On the heels of the biggest abuse of customer trust in cryptocurrency history -- Mt. Gox, and the growing list of smaller abusers:
https://bitcointalk.org/index.php?topic=83794.0http://www.youtube.com/watch?v=oQTM8NkbIVw&t=24m30scryptocurrency investors, and speculators want and need more accountability, responsibility, and transparency from their service providers.
Here is a short list of things we feel should be incorporated into new exchanges:
1) If you claim to have 5 employees/partners, support that with photos and info on each (About Us page), this is an old current standard, the new current standard would be to have an affidavit sworn or affirmed to by each indicating that they ... [are not a bad guy, or is a reformed bad guy, ...], pdf all of the already public info like license, etc so that the community could better know you
2) Insurance on the company, the insurance could be in different forms: general liability, officer E/O, employee bonding, etc whatever you deem to be fitting
3) Community certification, start a poll thread (if not done already) that asks the community to rate you, provide the star rating on your site
4) Used the blockchain to prove assets, solvency, a signed transaction, on a regular basis. ie: 50Kbtc represents daily avg ' cryptomargin', 5000K btc represents 50% of assets on hand ' cryptomargin'
5) Provide for outside security audits quarterly, and whole system audits (financial, security, customer service, policy, procedures) annually
6) Give customers the option to have signed transactions, sometimes signed transactions make life easier
With the above you can make tremendous claims and have a tremendous amount of supporting evidence to go with it. That level of accountability, transparency, security, and communications is worthy of community regard, and market share.
It's time for service providers to make the promises, warrants, guarantees, and assurances and to proudly stand behind, those who do will LEAD the industry with higher quality standards -- I'll sign up in a heart beat.