Google Play updates its policies permitting blockchain games and apps

[xDeFixSolutionSx]

Google Play has updated its store policy to allow for new ways to transact blockchain-based digital content within apps and games. The move comes as a response to the growing interest in non-fungible tokens (NFTs) and other tokenized digital assets, which offer unique and engaging experiences for users.

Updates to Cryptocurrencies and related products policy (August 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In September 2023, Google will update the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of blockchain- based games involving NFTs.
Beginning September 15, 2023, advertisers offering FT games that do not promote gambling-related content may advertise those products and services when they meet the following requirements and are certified by Google.

Promotion of blockchain-based games involving NFTs.

Examples: NFT games that allow players to purchase in-game items, like virtual apparel for a player's characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user's experience or aid users in advancing the game.

For NFT games, the following are not allowed:

* Promotion of games where players can wager or stake NFTs in exchange for the opportunity to win anything of real-world value (including other NFTs).
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens such as cryptocurrencies.

* Promotion of social casino games that reward NFT.

* Examples (non-exhaustive): Simulated casino gambling (for example, poker, slots or roulette) that offer the opportunity to win NFTs.
( Promotion of "real money gambling" destinations. This includes gambling-related advertisements that appear on your game's destination.

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

Friendly, OceanFriends!

[bittraffic]

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

There were already crypto app/games with NFTs on google play store before this announce AFAIK. But apps that can make users wager, I think is more appealing to users that could lead to adoption. They still are suppressing this kind of apps so, there might just be no effect at all after this announcement.

But those casino apps, may get around of this kind of policy. The Utopia project does have a poker game in their app, they may be able to update their app now for playing casino games to be available.

[Tytanowy Janusz]

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

first of all, stop making posts that are entirely in large font. All you achieve is that your post looks like shit that's hard to read.

Secondly, what would most increase the adoption of NFTs in games would be to find the utility that people actually need and wants to use and not that the NFT creators want to force on them.
When someone play mobile game, he just wants to downloads a new game and start playing by pressing on the screen and making the bird jump. they don't want to set 12/24 words, top up their etherum account to handle transactions, but first buy ETH on the crypto exchange, and so they can start playing in just 3 days as soon as the transfer arrives from his bank to binance.

[xDeFixSolutionSx]

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

first of all, stop making posts that are entirely in large font. All you achieve is that your post looks like shit that's hard to read.

Secondly, what would most increase the adoption of NFTs in games would be to find the utility that people actually need and wants to use and not that the NFT creators want to force on them.
When someone play mobile game, he just wants to downloads a new game and start playing by pressing on the screen and making the bird jump. they don't want to set 12/24 words, top up their etherum account to handle transactions, but first buy ETH on the crypto exchange, and so they can start playing in just 3 days as soon as the transfer arrives from his bank to binance.

I thought a large font would be easier to read. Thanks for the advice I appreciate it.

Partially, I agree with you about wallet creation and minimizing barriers to NFT adoption. However, cryptocurrency is definitely going to become more mainstream and when AAA games will implement crypto it will be a game-changing moment for the industry.

[xDeFixSolutionSx]

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

There were already crypto app/games with NFTs on google play store before this announce AFAIK. But apps that can make users wager, I think is more appealing to users that could lead to adoption. They still are suppressing this kind of apps so, there might just be no effect at all after this announcement.

But those casino apps, may get around of this kind of policy. The Utopia project does have a poker game in their app, they may be able to update their app now for playing casino games to be available.

Casino games are a big problem for P2E creators. While I don't see any positive effect from it let's wait and see what happens.

[Tytanowy Janusz]

I thought a large font would be easier to read. Thanks for the advice I appreciate it.

Partially, I agree with you about wallet creation and minimizing barriers to NFT adoption. However, cryptocurrency is definitely going to become more mainstream and when AAA games will implement crypto it will be a game-changing moment for the industry.

But have you asked yourself why they don't do it if it's such a game changer? Because the average person, when he needs money, goes to work and when he needs relaxation, he plays a computer game. Attempts to explain to him that items obtained in the game can be in the form of NFTs and tranfered on blockcha... (this is where the average person's attention ends and if the game is not already turned on, a negative review on Steam is sent, the money is refunded and another game is purchased).

Moreover, in my opinion, blockchain is used where trust is not enough. That's why bitcoin is a great invention, because storing your life savings in something over which another entity has complete control is not the best solution. However, this is not the case with computer games and computer games items. Steam Community Market where you can trade knives from CSgo is more than a dream come true for an ordinary player and the risk that steam will run away with the knives and leave players without these "valuable skins" is zero. None of them will pay extra 5$ eth transaction fee to be sure his skin is on blackchain and no one will steal it as long as his 12 words are safe.

