What story can you come up with before they even arrange this fight?
If I'm not mistaken, this is a rematch fight?
So they already have the storyline in this fight, and in the first fight, it didn't look good as it was ugly and ended in a mass brawl inside the ring. So for sure there will be a lot of trash talking here again, even during the fight.
I don't know why there is to be a rematch in the first place though, I mean having a brawl inside and even outside the arena after the fight is a disgrace. But we all know that this will generate more money as there is hype, but for boxing fans, I'm sure that they will not be interested in this kind of fight.