You've done google search and still got no details, isn't that enough sign for a red flag about the high possibility of it being a scam?
If @Charles-Tim is correct about the registration time of the site (which I don't doubt) then my friend dig no further about it and tell your friend to make use of the services of any old existing sites with sound reputation.
I never understood why people go with unknown trading platforms, when you have dozens, if not hundreds of other legitimate ones? both DEXes and CEXes.
I have a friend in the UK that called me one day about something like this. Although, the account was funded and he was requested to deposit an amount of money to be able to withdraw the whole coins. I told him it was a scam. The reason that I have noticed about it is high yield return or something related to profit.
This is ridiculous, how would anyone go on to deposit funds into an account he didn't create himself or has no possession of login details but just that he's told he could withdraw some attractive funds already in the account. Like is this greed or ignorance?