputation have existed, but they all started from somewhere, they are solution providers and what they do is to discover something and fix it's challenging problem.

[SamReomo]

Snip

I was 100% sure about the top 4 ones because we all know that they are among the best ones in the world and they will continue to dominate other brands for a long time. Although, I expected that Oracle would be in the list but that one isn't doing a lot and that's why it's not in the list of valuable brands.

TikTok has really made itself into the list and that shows the brand is going to cross Tesla in future. It's soon going to cross Tesla and Verizon and I hope that it will be number one social media platform to reach such levels on its own.

[Liliana1304]

Snip

I was 100% sure about the top 4 ones because we all know that they are among the best ones in the world and they will continue to dominate other brands for a long time. Although, I expected that Oracle would be in the list but that one isn't doing a lot and that's why it's not in the list of valuable brands.

TikTok has really made itself into the list and that shows the brand is going to cross Tesla in future. It's soon going to cross Tesla and Verizon and I hope that it will be number one social media platform to reach such levels on its own.

TikTok could have a chance to beat Tesla in market value only if Elon Musk would let it happen. Quite the competitive businessman, his product surpasses that of GM motors and according to the listings giving by the op, it's just a $1.2b difference between Verizon and Tesla. TikTok is a fast rising social media app, but I doubt it would surpass Tesla..it might stand a chance with Twitter but not the automobile company.

[benalexis12]

I'm just wondering why Tiktok was included there, it seems that it even beat Elon Musk's Twitter and Zuckerburg's Facebook. So if I'm not mistaken, there are other countries where Tiktok is banned? but I just heard this, I'm not sure if it's really true.
but there are also other countries that are using tiktok that if you look at most of them, it's almost like tiktok is what other people are living for just so they can make a living from it.

[Gallar]

~Snip
Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:

1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7

In my opinion, these companies really deserve to be ranked in the top 10 in the world, especially Amazon, Apple, Google and Microsoft. The four companies are always included in the ranks of the world's top 5. So I'm not too surprised by the company's entry into the top 10 in the world.
Because it can be clearly seen in terms of users and customers who are always busy every year.

But this year, to my surprise, several new companies have managed to climb into the top ten, namely Tesla and TikTok. These two companies have succeeded in shifting Facebook and Huawei, which entered the top ten in 2022.

Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.

It's not just lip syncing, but currently there are lots of features on TikTok that can be used by all users and this is one of the attractions that is very good and attractive to many people. Apart from that, there are many challenges that can be done on TikTok, so there are many people who want to try it. And with a short video duration, I think it's also a special attraction for TikTok. Because in my opinion, by watching videos with a short duration, I tend not to get bored quickly.

In my opinion, these are the factors that have made TikTok increasingly popular in the world.

[eightdots]

I'm just wondering why Tiktok was included there, it seems that it even beat Elon Musk's Twitter and Zuckerburg's Facebook. So if I'm not mistaken, there are other countries where Tiktok is banned? but I just heard this, I'm not sure if it's really true.
but there are also other countries that are using tiktok that if you look at most of them, it's almost like tiktok is what other people are living for just so they can make a living from it.

I looked at Tiktok's market value before. I was really surprised when Tiktok started to make its name. They invested in the right audience and their value continued to grow. They are distributing incredible levels of money. Many of its users earn their living from Tiktok.

If they had mentioned Tiktok before it was even established and said they would be on this list, I would definitely not believe it. But they succeeded.

[komisariatku]

Yes, it seems that the top 3 list is very famous and everyone knows it. But even though Amazon has a large capitalization value, they never distribute dividends to their shareholders. They always use their profits for business development, so maybe that's one of the reasons why they are always at the forefront.

Do shareholders lose money because they never get stock dividends?

