for anyone interested in how much their personal data is worth

[Unbunplease]

If you look at it realistically, personal data, especially when it comes to a middle-income person, is an invaluable treasure trove of information for marketing agencies. Unfortunately, due to constant leaks, despite various laws, our personal data is virtually worthless today

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[usekevin]

If you look at it realistically, personal data, especially when it comes to a middle-income person, is an invaluable treasure trove of information for marketing agencies. Unfortunately, due to constant leaks, despite various laws, our personal data is virtually worthless today

The data of us was readily available now a days,So the worth of the data was not high now.But if you sell the data with the video verification,the data had high value.The reason for the fall in the data price is due the middle man,who sell the available personal data at very cheap.Many people selling the KYC of the developed countries at the value of 10-20 dollars.The middle man use to get data from the hackers from the government website,where the data are readily available of their citizens.The sale of KYC was the big business in the crypto industry now.

[Fortify]

so a 56+yo hispanic person earning under $20k, their general data is worth $0.09

so a 20yo middle eastern person earning $130k, their general data is worth $1.31

data can also be worth more if specific demographs also have data that relates to an industry/product interest of the data buyer. EG a SCI-FI movie fans data would be worth more to a company that sells SCI-FI merch/entertainment products

It's interesting to see these numbers and I'm guessing that they correlate to how much money they can make from marketing towards you. I guess the fact that many middle easterners (at least in places like Saudi and the UAE) receive an income from their government and have vast amounts of disposable cash it what contributes towards that, maybe religion plays a part in it as well. I might have expected the white demographic to be higher placed, but there are quite a few in that group so the pricing can range a large amount depending on geography and the demographic. In general you might find specific peoples are worth much more, so these are very broad averages taking into account the large poorest groups.

[Cling18]

If you look at it realistically, personal data, especially when it comes to a middle-income person, is an invaluable treasure trove of information for marketing agencies. Unfortunately, due to constant leaks, despite various laws, our personal data is virtually worthless today

The data of us was readily available now a days,So the worth of the data was not high now.But if you sell the data with the video verification,the data had high value.The reason for the fall in the data price is due the middle man,who sell the available personal data at very cheap.Many people selling the KYC of the developed countries at the value of 10-20 dollars.The middle man use to get data from the hackers from the government website,where the data are readily available of their citizens.The sale of KYC was the big business in the crypto industry now.

We can't deny the fact that no matter how we protect our personal data, there will still be companies who will steal it from different cookies and sell them at a cheaper price regardless of how it may affect us. We have no choice since we are always complying with KYCs nowadays and we are always providing our personal details to different institutions both local and international. It will be easier for companies to find data resources that they could buy and sell at a higher price.
In the latest technology that we have nowadays, we should expect that this identity theft will surely happen in the name of money so the best that we can do is just to protect our personal data the best way that we can do. Data protection isn't that strict right now, so we can always expect data selling anywhere and this has been already over the black market industry for over the years.

[panganib999]

is this standardized? The fact that it's this cheap makes it even less encouraging for people to protect their data, since after all it's dirt cheap!

In my opinion (and I don't want to sound like a conspiracy theorist as much as possible but it's just so preposterously cheap for me) these journals are hiding something from us, perhaps keeping the fact that Data could go for even more expensive in the market, after all, from a single behavioral data set a company could make millions with it already. Plus we have companies who advertise services where "you can monetize your own data", how does that go for in the grand scheme of things?

[Darker45]

Mine is just around $0.27. So cheap indeed. I'm a little bit surprised this is how cheap our data are. That's probably one of the reasons why they're being sold in bulk. Otherwise, it isn't good money. But despite how cheap they are, they translate into millions, even billions, when utilized by companies all over the world. But it's probably more worrisome if these data are much more expensive. There'd be more data miners willing to disrespect privacy for money.

