This seems new…

[Hewlet]

3% is pretty small as your saving but crypto is risky we do not know what will happen on the next few months or years.

if you are investing the 3% into bitcoin, then the risk is to a very large extent negligible, it is only super risky if the amount you are investing is going into a altcoin that might feasle away because of their lack of long term potential. even without the banks making this sort of suggestion, most investor are already allocating far greater amount in bitcoin which hopefully is going to yield a good amount of returns in the long run. the issue with the bank is that whatever modalities they might have put in place for this course is going to be checked and regulated by the government which might not be what most investors will want to deal with.

bitcoin is decentralized and as such, investors should be allowed to decide how they want to allocate funds in their portfolio, 3% for most investors might eve look like under utilization of their investment allocation.

[avp2306]

Banks advising us to invest in Bitcoin? Well, it's clearly not for everyone because, according to this, the advice is intended only for the wealthy, and not all of us are wealthy.

As mentioned in the article, we should allocate around 3% to 7% of our portfolio to Bitcoin.
Does this mean banks are finally becoming pro-Bitcoin?

https://www.reuters.com/business/finance/spanish-bank-bbva-tells-wealthy-clients-invest-bitcoin-2025-06-17/

LONDON, June 17 (Reuters) - Spanish lender BBVA (BBVA.MC), opens new tab is advising wealthy clients to invest up to 7% of their portfolio into cryptocurrencies, an executive said on Tuesday, in the latest sign some banks are warming to a sector long avoided by mainstream finance because of its risks.
BBVA's private bank advises clients to invest 3% to 7% of their portfolio in cryptocurrencies depending on their risk appetite, Philippe Meyer, head of digital & blockchain solutions at BBVA Switzerland, told the DigiAssets conference in London.

"With private customers, since September last year, we started advising on bitcoin," Meyer said. "The riskier profile, we allow up to 7% of (portfolios in) crypto."

That situation means that being skeptical of banking institutions is now slowly ending. They became adaptive on Bitcoin now which is good and maybe they already see some good opportunities to dive in on the scene especially that Bitcoin became a massive asset which been invested by institutions.

I will not get surprise if in future banks would allow Bitcoin to be stored on their institution that's why people need to prepare on this changes and maybe they would start to feel that government would implement taxes on their income on Bitcoin or maybe they include the whole cryptocurrencies to.

[freedomgo]

Banks used to hate Bitcoin mainly because of its association with illegal transactions and money laundering. So what changed their stance?

This actually proves that Bitcoin has real value. For a bank to recommend it to their clients, despite not owning or controlling the system, shows there's no bias, they’re not promoting something they benefit directly from. That makes it feel more genuine. I like seeing news like this.

But the real question is: will clients actually be interested in investing?

Even if only a few take the advice, it might still help stabilize the market. And that’s exactly what we need if we want to see real, long-term progress.

[Doan9269]

Banks advising us to invest in Bitcoin? Well, it's clearly not for everyone because, according to this, the advice is intended only for the wealthy, and not all of us are wealthy.

As mentioned in the article, we should allocate around 3% to 7% of our portfolio to Bitcoin.
Does this mean banks are finally becoming pro-Bitcoin?

Take their advice but don't invest through them, choose for what is good and leave the rest, you can go by your own decision in this manners.

1. Invest more than 3-7% of your investments portfolio in bitcoin, because if truly they have seen bitcoin to be a profitable investment asset, then it's something worth given over 50% of our assets in it.

2. Let's not be deceived in such a way that the government take over to control our finances using the banks, because these financial institutions are not the best advisory for us regarding bitcoin investment or portfolio, we can choose to go by forum like this or GitHub in learning how to go about it more better.

3. Lastly, this is more of having our portfolio under a centralized institution than holding it in your own wallet, so I don't think there's privacy having our portfolio in bitcoin handled by the banks, when we can manage it our own self using a non custodial wallet.

[gunhell16]

In some angle this seems like good news, because a bank that is already welcoming bitcoin is a good sign I guess. What doesn't seem okay is that it only seems to be applicable to rich people.
What about the other middle class or even in a lowest class level who are trying to save bitcoin?

So the previous one is that banks are discriminating against their clients, they should have done it all, as long as at least one has the capability to buy bitcoin, it's still possible, right?

[Liliana1304]

The way I see it, they want just the rich clients to invest in Bitcoin to further increas their profitability rate. It's easy for these richer clients to buy any idea that would make them more money and if your client is happy, it's like a boomerang.

I believe that the banks are supposed to leave the choice of who to invest in the hands of the clients, whether the rich, the middle class or poor ones because all these sets have their role they play in the bank.
No one would want to be left behind and it's not like these financial institutions are becoming pro Bitcoin, they are just seeing it as an avenue to not only make more profit, but also retain their customers.

[john_egbert]

In some angle this seems like good news, because a bank that is already welcoming bitcoin is a good sign I guess. What doesn't seem okay is that it only seems to be applicable to rich people.
What about the other middle class or even in a lowest class level who are trying to save bitcoin?

So the previous one is that banks are discriminating against their clients, they should have done it all, as long as at least one has the capability to buy bitcoin, it's still possible, right?

