I personally prefer to look at Dev Teams and partnerships in developing projects. Because after all, a trusted team that is an expert in their field is very important. And what's more important is the partnership. Because projects that are of good quality and have good potential will usually also have quite a lot of partnerships. especially if it's a partnership with a very influential party in the crypto world.
after that only later did i start looking into tokenomics and such. Even the vestiny system and such are also important to note. Because every vesting there will definitely be a change in price and usually it is a decrease.
Be sure to reverse search them and it would be better to contact them in the contact address that they provide, only for you to verify if they are real people or not. A team can be trusted but it does not mean that they can now perform well forever. Also a project which had some partnerships, does not mean that they are really great, but some only had a money and they use it to pay those brands to partner with them.
We can still benefit on their temporary hype if we are early to invest on them. As for the tokenomics and such, there is also no guarantee that what is written are accurate and will be followed by the team, so always take time to check them properly and monitor them or your assets from time to time.
in short, keep up with yourself about the project that you will venture with. these people can change their plans in a heartbeat depending on when they will see the opportunity to get out with a lot of cash.
investing on any of these projects will require your due diligence to avoid possible losses. get some hints also from their social media channels. get out when your instincts is saying that the team is about to abandon the boat they are in.