[Silberman]

If you look at it realistically, personal data, especially when it comes to a middle-income person, is an invaluable treasure trove of information for marketing agencies. Unfortunately, due to constant leaks, despite various laws, our personal data is virtually worthless today

Like anything the value of something is determined by its supply and demand, the demand for more data could make us believe that our personal information should be worth a fortune, however the supply of data is enormous as well, not only because of leaks and hacks, but each smartphone is more advanced than the previous one and it can generate a massive amount of data about you the more you use it, so I think it is natural the information of a single person is worth so little.

[Helena Yu]

is this standardized? The fact that it's this cheap makes it even less encouraging for people to protect their data, since after all it's dirt cheap!

In my opinion (and I don't want to sound like a conspiracy theorist as much as possible but it's just so preposterously cheap for me) these journals are hiding something from us, perhaps keeping the fact that Data could go for even more expensive in the market, after all, from a single behavioral data set a company could make millions with it already. Plus we have companies who advertise services where "you can monetize your own data", how does that go for in the grand scheme of things?

What you can expect the personal data should be expensive? even we know any people personal information, we can't do anything except if you're become a robbery. Nowadays centralized exchanges ask for selfie, video or even biometric verification, so you can't impersonating someone using their personal data only.

However even personal data is worth really cheap, that's not mean our personal data is cheap too, if someone never share his personal data to any site, their personal data worth unlimited.

[Upgrade00]

is this standardized? The fact that it's this cheap makes it even less encouraging for people to protect their data, since after all it's dirt cheap!

You should value it based on the effect of losing all privacy and not what your individual data costs and many people are not aware what their data actually costs, they just do not take any effort whatsoever to protect it cause they do not consider it anything that can cost them any real danger.
I will like to know if this valuation is how much different companies value our data or how much it is sold on the dark web.

[dothebeats]

is this standardized? The fact that it's this cheap makes it even less encouraging for people to protect their data, since after all it's dirt cheap!

You should value it based on the effect of losing all privacy and not what your individual data costs and many people are not aware what their data actually costs, they just do not take any effort whatsoever to protect it cause they do not consider it anything that can cost them any real danger.
I will like to know if this valuation is how much different companies value our data or how much it is sold on the dark web.

Exactly, it is not fully about how much it costs, it's how your private data is losing the actual privacy. Often times people may not see the importance of keeping personal information in private but it should always be remembered that once your data is out there it can be accessed and used by anyone for anything even for illegal transactions which can lead to authority's knocking on your door.

[Upgrade00]

<snip>

Exactly.

And you cannot retrieve your data if it becomes more valuable in the future, you jus have to live with the consequences of the decisions you make now. Plus it costs $0 to actually protect your data.

[DrBeer]

is this standardized? The fact that it's this cheap makes it even less encouraging for people to protect their data, since after all it's dirt cheap!

You should value it based on the effect of losing all privacy and not what your individual data costs and many people are not aware what their data actually costs, they just do not take any effort whatsoever to protect it cause they do not consider it anything that can cost them any real danger.
I will like to know if this valuation is how much different companies value our data or how much it is sold on the dark web.

Exactly, it is not fully about how much it costs, it's how your private data is losing the actual privacy. Often times people may not see the importance of keeping personal information in private but it should always be remembered that once your data is out there it can be accessed and used by anyone for anything even for illegal transactions which can lead to authority's knocking on your door.

You unfortunately have no idea how much information about you "walks around" without the "darknet" and similar sellers.
I have said many times - in today's world there is no privacy ! If we are talking about data such as full name, passport number, cell phone number, e-mail, insurance number, residential address, etc.  All these data can be obtained either directly (contact information in bank, hospital,...) or indirectly (e.g. find out from pizza delivery service if you ordered pizza, etc. ways).
These conditionally private data actually exist in dozens and hundreds of systems with access possibilities - from a pizza delivery person to a bank employee !

