Marketing, that's all I think. 99% of memecoins are useless, but people are buying them for some reason.
Can you list the 1% exception you made then 😏 so the rest of the community can bag them?
Joking aside, yes I agree with you that what fuels projects and gives them unexpected push is hype. Hype comes from marketing. Besides, we've to factor in the place of backers of such projects. I've come to discover that any project with big VCs backing them easily do well because the financiers won't want their investments go down the drain. Take for instance, any project with backing from BinanceLab will easily get the attraction of the crypto community and that helps push demand for it.
I think traders don't see the real case of utility tokens as long as they see an opportunity then they will buy it, that's why one day there are tokens that rise very high then fall the next day.
Traders are different from investors. What causes cryptos to dump isn't the action of traders but investors. Whichever way a project goes, whether up or down, is immaterial to traders. They only need to position for the trend and profit from it. For investors, the trend must be upward for them to profit from it. Both are different.