Bigger bags => bigger results for the banks.

So that's why they target - these - people

[HONDACD125]

There has to be some benefit or motive behind this because they wouldn't care where their customers are investing and whether their customers should back profit or not because their job is only to keep their money and use it for personal gains that they get by providing loans and whatnot with the money they get from their customers. This makes me think that they must be proposing that because they see some benefit in it for them, I'm just not sure what it could be, but I have a couple of things in my mind.

Maybe, they are doing this so that their customers agree, and they offer to do that on behalf of the customers, and then charge them a fee on the conversion, etc. The wealthy won't be bothered because they have a lot of money, but the bank will at least get something out of the deal, even if it's 1% of the total amount being invested because they will do it for all the wealthy customers, and that can make them a good amount of money.

Another thing that I'm thinking is that maybe they are doing this to gain public attention, to make people think that "this bank is Bitcoin and cryptocurrency friendly, so maybe we should switch to it.".

[Lida93]

They are now waking up to bitcoin records high, like it wasn't nothing close to what they were expecting when they were initially discouraging their clients from putting their money into crypto.

How am I not sure that the said private bank has already been investing behind the curtain and haven seen the results decided to pull in their rich customers onto the moving train.

While many private banks execute client requests to buy cryptocurrencies, it is relatively unusual for them to advise them to actively buy them.

This just what am not okay with in the article. Why not the clients having to hold their bitcoin in their own personal custodian wallet's. This is similar to people having their bitcoins held in CEX.

[Reatim]

The way I see it, they want just the rich clients to invest in Bitcoin to further increas their profitability rate. It's easy for these richer clients to buy any idea that would make them more money and if your client is happy, it's like a boomerang.

they are aware that bitcoin is the trend to jump on to right now and whether they get involved or not their clients would be looking at bitcoin anyway

so if they just accept bitcoin, they will make more money since them accepting and promoting bitcoin will attract a lot of customers as opposed to them sticking to their traditional ways

[osasshem]

Such is a welcomed development, so long as it is coming from banks and those who has been fighting against the public use. One thing they should also remember, it is something that everyone is free to take part into, not only for the rich. The crypto community has no discrimination in any form, so they shouldn't bring up this good news in a discriminating manner.

[irhact]

I believe some banks has got investments in Bitcoin because if they don't, they will not be advising their customers to do such, the obvious thing is they have probably observed carefully investments in Bitcoin and has considered the ROI and have to to the conclusion that it's a good investment and are now advising their customers to do such, they will not want to give their customers advise that will turn out bad and in the long run have an effect on their reputation such that they may even loose these customers so this is something they must have tried.  Bitcoin investment is a very profitable and trusted one , one which most persons know even without been advised by the bank because the obvious results and returns people have made form it is one which most persons have seen and are aware of so others need not to be advised by the bank before venturing into such an investment.

[Outhue]

Banks advising us to invest in Bitcoin? Well, it's clearly not for everyone because, according to this, the advice is intended only for the wealthy, and not all of us are wealthy.

As mentioned in the article, we should allocate around 3% to 7% of our portfolio to Bitcoin.
Does this mean banks are finally becoming pro-Bitcoin?

https://www.reuters.com/business/finance/spanish-bank-bbva-tells-wealthy-clients-invest-bitcoin-2025-06-17/

LONDON, June 17 (Reuters) - Spanish lender BBVA (BBVA.MC), opens new tab is advising wealthy clients to invest up to 7% of their portfolio into cryptocurrencies, an executive said on Tuesday, in the latest sign some banks are warming to a sector long avoided by mainstream finance because of its risks.
BBVA's private bank advises clients to invest 3% to 7% of their portfolio in cryptocurrencies depending on their risk appetite, Philippe Meyer, head of digital & blockchain solutions at BBVA Switzerland, told the DigiAssets conference in London.

"With private customers, since September last year, we started advising on bitcoin," Meyer said. "The riskier profile, we allow up to 7% of (portfolios in) crypto."

I hope this is all? Because if banks start giving investment advices there is something they want to gain out of it, hope this is not one of those banks that want to help their customers to do the buying of Bitcoin? For them it's always business.

I doubt they plan to just waste effort on advicing people for free, in today's world almost everyone knows how to purchase some Bitcoin so why telling us now? Like always I guess this is business.

If my bank try to make buying Bitcoin possible through then I won't patronise them because it's centralised, banks can backbite you, remember that people works in the bank and they know your home addresses, banks have all the information needed to find you.

[knowngunman]

That is not good advice for those who are unfamiliar with cryptocurrency and the risks involved.

Why not banks start educating people instead about crypto it might be a good start than advicing them to invest?

3% is pretty small as your saving but crypto is risky we do not know what will happen on the next few months or years.

Your thought is as good as mine. Some wealthy people are not that financial literate and would be desperate to make any investment they're being advised. Educating people about an investment before they actually invest is very paramount especially if it has to do with crypto since it's a volatile asset.

By the way, who'll be managing the investment? I hope the Bank will not convince the clients to entrust their crypto assets with them the same way they entrust them with their money because that would definitely not end well.

