Brazilian cashback service allocates 10% of its bankroll in Bitcoin

[uneng]

Inspired by Microstrategy, Brazilian cashback business, Méliuz, used 10% of its total bankroll to purchase Bitcoin aiming to build long term wealth. 4.1$ million were invested, totalizing 45.72BTC.

It's the first national company to invest in BTC in large scale.

There is also the possibility the company decides investing a greater percentage of their funds in Bitcoin futurely.

BREAKING: Méliuz compra 10% do caixa em bitcoin; estuda ampliar fatia

In your country, what company invest in Bitcoin the most?

[BIT-BENDER]

Good for them, but actually they won't be sharing any of those Bitcoin with me, or would they?
We won't stop seeing this companies buy Bitcoin and as time goes they will keep outdoing themselves in the amount of purchase, it was all surprising at the beginning but now it's becoming a usually thing and it's time we stop finding it a news or fascinating.

[avikz]

In your country, what company invest in Bitcoin the most?

None! And I hope it remains that way. I personally do not want any more company to invest in Bitcoin at all. Slowly we are moving to becoming a more centralised currency system. That's going to harm Bitcoin in a very bad way.

If such trend continuous, in a couple of years, Bitcoin will be controlled by big corporations just they way they control fiat today. Bitcoin should remains as a currency system of the masses. No corporates or governments should hold any stake.

[BitGoba]

Wealthy individuals or companies that hold large amounts of cash they need to convert it into something more secure and stable. If they keep holding cash, they’ll lose value every year due to monetary inflation, often 10% or more depending on the currency. Some fiat currencies even suffer from triple-digit inflation.There aren't many reliable ways to protect your wealth from the devaluation of fiat currencies. Stocks, the S&P 500, gold, and real estate are common optionsbut they all come with risks. Real estate and the stock market can be volatile and uncertain. Gold loses value slowly through inflation up to 2% annually.

Bitcoin, on the other hand, is the only truly sound solution. It’s the hardest form of money ever created.

More and more companies and wealthy individuals will begin converting their fiat currencies into Bitcoin as they look for a secure and long-term store of value.

[BABY SHOES]

No company has invested in bitcoin so far that I know in our country... bitcoin is still considered high risk by companies so they do not invest.

Foreign companies dare to take risks by investing in bitcoin because they already know that bitcoin will grow faster in the future, meaning that slowly more and more companies will adopt bitcoin.

This means that more and more progress is being looked at... We are waiting for how companies in our country do the same.

[mindrust]

Amazing news. As the world goes to shit, money loses value, stocks crash, inflation rises, wars emerge; more and more companies will follow the footsteps of (micro)strategy. You know how it always starts. First gradually, then suddenly. Just like the price of btc. I still remember those days when btc was only $100 and now it is $100k. X1000 returns in 10 years, not bad. Not bad at all. The same pattern will happen one more time but this time on an institutional scale. And the price will moon for real this time. I wish McAfee was alive to see this. We are close to $1m/btc more than ever.

[Die_empty]

In your country, what company invest in Bitcoin the most?

The political leaders in my country are so blind that they cannot see the economic benefits of making favourable crypto policies. They would have earned more from taxes and increased employment opportunities if they had made policies that would bring in crypto investors. Sadly,  I live in a country where banks have been banned from engaging in crypto transactions. This toxic environment has discouraged companies from investing in Bitcoin.

[d5000]

In your country, what company invest in Bitcoin the most?

In Argentina, it's probably MercadoLibre on a first glance. Although one can say it's not really an Argentine company anymore, as their company seat is now in Montevideo, Uruguay. Well, then it's the most invested Uruguayan company They hold ~570 BTC according to BitcoinTreasuries.

The most invested "pure" Argentinian company is Roxom according to the same source with 98 BTC. Roxom is a crypto fintech, so it's not surprising they hold some BTC.

Edited: Roxom's seat seems to be in El Salvador, so it's also not a pure Argentine company ... Haven't read about other local businesses.

[bitbollo]

In Italy a bank has purchased 10 bitcoin! It was something that has created more hype in terms of visibility then the real advantage of purchasing these coins.
I am not surprised that the "race" has not started at least here in my country.  And generally, even if many companies worldwide are buying there is not already a "supply shock".  Yes, I think that this would be the turning point with every company that start to understand the rules of the game

[stadus]

Inspired by Microstrategy, Brazilian cashback business, Méliuz, used 10% of its total bankroll to purchase Bitcoin aiming to build long term wealth. 4.1$ million were invested, totalizing 45.72BTC.

Total invested as of now is BTC595.67 according to the report.

https://www.seudinheiro.com/2025/empresas/meliuz-cash3-bitcoin-empresa-com-mais-cripto-na-america-latina-acoes-dispararem-mlim/

Méliuz (CASH3) fills its treasury with bitcoin and becomes the company with the most crypto in Latin America; strategy makes shares soar 160% in the year
The volume of bitcoin acquired by the company reached 595.67 units of the digital currency, worth around R$333.98 million

Since they’re issuing shares just to acquire Bitcoin, it really shows they’re serious about getting more. It’s a smart move for the company, riding the trend like some of the few fintech firms that are starting to invest in Bitcoin.

