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October 30, 2025, 11:19:51 AM |
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GambleAware calls for stricter rules on online gambling ads
GambleAware has urged the government to reform outdated regulations on online gambling and marketing content. The charity warned that children and young people are increasingly exposed to gambling promotions online. It says this exposure normalizes gambling and presents it as risk-free.
The organization highlighted that gambling is an age-restricted activity, yet minors still see related ads across digital platforms. Such exposure, according to GambleAware, raises the risk of developing gambling-related harm early. The group emphasized that current safeguards are not keeping pace with modern online behavior.
To address this, GambleAware proposed stricter measures, including mandatory health warnings on all gambling promotions. It also called for greater accountability from online platforms. These changes aim to reduce children’s exposure and protect vulnerable audiences.
The charity’s latest study found that around 85,000 children in Britain were harmed by gambling in 2024. This figure has doubled since 2023, underscoring the urgency of reform. GambleAware’s leadership insists that immediate action is needed to modernize digital gambling regulations.
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