Google is preparing for Spot Bitcoin ETF

[electronicash]

This is no surprise to me at all, as the ETF application is getting close to being approved, so we are likely going to see more firms acknowledge and start supporting crypto in their own way; no one will ever want to miss out. ETF getting approved means a lot of great opportunities are going to come up for crypto, and adoption will also increase more than it has ever been.
 
Many people are not accepting any promotion that concerns crypto or don't want to get involved in it as a result of either not understanding it or because they are so afraid of what will come next, but with ETF, there is so much confidence for them, and they can sense some legality now in crypto and will no longer have that fear of doing what the government is against and they might be penalised.

and then more politicians are also going to switch sides and suddenly become BTC advocates.
with more projects advertising on Google, this is going to spread the adoption widely even the not-so-popular tokens will more than likely go to the moon. and we are going to see a lot of newbies entering this market enticed by the projects offering crazy APYs.

id like to believe also google is eyeing to accept BTC as payment for advertising. possible?

[Jegileman]

In anticipation of the approval of Bitcoin ETF, Google is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy is an indication that they are preparing for Spot Bitcoin ETF.

I will say this is a smart move from Google. They are always waiting for the opportunity to expand their business and invite more investors without having themselves booked for their actions by any government agency. These people are not against cryptocurrency from onset, they are just waiting for the perfect time to associate themself with it, which I feel the time is now and could also be as a result of the most anticipated bitcoin spot ETF approval soon.

[alankasman]

In anticipation of the approval of Bitcoin ETF, Google is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

They will quietly adjust their crypto advertising rules. Secretly means not wanting to make it public or act without other people knowing.
Why does Google have plans to quietly revise its crypto advertising guidelines? that's the question.
Maybe they didn't want to be left behind or they were mistaken about the rules prohibiting advertising that had been implemented by Google at that time, which was intended to anticipate advertising fraud.
After advertising is revised again, hopefully Google will no longer consider everything related to cryptocurrencies to be bad.

[famososMuertos]

You do not show a source that verifies these "settings" that you mention, Google does not prepare anything specific or reserves movements with certain news, bye the way, check search results, and in associated brands like YouTube scams are frequent with relevance of cryptocurrencies as the protagonist.

[adaseb]

They didn't announce the change of the terms though so it's just like they slipped those rules into the policy. They secretly did it. When they banned ICO advertising in 2017, they announced it like they had the purpose to destroy crypto.

Nonetheless, this is a good change of their policy but are the ICOs going to come back again to promote the newly launched projects? I would hope so. The second wave of the 2017 altcoin season must be coming and indeed this is really a great opportunity both both old and new projects in crypto.

What about Facebook?

This won’t apply to ICOs. It’s way too risky to ever allow those. Back in 2017 so many of those projects were complete scams, especially those which appeared in early 2018.

From what I understand this is only for the etf issuers pretty much. They will advertise why you should buy their etf instead of an competitors etf due to fees and ease of use, etc.

So it only applies to institutions and the like. Very strange that they didn’t wait for an approval first before making this change.

[pakhitheboss]

What about Facebook?

They allow cryptocurrency advertisement but the advertiser has to follow certain guidelines to run their advertisement across their platforms. You can find all the details on their transparency page, which I felt is complicated in many ways. The alternate option for an advertiser is to contact influencers and ask them to promote their product. That I think is easier than going through all the terms and conditions.

snip~~

It was expected, that would Google leave another big revenue stream for themselves that would be generated from those advertisements. We can expect more changes from them in the crypto domain in the future. I am surprised that the market has not reacted to this news, it is in red today. 

[EarnOnVictor]

Google is just running its business and trying to pack all the available money possible. Maybe this is coincidental as I do not see Google restraining or trying to restrict crypto-related products. After all, cryptocurrency is not illegal dealing in the world, and if they could be bold enough to allow unrestricted adverts relating to Forex, Gold, Stocks, Bonds, Crude, Natural gas and so on, I do not see a valid reason why they will be hiding under any shadow to advertise cryptocurrency or restrict the person that wants to advertise it through them.

