Quite interesting partnership for the German market tbh. Bitpanda, as Austrian company, has a great reputation.
On the bitpanda website you can see that they have updated their header and added Bayern fc logo to it.
This is good because there will be great mutually beneficial support, firstly the value will definitely increase and of course this partnership can also help Bayern Munich develop with increased financial flows.
Moreover, Bayern Munich itself is taking part in big competition like the UCL and they are also very strong team in Germany, this will create hype which might have positive influence on both parties.
Bitpanda itself can also develop further in Germany because there is proud team which is one of the largest teams that has cooperative ties or partnerships.
Bitpanda is also one of the big platforms in the cryptocurrency market, apart from having trust and good reputation, Bitpanda also has various decent security measures so as to provide security for all users.
This is really good news for Bayern Munich development as one of the best football team in Europe.