GambleAware wants Sports Gambling Promotion and Sponsorship moderated or...

[serjent05]

According to the this article: GambleAware: Concerns grow over gambling advertising in football, a survey conducted found that 73% of football fans thinks that there are so much gambling advertisement and sponsorship in sports while 66% of then wanted the sponsorship to be banned.

Read the whole story here:
GambleAware: Concerns grow over gambling advertising in football



I do not know how this survey came into the statistics that 73% of the football fans thinks that gambling promotion is excessive and that 66% of them is into banning the sponsorship when the survey just picked a couple of respondents probably not even reaching 1% of the fans.

The survey statistics link has not been provided to back up the claim of the statistics.  I don't know if gamblingaware is just making up the numbers to support their request of moderating the sports gambling promotion and sponsorship.

For me, whether there is an advertisement or not, if a person wants to gamble and bet on sports, they will engage in sports betting even without these promotions and sponsorship.  If someone wanted to moderate or restrict fans from betting in sports, they should address the platform that accepts those bets first.  Removing or minimizing gambling sports advertisements and sponsorship may take away huge fundings for the sports industry especially those teams that are supported by different gambling platforms.

Others may have a different view on this so I wanted to hear your opinion.

[Potato Chips]

The article was talking about ads in media so that has to include social media, no? if so, I'm not surprised people feel they are seeing more gambling ads because that's just how personalized ads work in social media -- they will plaster your feed ads which are more likely to get your engagement based on the information they track about you.

I would say banning gambling marketing on sports events is a miss when you have a big peddler machine known as social media lol.

TBH, in my country, some gambling ads have become misleading + our youngsters are very much exposed to these through social media. I'm all for regulating gambling ads as long as they're able to hit a nice middle ground to things. This one from gambleaware is a miss for me, sadly. Health risk awareness is OK though.

[PX-Z]

With online platforms such as social media where its easy to promote gambling it is really obvious that gambling ads grows significantly in the past years.

Although, most ads i see are online and actually zero in offline like tarps, billboard, etc. but knowing that most people have smartphones, it is easy to say that most target markets ads can be seen online. With ad platforms that promotes games and gambling are in one category (based on my experience as advertiser in fb) then most people who have interest in games see these type of ads too which can be annoying.

[uneng]

I don't doubt the veracity of the survey's results shared above, because it's understandable the public gets annoyed with so many gambling ads and sponsorship during the sports matches. Here in my country the championships, clubs and streamings are heavily sponsored by gambling houses. If you watch a soccer match on the television, you will see lots of gambling ads from different betting houses before, during and after the match. Even gamblers get bothered by these intrusive ads.

If there weren't so many of them, I think the results of the survey would be different and people would feel more receptive to gambling ads at the sports scene. Excessive propaganda brings negative consequences for the service or product being promoted, I believe.

[Darker45]

To be fair, this isn't the first time that this was taken into consideration by governments especially in Europe. I think there were already discussions here as regards this concern. This used to be a hot topic.

If I'm not mistaken, the Netherlands has already implemented one. The UK has done the same. Although they may have differences in their implementations. But Premier League clubs, for example, have already agreed to remove gambling ads at least from their front jersey in future seasons.

I don't know how GambleAware did their study on this but the same must have been seriously looked into by certain governments and they found out that indeed this poses a certain danger to the public.

[Richbased]

Gambling Ards, sponsorship and promotion have been on the increase more in social media platforms and it's becoming so annoying even in some apps when you download them from play store. Gambling is a game of choice as any body can chose either to gamble or not but making these sponsorship and promotion Ards become very obvious in the internet is very bad as it is a form of exposing a lot of persons to gambling activities especially about some gambling offers that some gambling apps do advertised to the public. Gambling isn't bad but the incessant adverts on social media is alarming.

[Jating]

I think it's pretty obvious that the proliferation of gambling in the last 4 years in really huge. I mean during the pandemic, almost everyone is on the lockdown and for some reasons, we might be playing online gambling. But now that the ban has been lifted and we are back to norm, the experience that this gambling platform could be very successful for them. And so they want to continue the revenues that they wanted and so they up the tempo by increasing their gambling promotions.

It can really harm the society with too much gambling, but it really depends on the individual itself on how they are going to tackle gambling. There could be that really fall for it and become gambling addicts, ruin their lives and that is the bad effect of this ad as they are somewhat entice to play and play even more.