But (though I don't know), in some countries where cryptocurrency is either totally or partially banned, Google might be careful of the traffic they are routing to those regions, which might be what you are seeing due to your country. If Google could be advertising fraudulent businesses, I do not see any right they have in holding back on crypto-related products. Regardless, no matter what, cryptocurrency will continue to win, even governments and regulators will continue to shift their stances in its favour. It's only a matter of time.

[Apocollapse]

Blackrock is bigger than Google, Google must accept what Blackrock have or Google will have a problem with Blackrock.

While on their ToS, advertising crypto-related products are not allowed on the platform, a lot of content creators in Facebook are actually advertising crypto-related services and products. Those guys have millions of followers and are not being reprimanded or apprehended with what they're doing. Honestly at this point, Facebook should reevaluate their stance with cryptocurrencies as other giants around them have shifted course and has become somewhat tame to it.

It just a gimmick, what about gambling promotion? it happens anywhere on all social medias that Mark's own. Shame to see a big companies who have a lot money and workers can't combat against everything that broke their rules.

What I know they're did something controversy in Instagram where they take down or censoring people who use Palestine's flag.

[Faisal2202]

From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy is an indication that they are preparing for Spot Bitcoin ETF.

This does not guarantee 100% that ETFs are going to be accepted so don't just raise your hopes anymore from the point there are now but yeah it is a good thing and a good indicator, you must be thinking why I said to not raise hopes, because it is not good to connect your hopes with the market, always connect your mind and knowledge. This will bring more profit for you.

And I don't see till now that Google ads don't promote crypto-related ads, instead, they give the highest CPC on crypto-related ads so how can you say they were very strict on crypto-related advertising? I even myself used Google Adsense ads which they promote crypto-related ads, but I do admit one thing that, they show very lesser crypto ads in compared to other ad agency competitors.

Anyway, it's a good development, and adopting BTC or other cryptocurrency is all we want, and this is happening, actually bull run is going to start and I think Google also wants to earn money from ads organizers who want to promote their projects.

[Negotiation]

In anticipation of the approval of Bitcoin ETF, Google is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy is an indication that they are preparing for Spot Bitcoin ETF.

Although Google usually prepares Google works very smartly so they will move forward by strictly controlling every step. Google may reject Bitcoin Spot ETF offers without a solid reason. ETF requests will be met in compliance with current law. He pointed to a growing number of strong bitcoin spot ETF offerings submitted by some of the largest financial institutions. The quality of these offerings is only an indication of the importance and ability of such companies to bring solid products to market.

[moneystery]

with the increasing adoption of bitcoin and the approaching approval of the bitcoin ETF by us authorities, platforms operating and regulated by the US will certainly adjust their regulations on matters relating to bitcoin. because there is no reason for them to reject things related to bitcoin when the US authorities say that bitcoin ETF are allowed.

but it seems that each platform like google, microsoft, or others has their own rules regarding bitcoin and things related to it. maybe they still consider that bitcoin is a speculative and volatile asset that could potentially make traders lose money and they don't want to be blamed as a platform that promotes bitcoin to users and gets into trouble later from this.

[taufik123]

It just a gimmick, what about gambling promotion? it happens anywhere on all social medias that Mark's own. Shame to see a big companies who have a lot money and workers can't combat against everything that broke their rules.

What I know they're did something controversy in Instagram where they take down or censoring people who use Palestine's flag.

Gambling promotions seem to be quite common on meta, especially on Instagram, which is very massive with ads that appear on the homepage.
Mark doesn't really filter that, but when it comes to crypto it seems to always have to be tightened up and shouldn't get away with it.

Yes, especially with the Palestinian flag being censored, but now it seems that it is no longer censored.
But remember that Meta also allows LGBT flags to be free to run on meta, even supported.

[mv1986]

In anticipation of the approval of Bitcoin ETF, Google is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy is an indication that they are preparing for Spot Bitcoin ETF.

What's more interesting about your observation is that it could be in anticipation of many things besides the approval of an ETF. I think a lot of corporations and institutions have now finally understood that Bitcoin will stay around and it will probably play an important role in many applications as we have only been scratching the surface of Bitcoin's potential for a long time. I like to mention what the US Space Force Major said about Bitcoin's role for national security in regards to decentralized data storage and security. If they understand Bitcoin's potential at least vaguely, I am sure that Google is onto it as well and I guess nobody would be surprised if they launch services of some type relating to Bitcoin anytime soon.