[betswift]

Such is a welcomed development, so long as it is coming from banks and those who has been fighting against the public use. One thing they should also remember, it is something that everyone is free to take part into, not only for the rich. The crypto community has no discrimination in any form, so they shouldn't bring up this good news in a discriminating manner.

Banks started to take notice, and pros outweigh the cons for them, at least for some.

More to come, and I hope more to come for those not as flashy with their bags

[bounceback]

I don't know if I should laugh.
as popular saying goes "Better late than never". This is a good example in this case. It's true that they were too late to realize the importance of investing in Bitcoin and began advising their clients, but that's better than never noticing.

I see the wealthy as the least invested in Bitcoin and cryptocurrencies. I don't know why. Is it because they fear these assets are unsafe or because they are too rich and uninterested in finding new sources of increased profits?

In the end, bitcoin is the only solution to avoid inflation rates on our finances so that sooner or later everyone will turn to bitcoin.
It is true that many rich people that we see are on average more interested in investing in real estate than investing in bitcoin even though basically the returns offered by bitcoin are much higher than the returns from real estate investments, maybe it could be because they think that it will be very risky to invest in bitcoin, so they don't dare to invest in bitcoin.

[fikrett]

I don't know if I should laugh.
as popular saying goes "Better late than never". This is a good example in this case. It's true that they were too late to realize the importance of investing in Bitcoin and began advising their clients, but that's better than never noticing.

I see the wealthy as the least invested in Bitcoin and cryptocurrencies. I don't know why. Is it because they fear these assets are unsafe or because they are too rich and uninterested in finding new sources of increased profits?

In the end, bitcoin is the only solution to avoid inflation rates on our finances so that sooner or later everyone will turn to bitcoin.
It is true that many rich people that we see are on average more interested in investing in real estate than investing in bitcoin even though basically the returns offered by bitcoin are much higher than the returns from real estate investments, maybe it could be because they think that it will be very risky to invest in bitcoin, so they don't dare to invest in bitcoin.

They are much more harder to get to because they think everything else is a risk - rightfully, so, but still, they all start to hear that - Bitcoin - buzz, and some of them will dig deeper and understand it better.

[Pablo-wood]

LONDON, June 17 (Reuters) - Spanish lender BBVA (BBVA.MC), opens new tab is advising wealthy clients to invest up to 7% of their portfolio into cryptocurrencies, an executive said on Tuesday, in the latest sign some banks are warming to a sector long avoided by mainstream finance because of its risks.
BBVA's private bank advises clients to invest 3% to 7% of their portfolio in cryptocurrencies depending on their risk appetite, Philippe Meyer, head of digital & blockchain solutions at BBVA Switzerland, told the DigiAssets conference in London.

"With private customers, since September last year, we started advising on bitcoin," Meyer said. "The riskier profile, we allow up to 7% of (portfolios in) crypto."

It is risky advising people to invest in crypto without stating the risk and goal of the project. I love what BBVA's private bank did here where the advise wasn't just to do an investment but to invest based on their risk appetite, this will keep them conscious of the fact that they are gearing towards a highly volatile asset that can move in any direction at any given time.

My major concern here is that bitcoin wasn't specifically stated here. Many persons might fall for shitcoin and end up in high regrets for not making the wrong choice then the make a generalized statement about cryptocurrencies including bitcoin.

[tabas]

That only proves about the quote "if you can't beat them, join them". And this is what this bank is doing and to be honest, I like the part of telling their clients to invest depending on their risk appetite but there seems to be some bias on this. Why only the risk ones? because they have money? It should also be advisable that investing 3%-7% of their portfolio can be done by everyone and in every walks of life. We will see that more banks and institutions are going to adopt this and I think that they'll be more aggressive once we enter bear market because, they know that it's the right time to acquire more.

[death69]

Banks always run their first experiments on the elite, because rich clients can afford to lose 7% of a $10 million portfolio without losing sleep. To the average person, a 7% loss may mean having dinner with ramen noodles instead of steak. When the Swiss private bank is publicly advising old money to invest in Bitcoin, it's an indication of an upcoming re-written event. No longer is it a question of whether Bitcoin is "good" or "bad". Old institutions may be struggling to remain relevant as their traditional bags(bonds, blue-chip stocks, etc.) stop working in a world where the faith in fiat is crumbling, and inflation eats “safe” returns alive.

It does not imply that banks are suddenly true believers. Banks are not loyal to any asset. They just look at where the next large fee or client need is. If there’s regulatory cover (Trump pro-crypto executive order and MiCA law in the EU), and when clients are sick of their so-called balanced portfolios, banks will sell them their Bitcoin.

However, this is a big shift. When it becomes normalized at the rich-guy level, it trickles down. Assuming that banks see this working, in a year or two you will see the watered-down versions of the product called "crypto for everyone", likely with high fees and yet more disclaimers.

If banks can quietly buy Bitcoin for the rich, are we really that far from a world where your payroll account comes with a “Bitcoin savings” feature, minus the privacy, minus the original ethos, but still “crypto”? Would you trust it then, or is this just the old game with new paint?