Coffee Shop Franchise Invests in Bitcoin

[peter0425]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

[john_egbert]

Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.

[Digifann1]

I've read about this somewhere, but I don't find it to be big enough to be part of news. There are probably many entities who have adopted Bitcoin in this range but done so silently. I guess it is a marketing thing too, they want to get their name more out there and are jumping on this Bitcoin bandwagon?

Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.

Eventually everyone must adopt Bitcoin, the theory behind it is perfect.

[ultrloa]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

This is somehow a great news for seeing another company joining on Bitcoin investment. But what's concerning on the action they made is they let the third party platform to held their accumulated funds.

If something bad happen on that exchange all of their efforts will be wasted and their company might get affected if there's bad situation happen. Maybe better for them to consider having safe wallet to stored their funds which they hold their keys.

So hopefully they consider that later on but anyways this is good start for them and hopefully they know what they are doing on the decision they made.

[Z-tight]

This is the latest institution to buy BTC and propose to make BTC its major reserve asset. Vanadi Coffee has a plan to gradually accumulate ~ €1 billion in BTC, that is a lot and with the unanimous agreement from their shareholders, it is easy to understand that there is a growing change in how people view and understand BTC right now, compared to a few years ago.

This is surely good news, and it wouldn't be long before i read another post of another company doing the same thing.

[m2017]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

It would be better if this coffee franchise, instead of investing in bitcoin, allowed its customers to buy coffee for btc, because the BTC-community has been waiting for only this for a long time.

And to be honest, this news seems "terrible" to me from the standpoint of expecting bitcoin3 as a means of payment. Look, if even "coffee shops" instead of accepting bitcoin as a means of payment invest in this financial asset, then we can't talk about any conditional "mass acceptance" of bitcoin. This is a turning point, after which bitcoin will not be used as a means of payment in retail. Now all companies \ firms and coffee shops will only invest in this asset.

Bitcoin will probably be used as a means of payment only at the level of countries and large corporations. And we will never be able to pay for a cup of coffee with bitcoin.

[uneng]

Companies are concluding the economy worldwide is too unstable, so they are moving their funds to Bitcoin in order to protect it thinking on long term value. In this particular case, are they solely investing in BTC, or will customers be able to pay for their cappuccinos in Bitcoin as well?

Investing in Bitcoin is a great move from companies. However, to offer it as payment alternative to their customers is even better!

The tendency is that businesses in general start investing in Bitcoin. I don't think there are particular niches of the market to highlight right now. As we can see, Bitcoin has already went beyond the niches of informatics and technology. It's already entering the gastronomic one!

[Kagaru]

Companies are concluding the economy worldwide is too unstable, so they are moving their funds to Bitcoin in order to protect it thinking on long term value. In this particular case, are they solely investing in BTC, or will customers be able to pay for their cappuccinos in Bitcoin as well?

Investing in Bitcoin is a great move from companies. However, to offer it as payment alternative to their customers is even better!

The tendency is that businesses in general start investing in Bitcoin. I don't think there are particular niches of the market to highlight right now. As we can see, Bitcoin has already went beyond the niches of informatics and technology. It's already entering the gastronomic one!

Yes, this is amusing to watch Bitcoin grow in such a way. Companies are no longer holding them as a long term assets but are gradually adapting to use it in a much closer sense as a real currency as well. I believe that they receive a contemporary image by providing it as a means of payment and appeal to the technological audience. Okay, most companies would still rather use it as an investment commodity than a day to day money. It is really cool to accept Bitcoin to have cappuccinos but it is relatively uncommon in most cities.

[Lucius]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

They, like many others who do similar things, are doing it completely wrong. If you invest a lot of money in Bitcoin, then I guess you can buy an air-gapped HW and protect yourself from possible hacking.

Someday in the future, maybe there will be news : "Spanish franchise Vanadi Coffee Bitcoin hacked on exchange", better luck next time

[Aanuoluwatofunmi]

Its a nice development if we can have as many interesting companies and business establishment that will be accepting bitcoin payments, and also be investors of bitcoin at the same time, this will help in many way increase the applications and adoption of bitcoin all over the world, because the institutions and private business ownerships are accepting bitcoin, since they can also see the same with government investing on bitcoin reserve.

[cabron]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

It would be better if this coffee franchise, instead of investing in bitcoin, allowed its customers to buy coffee for btc, because the BTC-community has been waiting for only this for a long time.

And to be honest, this news seems "terrible" to me from the standpoint of expecting bitcoin3 as a means of payment. Look, if even "coffee shops" instead of accepting bitcoin as a means of payment invest in this financial asset, then we can't talk about any conditional "mass acceptance" of bitcoin. This is a turning point, after which bitcoin will not be used as a means of payment in retail. Now all companies \ firms and coffee shops will only invest in this asset.

Bitcoin will probably be used as a means of payment only at the level of countries and large corporations. And we will never be able to pay for a cup of coffee with bitcoin.

And probably some day people will prefer to keep BTC and instead pay using stablecoin which is likely going to happen now that institutions thinks its the most important of all as government starts to keep BTC as strategic reserve.

But I think the Vanadi Coffee still made a good decision for keeping BTC at least they have the secured their space in Fintech. They may even evolve to an investment company if they keep stacking.

[Ishicryptic]

I've read about this somewhere, but I don't find it to be big enough to be part of news. There are probably many entities who have adopted Bitcoin in this range but done so silently. I guess it is a marketing thing too, they want to get their name more out there and are jumping on this Bitcoin bandwagon?