In 2050-2100, when whole world will be gamified NFT in AAA games will be a must have. Not in 2023-2050.

[Hispo]

Quite an interesting timing, considering Google has recently allowed advertisements which refer to cryptocurrencies and Non fungible tokens.

In my eyes, Google is doing this because they have realized there is much potential for earnings of they decide to lax those ad rules.
Also, since the market of NFTs has already decreased in a substantial way, it is a bit less likely some scammer will try to pull a big scheme off in order to defraud millions. Many of them have already moved to Artificial Intelligence (the newest buzzword).

Let us just wait and hope Google has some intention to provide some filters to this new policy, so scammers won't have it easier to pull the rug under us.

[xDeFixSolutionSx]

Quite an interesting timing, considering Google has recently allowed advertisements which refer to cryptocurrencies and Non fungible tokens.

In my eyes, Google is doing this because they have realized there is much potential for earnings of they decide to lax those ad rules.
Also, since the market of NFTs has already decreased in a substantial way, it is a bit less likely some scammer will try to pull a big scheme off in order to defraud millions. Many of them have already moved to Artificial Intelligence (the newest buzzword).

Let us just wait and hope Google has some intention to provide some filters to this new policy, so scammers won't have it easier to pull the rug under us.

By the way, Sony recently joined the run, the next bull run is a matter of time. 100%

[blockman]

By the way, Sony recently joined the run, the next bull run is a matter of time. 100%

Everyone is speculating and believing that it's going to be after the halving of Bitcoin.

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

While the craze for P2E and NFT games has been so great during the past bull run. If there will be involvement of bigger names and companies aside from Google allows this, then it is for sure that there will be a significant effect on these specific projects that have their own markets and the same goes for the bigger market. This could be one of the driving forces that will push it again to the positive angle of the market prior to the bull run.

[Blitzboy]

Google Play's latest policy change isn't a kindness; it's a scheme to profit on NFT and blockchain excitement. Are they modifying their policies because they love technology or to attract people? They're doing this to maximize profits. Remember that Google sets the rules: what's allowed and what's not. A cohesive body for distributed assets? So funny.

NFTs may become popular in mobile games. Google sets trends, so they probably will. Keep our eyes open. This is about making money for major tech companies, not enhancing user experience or blockchain adoption. Want to join? Be aware of the risks.

[xDeFixSolutionSx]

By the way, Sony recently joined the run, the next bull run is a matter of time. 100%

Everyone is speculating and believing that it's going to be after the halving of Bitcoin.

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

While the craze for P2E and NFT games has been so great during the past bull run. If there will be involvement of bigger names and companies aside from Google allows this, then it is for sure that there will be a significant effect on these specific projects that have their own markets and the same goes for the bigger market. This could be one of the driving forces that will push it again to the positive angle of the market prior to the bull run.

I hope so...

[JeffBrad12]

the people should know that when a big company is doing this stunt, they are simply seeking for additional profit, i could guess they are trying to maximize their profit and reach that yearly target by allowing NFT ads, unfortunately though NFT right now aren't a big thing anymore so I guess this decision is already too late to be made, then also considering the fact that this company is also trying to make additional profit off  their youtube by blocking the adblocker users, I think they are pretty desperate at this point.
but if there's ulterior motive like this company trying to make their own NFT we don't know for sure, but the obvious thing is that they are just trying to maximize their yearly revenue and thats it.

but it still makes me wonder why they are so indecisive as a company, back then they outright banning it because they deemed that NFT is just a fad.

[serjent05]

I think Google update its terms to accept NFT because they felt they were missing out on profit.  It is all about money that they decided to update their terms allowing NFT advertisement.  Way back in 2018, they banned cryptocurrency from advertising in their platform and updated it in 2021 by allowing centralized crypto exchanges to advertise on their platform then now the NFTs.  But I think it is too late for the Google Platform to accept NFT advertisement because NFT nowadays is not that popular but instead are being frown upon by some individual due to its exploits way back years ago.

[RussianEnglishTranslation]

Google Play has updated its store policy to allow for new ways to transact blockchain-based digital content within apps and games. The move comes as a response to the growing interest in non-fungible tokens (NFTs) and other tokenized digital assets, which offer unique and engaging experiences for users.

Updates to Cryptocurrencies and related products policy (August 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In September 2023, Google will update the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of blockchain- based games involving NFTs.
Beginning September 15, 2023, advertisers offering FT games that do not promote gambling-related content may advertise those products and services when they meet the following requirements and are certified by Google.

