When you decide to buy a new token, the first thing you have to do is check the development team, if there is a big name in the new token (for example Vitalik Buterin) then don't hesitate to invest in it, what is dangerous is when you invest in it. new tokens that have absolutely no trusted people on their development team, this is what usually happens with shit coins or shit tokens
Yes this is what we keep looking because that will validate what future this project is and of course their roadmap and whitepaper , though in time this has not been the basis yet if there is a good team behind then their paper and maps must be accurate to serve their investors and bring them assurance to what they might be looking forward.
and also for them not to fall from being seller when the coin/token enters the exchange in which many investors are doing even from the past.