This is a good start, but let's try to write down exactly what they should look for when they do this research. In other words, "watch out for projects that do XYZ because THIS bad thing can happen to you".
Okay here goes:
For beginners and fellow crypto enthusiasts...
Investing in altcoins and meme coins isn't a stroll in the park or a simpler and easier version of Bitcoin... it has its own research, its own standards and key aspects.
Firstly its the hype - Now for example when Pepe Unchained was introduced it was already popular and was enjoying good leverage because of its Pepe the Frog meme so a coin with such an active community tends to be buzzing on online platforms such as Twitter, Discord... etc and can easily give you an insight on its proposed success.
Secondly is the purpose or rather what it focuses on - like if you are into gaming then look for coins that serve the purpose such as Meme Games (as the name suggests) will be an exciting one for you whereas if you are only looking for some fun and entertainment then there are other coins to research...(heck there are even coins that bring pet lovers and dog lovers together like Playdoge
![Lips sealed](https://bitcointalk.org/Smileys/default/lipsrsealed.gif)
) point being that unique and interesting features of a coin add value to its status.
Next is the Team chk - a team's prior experience and past projects can also provide some reliability that hopefully they won't be a scam.
Hope its clear so far....
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
Lastly its the risk factor - only invest the amount that you can afford to lose... YES!! making profits is never guaranteed... and no matter how good a coin may sound or how well you may have researched... there might be a downturn.
Another point i can add is the trend or rather the timing- Heard of presales??? well, presales are a good time to buy but again don't go overboard. Right now i know of a coin - Mega Dice Token that is in its presale phase... getting into it can be advantageous.
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Better?