Promotion of blockchain-based games involving NFTs.

Examples: NFT games that allow players to purchase in-game items, like virtual apparel for a player's characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user's experience or aid users in advancing the game.

For NFT games, the following are not allowed:

* Promotion of games where players can wager or stake NFTs in exchange for the opportunity to win anything of real-world value (including other NFTs).
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens such as cryptocurrencies.

* Promotion of social casino games that reward NFT.

* Examples (non-exhaustive): Simulated casino gambling (for example, poker, slots or roulette) that offer the opportunity to win NFTs.
( Promotion of "real money gambling" destinations. This includes gambling-related advertisements that appear on your game's destination.

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

Friendly, OceanFriends!

Okay, can someone list crypto games that are on googleplay now?

[Husires]

It is clear that they do not have a problem with NFTs, but rather with gambling, so the policy included many provisions related to clarifying this publicly, but I see that NFTs were a wave and will turn into a natural event like ICOs. It is true that they will continue with us, but they will not be with the same hype that occurred in the past, so I hope we don't see annoying ads.

I am not an expert in such things, but I wonder if these games are famous and what are the most famous ones, or if they are part of games that already exist.

[danherbias07]

I hope so.

But I still want them to filter out everything. Some developers may try some shitty games or applications that could lead to users being scammed so if they want to upgrade the permission to this level might as well increase their security too. Because there are so many applications out there one could become a money-making app without any return on investment and this type of problem might ruin their reputation too. If not, then put a warning that it will not be up to them if something goes wrong.
An addition to their feature doesn't always mean a good thing, this will also mean more work for them as they enhance the protection of each user. Sure, it's nice to follow the trend but this will be about spending money so it could be messy if not done right.

[yazher]

I see lots of NFT game ads on Facebook right now and they may already loosen their rules regarding it next we will see some of it in YouTube ads as well after Google permits them to do so. They should know how to filter these ads because some of those blockchain ads are not even real and they are just stealing some information from others especially email addresses and some sort of info they can scrap for their scams. Also after they get permission, others will create some fake games that have no road maps just to confuse others and eventually lead to other legit NFT games closing because they lose huge numbers of users.

[Apocollapse]

Although I hate google because they're spyware, but I support this move because P2E games and NFT are completely scam.

If they keep listing P2E games, it will ruin Google Play's reputation too, so it's a win-win solution for both Google Play and the users. After all if those stupid people still want to play this scam games, they can check it by themselves.

[blockman]

Do you believe that this update from Google Play will drive the adoption of NFTs in mobile games?

While the craze for P2E and NFT games has been so great during the past bull run. If there will be involvement of bigger names and companies aside from Google allows this, then it is for sure that there will be a significant effect on these specific projects that have their own markets and the same goes for the bigger market. This could be one of the driving forces that will push it again to the positive angle of the market prior to the bull run.

I hope so...

Let's just hope so so that people that are still can't move on with these blockchain games, NFTs and P2E projects will have that hope. But let's all conclude that 99% of them have already died and with this Google Play policies and adoption, we will see within several months prior to Bitcoin halving if there's going to be significant effect.

I see lots of NFT game ads on Facebook right now and they may already loosen their rules regarding it next we will see some of it in YouTube ads as well after Google permits them to do so. They should know how to filter these ads because some of those blockchain ads are not even real and they are just stealing some information from others especially email addresses and some sort of info they can scrap for their scams. Also after they get permission, others will create some fake games that have no road maps just to confuse others and eventually lead to other legit NFT games closing because they lose huge numbers of users.

Facebook isn't that strict with ads and even with the news before of banning crypto ads, still I am seeing a lot of them so filtering them will depend on them and the same goes with YouTube. But the difference is that with YouTube, I don't see it that much anymore.

[Twentyonepaylots]

Although I hate google because they're spyware, but I support this move because P2E games and NFT are completely scam.

What do you mean google is a spyware? This is such a huge accusation for google, in fact you could win a million dollars if you prove that they are a spyware. I think you've been pretty fed up with the ads that you are having while gaming on phone, or getting random emails but that doesn't mean that they are spying on us, it only means that you didn't read all the terms and put a check on every boxes they provided without reading  I don't think they are spyware, they are just opportunist.

If they keep listing P2E games, it will ruin Google Play's reputation too, so it's a win-win solution for both Google Play and the users. After all if those stupid people still want to play this scam games, they can check it by themselves.

Big yes on this, but games on play store does not guarantee any security though they pass at google. Still the developers hold 99% of what's going to happen on that game, say P2E games and NFT, they might just pass google and scam people when it gets huge enough.