[serjent05]

I don't doubt the veracity of the survey's results shared above, because it's understandable the public gets annoyed with so many gambling ads and sponsorship during the sports matches. Here in my country the championships, clubs and streamings are heavily sponsored by gambling houses. If you watch a soccer match on the television, you will see lots of gambling ads from different betting houses before, during and after the match. Even gamblers get bothered by these intrusive ads.

Ads in an online site are only intrusive when an account is not premium, besides during the match, ads are shown when there is a break or on the part of the screen that is not hindering the view of watchers.  In a physical place where the event is happening, banners and ads are put in a place that does not intervene in the game.   The only thing I think that the ads are intrusive is on the unofficial telecast/televise of the event where the host is dependent on the ads as a source of income. As a fan,, would they really mind these advertisements and banners?  I bet no, one will only mind it if they are into a group of anti-gambling activities.

If there weren't so many of them, I think the results of the survey would be different and people would feel more receptive to gambling ads at the sports scene. Excessive propaganda brings negative consequences for the service or product being promoted, I believe.

I do not think how would an advertisement be excessive propaganda, besides as I stated, I do not think that the survey covers all the football fans, instead it can be set up where the respondents are selected and are not really into gambling.  So in my opinion, the survey does not represent the whole of the football fans.

It can really harm the society with too much gambling, but it really depends on the individual itself on how they are going to tackle gambling. There could be that really fall for it and become gambling addicts, ruin their lives and that is the bad effect of this ad as they are somewhat entice to play and play even more.

If there are too much gambling advertisement, the government can implement a counter advertisement like proliferating gambling responsibly reminders to people and state the negative effect of too much gambling.  It can be implemented and put together on the gambling ads.  After all the government has to say on what kind of ads will be approved. 

In some extent I am agreeing with the moderation of gambling ads but I do not think sponsorship should be moderated too because the team needs funding to improve the performance of their players and the sponsorship is one of the sources of fund of the team.  Sponsorship is one key factor that improves the performance of the teams and players ( funds for the team training. compensation and many more which gives boost to the player improved performance) thus giving more entertainment to the sports industry.

[Findingnemo]

The survey statistics link has not been provided to back up the claim of the statistics.  I don't know if gamblingaware is just making up the numbers to support their request of moderating the sports gambling promotion and sponsorship.

Let's assume the numbers are real, but who likes seeing an advertisement? So the obvious answer from anyone will be I don't like them, just ban them, blah blah...  And what fans think is irrelevant to an extreme unless they choose to boycott the club because it promoted gambling banners then it will affect the revenue of the club.

Promotion and sponsorship is just win win for brand and the party but the targeted audience are the people who can decide whether they just want to consume everything that their favorite team is showing or be sensible and make your own decision.

[Zlantann]

Others may have a different view on this so I wanted to hear your opinion.

The reason why some sports leagues or competitions are not lucrative is because of sponsorship deals they have with some gambling service providers. Without these casinos, most leagues will be unattractive because many clubs will not be able to attract the best players. I will have to accept the fact that gambling advertisements have increased over the years that it will be impossible to surf the internet for a few minutes without seeing one or walking a small distance without locating a physical casino. The only reason why people will support the reduction of gambling advertising is the claim that it fuels gambling addiction and underage gambling.

I don't think banning or limiting gambling advertisements will be the best solution to tackle some problems gamblers face. Rather these adverts should be controlled so that they will not be viewed by underaged gamblers. There should also be an increase in awareness programs on how to gamble responsibly and also knowledge on how to block these gambling adverts from displaying the devices of people who think these adverts are going out of hand.

[alani123]

In a capitalist economy fans of a club can't decide who sponsors the club they like to watch the games of.

The power dynamic here is that fans are the product instead of the decision makers. Although fans are a major and sustained income source clubs can rely on, they are only a fraction compared to also streaming rights and sponsorships. So they don't make the decisions.

If you want any sponsor to be banned based on fan decisions there either need to be massive boycotts or also the fans to have major stock ownership in the club, which is kinda unlikely as clubs are usually owned by billionaires. Anyway, good initiative maybe but it's not happening.

[Gozie51]

I wouldn't know how this survey was really gotten actually but I hope those on the survey list understood that without promotion, they might not be above to enjoy football matches from whatever nook and cranny that they are from. Live streaming is part of promotion and they are in their homes watching live matches without stepping outside. The fun fair in football is as a result of the promotion.