And as for the question about which company in our country has acquired Bitcoin,  as far as I know, there’s none.

[Nwada001]

In your country, what company invest in Bitcoin the most?

I come from a country where crypto laws are not entirely clear. As to whether the government is crypto-friendly or not, we have a lot of licensed crypto startup companies in the country, but it will be hard to read about their investment in Bitcoin or them reserving part of their revenue for Bitcoin. Most of them seem either to focus on different areas or they just choose to be quiet about their involvement in Bitcoin, as they might not want to make a big deal out of it.

[PX-Z]

Inspired by Microstrategy, Brazilian cashback business, Méliuz, used 10% of its total bankroll to purchase Bitcoin aiming to build long term wealth. 4.1$ million were invested, totalizing 45.72BTC.

It's the first national company to invest in BTC in large scale.

All I can say is, that's a brave and bold move from a company execs to buy bitcoin in 90k price range, they probably getting more if they bought when bitcoin proce dump to $79k tecently. Probably this will be a long term plan investment so buying 90k does not really matter.

[sheenshane]

Well, that's good news.
Another major entity investing heavily in Bitcoin, let's hope it's truly inspired by Microstrategy and that, regardless of circumstances, they won't sell their assets or create an exit point.  I worry about these large entities investing in Bitcoin.  In my mind, what if they all decide to sell their Bitcoin at once?  It would undoubtedly impact the Bitcoin price.

In your country, what company invest in Bitcoin the most?

Not yet, if there is, it might just be a small amount, and they will never disclose it to anyone.
You can invest in Bitcoin without exposing it to the world.
However, it makes your life riskier.

[coupable]

In your country, what company invest in Bitcoin the most?

In my country, national and private companies are still prohibited from transferring any amount of money outside the country without a valid reason. We have a law that prohibits any person or company from purchasing any product from abroad or online that has a similar product in the local market. This means that we are not allowed to purchase a car from any other country because our country has authorized agencies for a small number of brands, and no one has the right to demand anything other than them. It is a very backward system, and therefore the idea of ​​​​buying bitcoin is hindered procedurally, structurally, and conceptually.

[Rustam Meraj]

It is interesting how Méliuz in Brazil is buying Bitcoin like Microstrategy showing trend of companies using it to grow their wealth long term. They are first big company in Brazil to do this and might buy even more proving that businesses are trusting cryptocurrency more. In my country Pakistan no private company has made huge Bitcoin investments publicly because there is no official news about legalization yet. However Pakistani government is actively moving to accept and promote Bitcoin recently announcing plans for national Strategic Bitcoin Reserve and allocating 2,000 megawatts of electricity for Bitcoin mining and AI data centers. This shows government is essentially biggest investor in Bitcoin adoption in Pakistan right now.

[freedomgo]

 think fintech companies are starting to follow what MicroStrategy is doing, and that’s actually a good thing as they should be the ones leading the way. In the future, these fintechs might even compete with banks and help push wider adoption of Bitcoin.

Banks probably can’t tolerate the risk that comes with Bitcoin, or maybe they just don’t have the tools that fintechs have. That’s why fintechs are more aggressive when it comes to investing in Bitcoin, especially with a long-term mindset.

[peter0425]

Inspired by Microstrategy, Brazilian cashback business, Méliuz, used 10% of its total bankroll to purchase Bitcoin aiming to build long term wealth. 4.1$ million were invested, totalizing 45.72BTC.

It's the first national company to invest in BTC in large scale.

There is also the possibility the company decides investing a greater percentage of their funds in Bitcoin futurely.

BREAKING: Méliuz compra 10% do caixa em bitcoin; estuda ampliar fatia

Brazil seems to be going towards this direction of accepting bitcoin so I am not surprised that businesses have chosen to invest in bitcoin as well. As far as I know, Brazil is set to establishing a strategic reserve involving bitcoin though it has not yet been finalized.

In your country, what company invest in Bitcoin the most?

I do not know of any company in my country that has invested in bitcoin or at least has publicly admitted to it. There are a lot of individual investors in bitcoin in my country but bitcoin is not as mainstream in my country as it is in other ones, I think.

[CryptoYar]

[...]

That is right FinTech companies are following MicroStrategy lead with Bitcoin and they are in strong position to push its adoption forward because they are more flexible and open to new ideas than traditional banks. Banks are slower to adopt Bitcoin due to strict rules and lower tolerance for risk while FinTechs are built on innovation are more comfortable with risk and have tech skills to invest in Bitcoin for long run. This difference means FinTechs could become major rivals to banks and help make Bitcoin much more common in future.

[DeathAngel]

Another Bitcoin Treasury Company, we love to see it. They are seemingly popping up every month or two now. It’s definitely the start & gaining pace quickly with institutional adoption. We are going to see more & more big companies buying Bitcoin, it will soon be a risk not to have Bitcoin on the balance sheet.

[criptoevangelista]

Yeah, it looks like now every company is going to want to follow the same strategy as MicroStrategy,  building up cash reserves and strategic holdings in Bitcoin. It seems like a FOMO-driven movement, but on a corporate level. Now I just want to see how these companies will handle it when the market turns into a bear market. That’s when I want to see how they deal with leverage and investors’ money, and what they’ll do to calm down people who aren’t used to this kind of volatility.