Google Play updates its policies permitting blockchain games and apps

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Google Play has updated its store policy to allow for new ways to transact blockchain-based digital content within apps and games. The move comes as a response to the growing interest in non-fungible tokens (NFTs) and other tokenized digital assets, which offer unique and engaging experiences for users.

Updates to Cryptocurrencies and related products policy (August 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In September 2023, Google will update the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of blockchain- based games involving NFTs.
Beginning September 15, 2023, advertisers offering FT games that do not promote gambling-related content may advertise those products and services when they meet the following requirements and are certified by Google.

Promotion of blockchain-based games involving NFTs.

Examples: NFT games that allow players to purchase in-game items, like virtual apparel for a player's characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user's experience or aid users in advancing the game.

For NFT games, the following are not allowed:

* Promotion of games where players can wager or stake NFTs in exchange for the opportunity to win anything of real-world value (including other NFTs).
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens such as cryptocurrencies.

* Promotion of social casino games that reward NFT.

* Examples (non-exhaustive): Simulated casino gambling (for example, poker, slots or roulette) that offer the opportunity to win NFTs.
( Promotion of "real money gambling" destinations. This includes gambling-related advertisements that appear on your game's destination.

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

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[JunkieMiner]

I think after updating or making new integration in the policy, previously there were also some app, inside which we could sell and buy NFT's and also send. They now stop the services to casino's games, which will put impact on some online games.

[Beparanf]

Google playstore already allows gambling app that accept fiat currency as mode of payment. I wonder how come they restrict NFT games before while it just same with other games that has a built-it in payment method or an in-app purchase.

I doubt that there’s still a new demand for NFT games unlike before during Axie Infinity become popular but this update is still good in preparation for upcoming bull market. NFT games or new trend will have a good exposure on playstore.

PS: Please use normal font size because it’s too big to read using hand held device. It’s not really helping if your aim is better readability.

[Wiwo]

Google playstore already allows gambling app that accept fiat currency as mode of payment. I wonder how come they restrict NFT games before while it just same with other games that has a built-it in payment method or an in-app purchase.

I doubt that there’s still a new demand for NFT games unlike before during Axie Infinity become popular but this update is still good in preparation for upcoming bull market. NFT games or new trend will have a good exposure on playstore.

PS: Please use normal font size because it’s too big to read using hand held device. It’s not really helping if your aim is better readability.

Possibly because google lack the necessary tools to integrate NFTs games into their app store,  more also now that we have some series of apps on google play stores that have been proven security threats so for that, Google may be right in trying to put measures in place to protect the app users since NFT gaming is a new development.

The demand for NFTs may have reduced because it was just a hype era and as such it won't take long before the wave resides.