Promotion is a big football business that also creates huge market to the clubs, country, organisations and individuals within the domain of the game. The benefits of promotion far outweighs the cost of promotion of football matches both locally or internationally, country or club, all benefit from football promotion and there are no loses to organizers. Rather, bettors can loses while very few wins.

[Sunderland]

This has actually been frequently proposed by several parties since the beginning of 2000, but FIFA does not seem to care about it.
In 1986 FIFA banned all advertising related to the tobacco industry, and since then many sponsors have come from the gambling industry.
If a ban on sponsorship from the gambling industry is approved, it will not have a major impact on rich clubs, but it will bring financial problems to small clubs around the world.
In this internet era, they should be worried about social media/influencers/streamers, because they are the ones who actively invite people to gamble.

[acroman08]

I do not know how this survey came into the statistics that 73% of the football fans think that gambling promotion is excessive and that 66% of them is into banning the sponsorship when the survey just picked a couple of respondents probably not even reaching 1% of the fans.

regarding this part, I did a quick search and found the breakdown of the survey they made here's the link https://thefsa.org.uk/news/national-supporters-survey-2023-more-stats/

anyway, if you look at the link it says that they have almost 10k football supporters who took the survey. The survey was broad and they asked about different things. anyway, if you scroll down further on that page you see "others" and you'll find there where they mentioned that 73% of the people who took the survey think there are too many sports gambling promotions. also, yeah, knowing that football fans are in the billions the people who took the survey they did didn't even reach 1% of the overall football fans in the world

[redsun114]

With online platforms such as social media where its easy to promote gambling it is really obvious that gambling ads grows significantly in the past years.

Although, most ads i see are online and actually zero in offline like tarps, billboard, etc. but knowing that most people have smartphones, it is easy to say that most target markets ads can be seen online. With ad platforms that promotes games and gambling are in one category (based on my experience as advertiser in fb) then most people who have interest in games see these type of ads too which can be annoying.

I know before, that social medias are so allergic with gambling ads or even other explicit content like sexy stuffs in their platforms but lately they start accepting them. I guess they finally can't resist the temptation of earning extra income (huge income) because those explicit contents are also on the lose.

I guess that is due to the cheap devices that has the ability to access them and lots of people have their hands on it. There are specific places for offline gambling and maybe that is far from your area, for you to not notice them but online gambling are everywhere. They are scattered in the web as long as one has access to web or the online world.

[AmoreJaz]

I do not know how this survey came into the statistics that 73% of the football fans think that gambling promotion is excessive and that 66% of them is into banning the sponsorship when the survey just picked a couple of respondents probably not even reaching 1% of the fans.

regarding this part, I did a quick search and found the breakdown of the survey they made here's the link https://thefsa.org.uk/news/national-supporters-survey-2023-more-stats/

anyway, if you look at the link it says that they have almost 10k football supporters who took the survey. The survey was broad and they asked about different things. anyway, if you scroll down further on that page you see "others" and you'll find there where they mentioned that 73% of the people who took the survey think there are too many sports gambling promotions. also, yeah, knowing that football fans are in the billions the people who took the survey they did didn't even reach 1% of the overall football fans in the world

That is usually the dilemma of surveys. You can't exactly tell if the survey is fairly represented for example by football fans/supporters. As the number is quite small, I believe you can't confidently say that is true for the whole population of football supporters. The survey can deduce certain conclusions but if an organization needs to come up with an important decision, they need more data as much as possible. Check how diverse the population is (age, status, education, profession, earning income among others), when it comes to those participants. As most surveys won't disclose their criteria, we are just left to conclude from the information what they have given to the public.

[bitterguy28]

According to the this article: GambleAware: Concerns grow over gambling advertising in football, a survey conducted found that 73% of football fans thinks that there are so much gambling advertisement and sponsorship in sports while 66% of then wanted the sponsorship to be banned.

Read the whole story here:
GambleAware: Concerns grow over gambling advertising in football

Because its annoying when you are watching sports and commercial and advertising is too  much more than the momentum of each games ,sometimes we need to change channel for a while since there are so much of this ads coming and popping up.

So I am supporting this call to lessen if not to be banned those ads and that is a fair action from the concerning party .