The question is actually 2:
1. Do you really consider such data to be private and such that can cause harm ?
2. Are you not mistaken in your assessment of data privacy ? For example, I consider as private data such data that can not be used in public services and if it gets into the wrong hands can cause me real harm, losses, problems. This is my account data, CVV-code of cards, health data, private wallet keys, code for key recovery, .....

[franky1]

Our personal data is meant to be protected

not quite
data provided to a business is supposed to be protected IF that is the terms and conditions of the contract/agreement/policy/you have with that business.. but the business can also have term to allow them to share data
they consider personal data. anything that can be found publicly. like what school you went to, age, marriage status, gender, hobbies, home address, telephone, email.
there is private data too like medical data and bank data.
however even private data can be shared with consent

for instance your bank card number is not only shared with the card processor, but the retailer first and the actual bank.

your bank statement can be shared too.. authorities, tax reporting. and even retail businesses. especially if u sign up to them "cashback" offers on your account. the retailers get your details and offer you cashback.

is this standardized? The fact that it's this cheap makes it even less encouraging for people to protect their data, since after all it's dirt cheap!

In my opinion (and I don't want to sound like a conspiracy theorist as much as possible but it's just so preposterously cheap for me) these journals are hiding something from us, perhaps keeping the fact that Data could go for even more expensive in the market, after all, from a single behavioral data set a company could make millions with it already. Plus we have companies who advertise services where "you can monetize your own data", how does that go for in the grand scheme of things?

its the average just for demographic basic data.. there are added premiums if the data concerning you also includes things specific to the industry buying the data.. EG if you are vegan then vegetable selling businesses would pay extra for a database of people that are known to be vegan

the prices in the topic first post are just basic starting prices for the most basic of data.
companies add premiums for lots of things ontop. like emails of certain people of certain wage/age plus:
-those living in towns their stores are located.
-specific interest of specific product/service
-employment of certain type
-size of family/house
-type of vehicle

the list goes on, and unmeasurable because of how custom each dataset may become.
but for instance someone owning a 10yo lambo who has a wealthy income is priceless data to car dealerships. so they can pay upto $10-$100 for the right custom dataset per user

[darewaller]

For sure, lots of people will say too low on this, but that's the sign that you would be selling your personal data. Our data should have no money value as we need to protect it, but right now I've seen a lot of people, mostly in my country, ready to sell their identity to whomever needed it as long as they were paid.
 
Recently this year, I saw a thread from our country forum that they will pay about $10 for filling out a form that contains your ID and personal data, and surprisingly, a lot of people do it, even using their parents identities.

So, it is really too low? I thought there is a catch with it like when they say per data it doesn't mean the total value when we submit our KYC. I still think that our data's are too worthy so I wouldn't sell them easily but maybe if the offer is pretty huge like a thousand or more dollars, I might think of it.

Sometimes we need to be practical in order to survived. No wonder why a lot of people are also doing the same, and most of it are from your country. In which country your are living by the way? But, that country must be a poor one and people hardly have no choice but to sell almost anything they have in order to survived. 10 dollars in exchange for their data was indeed too small though. Last time there is also a project called World Coin which have the same intention but you will only need to scan your eyes and you will be paid by a token after.