I wouldn't call it a big news either because Bitcoin adoption has broken a lot of barriers and has emerged as a global currency and a store of value, it has nothing to prove again so it is in the best interest of anybody, institutions or government that holds it. People and institutions that where skeptical about Bitcoin in the past are now getting in so good luck to Vanadi coffee franchise for doing the right thing, it will surely increase their brand's popularity. Most people hodl their Bitcoin for profit, part of the reason is that most businesses don't accept but  now that more retail outlets are accepting it as payments it will encourage holders to spend it rather than hodling everything.

[sheenshane]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

They, like many others who do similar things, are doing it completely wrong. If you invest a lot of money in Bitcoin, then I guess you can buy an air-gapped HW and protect yourself from possible hacking.

Someday in the future, maybe there will be news : "Spanish franchise Vanadi Coffee Bitcoin hacked on exchange", better luck next time

Upon reading the OP thread, this is what comes to my mind, and totally a wrong move.
I don't understand why that coffee shop has so much trust in allowing their asset to be held by a third party instead of holding their investment themselves.

Where's the "not your keys, not your coin" principle in this situation?
Perhaps it's beneficial if the coffee shop accepts Bitcoin as a payment option.

Yeah, right, I hope so.
The exchange they used had better not get hacked.

[Die_empty]

This is the latest institution to buy BTC and propose to make BTC its major reserve asset. Vanadi Coffee has a plan to gradually accumulate ~ €1 billion in BTC, that is a lot and with the unanimous agreement from their shareholders, it is easy to understand that there is a growing change in how people view and understand BTC right now, compared to a few years ago.

This is surely good news, and it wouldn't be long before I read another post of another company doing the same thing.

Investing approximately $1.17 billion is huge for a food company. Although it is reported that Vanadi Coffee is going through some financial problems, the acceptance of the shareholders for the company to invest in Bitcoin shows that they have confidence in Bitcoin. Hopefully, their long-term approach towards Bitcoin investment will be profitable.

The news about Bitcoin being used as an asset or reserve by businesses seems to be coming every week.  It's good news for Bitcoin awareness and adoption.

[Smack That Ace]

This is somehow a great news for seeing another company joining on Bitcoin investment. But what's concerning on the action they made is they let the third party platform to held their accumulated funds.

If something bad happen on that exchange all of their efforts will be wasted and their company might get affected if there's bad situation happen. Maybe better for them to consider having safe wallet to stored their funds which they hold their keys.

So hopefully they consider that later on but anyways this is good start for them and hopefully they know what they are doing on the decision they made.

You don't need to worry about them because they are pouring millions of dollars into bitcoin and I believe the rich know very well what they are doing. Furthermore, they are big businesses and protected by law, so I think we are just worrying about them unnecessarily.

The tendency is that businesses in general start investing in Bitcoin. I don't think there are particular niches of the market to highlight right now. As we can see, Bitcoin has already went beyond the niches of informatics and technology. It's already entering the gastronomic one!

To me, bitcoin is a global asset/investment like many others. So anyone, company or organization can invest in it, not necessarily only technology and IT companies are interested and invest in it.
If they can invest in gold, stocks, bonds then investing in bitcoin is no different because bitcoin is also an asset like any other asset.

[Catenaccio]

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

It is very normal as I see. Bitcoin is for everyone, every companies over the world to have it in their individual portfolios or business treasuries if they realize high potentiality of Bitcoin, have strong belief in Bitcoin technology and its future, as well as enough great dedication to accumulate Bitcoin over time.

It's good idea for building up wealth for themselves individually or company scale but they must separate their capital into different parts. The investment part must be separatedly with other parts, in particular for a business, they must never let their necessary capital for business operation in Bitcoin. It's risky as they have active operation that need active money flow (in and out), that means they will not have good preparation for holding their bitcoin strong and a long time.

[BIT-BENDER]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

More people getting involved in crypto-currency and actually using it to purchases things will drive the adoption level no doubt and anyone should know this by now.
But what caught my attention right now is that the franchise here is storing their 54 BTC on an exchange according to the news. I don't know if they own this exchange or have invested largely in the exchange but holding such amount of Bitcoin on an exchange shows they haven't really understood what crypto-currency is all about.

[Digifann1]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

They, like many others who do similar things, are doing it completely wrong. If you invest a lot of money in Bitcoin, then I guess you can buy an air-gapped HW and protect yourself from possible hacking.

Someday in the future, maybe there will be news : "Spanish franchise Vanadi Coffee Bitcoin hacked on exchange", better luck next time

For very large entities I can understand that the regulations may require them to have a custodian and do it in specific ways, but for small entities I don't get it. It is very wrong, and eventually something bad will happen. They will blame the exchange for scamming or hackers for hacking, but they won't blame themselves for leaving the coins there. 

[cryptoaddictchie]

But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

Since Trump started the trend of strategic investment on bitcoin. It seems many companies will follow through. This is good in my opinion, as long as these companies are ready for its volatility since its not that easy to accept when things go down and maybe these companies will panic sell once they saw it turning red. But mass adoption related its good imo.

[yudi09]

-snip-

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin.

Isn't this no different from the others. By the way this is great and we will again hear and read other news updates that will move doing the same thing as this one. One thing I would like if the company is currently holding 54 BTC under the supervision of the Bit2me exchange, why not do it outside the exchange like a cold wallet.

Which businesses do you think could be the next to invest in bitcoin?

It depends on what business has the most demand. In my area, the coffee business is very good because coffee is like a necessity for enthusiasts.