Blast io, the new Ethereum layer 2 network launched by the Blur team, managed to grow their TVL from zero to $230M within 48 hours - even without all tech components/features completed yet.
How did they manage to achieve this? A smart user acquisition strategy comprised of:
1/ pyramid marketing (points system, invitation code, ... - same as Friend Tech)
2/ airdrop as a user reward, based on points earned, which is in turn driven by asset staked, other users invited
3/ yield as a user reward, for users on their staked assets on chain (which comes from restaking these assets on other platforms like Lido, Sparks/MakerDAO, ...)
It must feel embarrassing for all the other 20 L2s who have collectively raised > $1B and have developed technologies for 2-3 years.
Personally I think the appearance of Blast is good, because it's a wake-up call to the Ethereum L2 market. It tells how actually users are acquired in crypto, whether it should or should not be the case.