[AprilioMP]

✂️

I do not actually understand google and some of their advertisement policies against cryptocurrency. I remember that I have downloaded some scam apps from play store and got scammed. Why won't google scrutinize such projects and determine that they are scam if they be such strict.

My knowledge is still limited and I feel that your thoughts are right, they should revise how to actively handle fraudulent applications so that users don't experience losses while using the Play Store.

Google knows it's time to readjust because bitcoin is no longer a new player in the industry. Perhaps, they were waiting for adoption and ETF is the perfect signal of mass adoption they have been waiting for.

I can imagine how great they are at playing business strategies in taking advantage of every available opportunity.

Ahead of the Bitcoin halving, sources say they are making silent revisions. I paused for a moment and tried to dig out some news about Google banning advertising of all cryptocurrencies. It turns out that Google has banned crypto advertising several times, such as in 2018 and the moment is almost similar to the current situation when Bitcoin strengthened to reach its highest price.

[DeathAngel]

Hopefully it’s a sign that it is very likely that the SEC will soon approve Spot ETF’s. We’ve been waiting years for them to become a reality. It will bring in so much capital, the price of Bitcoin will soar over the next 10 years. Those of us who have been holding for many years deserve it. Google won’t want to harm themselves by continuing to ignore Bitcoin so this is a good move by them.

[Dave1]

In anticipation of the approval of Bitcoin ETF, Google is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy is an indication that they are preparing for Spot Bitcoin ETF.

Although this is a good indication, I think Google has been adjusting as far as crypto goes, if I'm not mistaken, since 2018 or prior to the pandemic, they have making some adjustments already like in advertising.

However, the platform we could say is still full of scammers and fraud as this criminals can still hide and there are still gullible newbies falling for this kind of trick since they've seen it in Youtube. So maybe we can take this so called adjustment in their guidelines for crypto-related projects, but still the bigger picture is that they have to be strict as well with contents that relates to fraud.

[lombok]

I haven't found any direct google links or statements regarding this. I'm sure Google's attitude is still the same as before. There may be little progress in searches related to crypto, bitcoin or bitcoin etf in google searches considering the recent rise in Bitcoin prices. The increase in the percentage of searches on Google is very natural because we are entering the fomo and Bitcoin bullish phase.

And what is surprising to me, every time Google enters a bullish phase, through several news rumors, they say they support bitcoin and crypto ads, but when the bearish period starts, they will announce that they are banning crypto and bitcoin. is this a sign?

[icalical]

I never think that Google is opposed to Bitcoin, they just have big responsibilities toward their massive and extremely diverse users, they can't just carelessly let crypto place ads while there are some people that are not really educated about crypto and investment, and these people is more vulnerable to fraud. More than that Google has maintain their closer relationship with many governments around the world, when the Bitcoin regulation is getting Better, Google will finally let Crypto and Bitcoin on their platform.

[NotATether]

In anticipation of the approval of Bitcoin ETF, Google is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

Allowing ETF advertising is the right decision, but my god, Google are very inconsistent when it comes to advertising.

They ban ICOs and other coin advertisements, which is good, but they don't ban scams in cryptocurrency, or basically anything else that tells them to send them some bitcoin to get it doubled or anything like that.

I never think that Google is opposed to Bitcoin, they just have big responsibilities toward their massive and extremely diverse users

They have big responsibilities towards their massive shareholders to make profits.

[SeriouslyGiveaway]

We've been witnessing everyone turning their attention to Bitcoin ETF since the middle of the year, and I believe it will soon be approved; that's inevitable. Therefore, organizations as well as major platforms are racing to catch up with this trend. In just a few weeks, there will be an official decision from the SEC, and everyone is eager to get ahead, ensuring they are prepared when the ETF is approved.

Google, being a major platform, naturally cannot stand aside from this game. I believe that when the ETF is approved, major platforms like Google will massively promote and popularize Bitcoin and this market. We will witness a strong wave of participation from new entrants, potentially the largest we've seen so far.