[summonerrk]

~~~

There is an expression that if you don't pay, then you are the product yourself. It means that if you use a free service, then it shows you ads, and so the creator of the service earns. Even the best example would be a free VPN. It would seem - what is the point of someone to make a free VPN service so that everyone uses it?
In fact, it absorbs all the traffic that comes from the user. And then collected these databases, as the author of the topic showed. We live in the age of Big Data, where information is collected even where it would seem it would not make sense. Therefore, you should not leave information about yourself on the Internet once again.

[franky1]

Mine is just around $0.27. So cheap indeed. I'm a little bit surprised this is how cheap our data are.

thats just data of [email][name][age][ethnicity][income]

if data brokers knew more about you and a particular company wanted to know you specifically due to other things the price goes up
EG as said before if your hobbies, interests and consumer purchasing history met a companies product promotion. your data could be worth more

there are many data brokers that would buy
[name][email] for $0.01 from a email provider or some service you signed upto
then if they get for instance from netflix
[email][sci-fi genre] for $0.01
by ising email as a ID reference they can link name to netflix preferences. and those three datapoints
[name][email][sci-fi genre] is no longer worth $0.02 combined. but instead could be worth $0.10 to a company selling sci-fi merchandise that is priced at $100+
if the data broker found more data like
[email][age] for $0.01 from a age verifications service

then the 4 datapoints of
[name][email][sci-fi genre][age] is no longer worth $0.03. but instead could be worth $0.20 to a company selling sci-fi merchandise that is priced at $100+
same named person. same promotional merch company but the data is worth now they specifically kno w your in the age demography of people more likely to buy merchandise

if for instance your netflix viewing history shows you thumbs up and favour car modification, restoration or specific car dealership documentaries
the data can be worth many dollars to car dealerships for just
[name][email][car genre][age]
compared to similar data from netflix of
[name][email][sci-fi genre][age]

[Renampun]

We really have to protect our privacy data, currently in my country there will be an election soon but there are already several people who are busy collecting the personal data of prospective voters, they also promise that anyone who is willing to provide their ID card privacy data will be given $3.

There is also news that I heard in one area, people were obliged to pay debts even though they had never had any debts from online loans, it is suspected that this happened due to a leak of personal data. Our personal data is now much more valuable than gold, it is very important to protect it.

[WatChe]

The data of us was readily available now a days,So the worth of the data was not high now.But if you sell the data with the video verification,the data had high value.The reason for the fall in the data price is due the middle man,who sell the available personal data at very cheap.Many people selling the KYC of the developed countries at the value of 10-20 dollars.The middle man use to get data from the hackers from the government website,where the data are readily available of their citizens.The sale of KYC was the big business in the crypto industry now.

On dark Web you can find any type of data by paying in Bitcoin. You can even find credit cards numbers there. Whatever info we provide digitally is subject to hack and is stolen very often. Though we can't avoid this risk of digital robbery but we reduce its impact by not storing our sensitive info digitally. As long as we provide our credentials to online retailers we are exposing ourselves to online hacking.

[jostorres]

For sure, lots of people will say too low on this, but that's the sign that you would be selling your personal data. Our data should have no money value as we need to protect it, but right now I've seen a lot of people, mostly in my country, ready to sell their identity to whomever needed it as long as they were paid.
 
Recently this year, I saw a thread from our country forum that they will pay about $10 for filling out a form that contains your ID and personal data, and surprisingly, a lot of people do it, even using their parents identities.

Well, it's understandable that they collect information through these forms so that they can sell them, but based on the data provided in the OP, one identity costs less than a dollar in most cases, maybe about a few dollars in rare cases, and if they are paying $10 to one person for filling their personal information, I don't see how they will get any benefit from that. So they will sell the data to multiple companies one by one and then earn a profit on that? I see!

However, people that fill those forms are actually needy of money, they can do almost anything to get at least some money and these data collectors and sellers make use of such opportunities because they know they can find a lot of people that care more about money than their data being sold.

[Oasisman]

Recently this year, I saw a thread from our country forum that they will pay about $10 for filling out a form that contains your ID and personal data, and surprisingly, a lot of people do it, even using their parents identities.

Small rewards but lose your personal data.

Nah, you're not lossing your personal data, but it will be shared and sold to anyone who's interested instead.
Most probably fraudsters and companies who's looking for a lead to sell their products are the ones interested in these personal data. Fraudster may use it to manipulate you or the others for their personal gain. Companies may use these information to find leads and potential sales.
These issue we are all aware of but tend to be overlooked as if it may not cause any trouble in the future, this explains why bounty hunters aren't afraid to put their personal info in the internet.