No, of course not. Even though Amazon never distributes dividends to shareholders, their share value always goes up. In the last 10 years, the value of Amazon's stock has increased by up to 20% annually, which is a larger amount when compared to the dividend payout. Apart from Amazon, Google and Apple also do not distribute dividends to shareholders

https://www.suredividend.com/amazon-dividend/

[khiholangkang]

I'm just wondering why Tiktok was included there, it seems that it even beat Elon Musk's Twitter and Zuckerburg's Facebook. So if I'm not mistaken, there are other countries where Tiktok is banned? but I just heard this, I'm not sure if it's really true.
but there are also other countries that are using tiktok that if you look at most of them, it's almost like tiktok is what other people are living for just so they can make a living from it.

I looked at Tiktok's market value before. I was really surprised when Tiktok started to make its name. They invested in the right audience and their value continued to grow. They are distributing incredible levels of money. Many of its users earn their living from Tiktok.

If they had mentioned Tiktok before it was even established and said they would be on this list, I would definitely not believe it. But they succeeded.

Improvement of tiktok is so fast and he do not need a dozen years to achieve that, social media that only shows this short video is more than what is achieved by YouTube, Facebook and Twitter from the comparison of their calculations known by the world community, the movement is so rapid And I affirm that there are several countries that are counter to Tiktok, previously also like America that intersect with this social media platform because it is based on the privacy data of its citizens that can be moderated by Tiktok.

Apart from that I do not have the brand that I dream of so that in Top 10, because maybe I don't pay much attention to it because I don't invest my money in companies like this.

[Captain Corporate]

I seriously really really dislike Apple so much for their "branding". They are really not that great, and their hardware is not the best and yet they are the most expensive, this much is known and there is no reason for me to hate it, just don't buy it and move on right? Well that's wrong, because my wife believes all this apple crap and she thinks its the best and she keeps wanting stuff from apple, she got the phone first, which is a huge debt and we are already in incredible debt but she took a loan on her name and taking care of it, and we have so much debt to pay anyway, so its really not a smart idea at all, its a stupid move. Now? Now she wants iPad pro for "work" and by work I mean literally learning how to make money with it from drawing, she draws physically, like on canvas and stuff, we do not have anywhere NEAR that level of money, we could get much cheaper stuff, but noooooo... it has to be apple.

[STT]

Surprised Amazon counts as a brand by itself especially, they are a retailer of other peoples brands and if only able to sell what they themselves originated they would not amount to even a hundreth as much they do by being a top retailer.
Tik-tok success does at least deploy freelance produce mostly only available on its own platform so its unique in someway so I'd accept it as a brand.  Their success is like candy floss, its very fast easy to digest and each video typically uses a snappy tune that becomes quickly popular despite endless repetition.

[m2017]

I was not familiar with the concept of brand value, although it is not entirely uncommon. I wonder what the concept is for if by market cap we already have those companies, although not in that order. Having the highest market cap in the world is not achieved by being a garbage company, nor by being among the top 10. From that point on, one can do more research on certain aspects.

If I want to buy shares of one of these companies, brand value doesn't bring me anything.

Brand value is a conditional and abstract figure that can drop sharply if there is any scandal with the company (for example, like enron corporation due to its falsified reporting). Undoubtedly, as an investor who has bought shares in one of these companies, the brand value will not give anything, but this parameter can indirectly affect the current capitalization of the company, and hence your profitability. Brand value will be important if you are considering buying one of these companies.

[dothebeats]

Surprised Amazon counts as a brand by itself especially, they are a retailer of other peoples brands and if only able to sell what they themselves originated they would not amount to even a hundreth as much they do by being a top retailer.
Tik-tok success does at least deploy freelance produce mostly only available on its own platform so its unique in someway so I'd accept it as a brand.  Their success is like candy floss, its very fast easy to digest and each video typically uses a snappy tune that becomes quickly popular despite endless repetition.

TikTok indeed found a way to attract a lot of users. People found a platform which they can access various communities which they belong to like fandom and people with the same interests and beliefs as them. Add that with the factor of entertainment that relates to the newest trend then they found the (almost) perfect formula for their platform's success. Hence, why I'm not surprise to see TikTok on this list.