Do crypto tools need hype to be useful?

[etherealthebot]

Been thinking a lot about how 99% of crypto tools either launch with loud marketing or disappear unnoticed. But what if something useful doesn’t announce itself? Would anyone find it?

I recently started releasing a small project —no roadmap, no token, no Discord —just functional stuff: trading logic, automation ideas, and ways to simplify income streams like arbitrage. All self-funded. No expectations.

It’s called ETHREAL 1.0 – The Ultimate Crypto Arbitrage Bot.

I’ve put some content out there, but kept it minimal. Mostly short videos and a clean site. I’m more curious how far practical value can travel without artificial noise.

If you happened to come across it somehow, I’d be genuinely interested in your first impression — especially from the perspective of a trader, not a hype-chaser.

[JiiBs]

Been thinking a lot about how 99% of crypto tools either launch with loud marketing or disappear unnoticed. But what if something useful doesn’t announce itself? Would anyone find it?

Bitcoin didn’t do this and still, it’s the most valued and pristine cryptocurrency there is. It’s clearly distinct from altcoins in terms of performance and its network or operation. You don’t need to be loud, you just have to be unique and offer something never seen before, something that adds value to society and people would find it.

What I think though, that you the OP is out to advertise a project and you are right now trying to advertise it without making it look too obvious. That wouldn’t make a first good impression if you ask me, I might be wrong but, what you are referring and your username isn’t that distinct. Your content too do seem to agree and given that this is your very first post, it’s likely you all again.

[joniboini]

Well, I think it's difficult if you don't put any announcement or a simple promotion in general. The number of new projects is massive nowadays, and even if your project offers so many features, nobody can find it if your website isn't good with SEO, for example. I don't think that's a hype thing, more like visibility. I consider Bitcoin releasing a forum and so on is also a form of promotion, although the goal is not to spread awareness to as many people as possible. Word of mouth will help your project, but someone needs to find your project first before they share it with others.

[Z-tight]

Advertisement is important in any industry, not just crypto, marketing is not hype per se, it is just a way to get people aware of what you are offering, so you can go on to answer their questions of doubt, before they can consider using their service.

If you happened to come across it somehow, I’d be genuinely interested in your first impression — especially from the perspective of a trader, not a hype-chaser.

If you just come across a service over the internet by chance, are you going to use it? How many people use a service in their first visit to the website or platform, very, very few.

[coupable]

Been thinking a lot about how 99% of crypto tools either launch with loud marketing or disappear unnoticed. But what if something useful doesn’t announce itself? Would anyone find it?

Some tools don't need any kind of promotion at start because the sector need it, just like bitcoin core first release and few web wallets who were so famous despite no ads lunched by the company. As for today developement, there is a harsh conccurence in almost all fields, so people has several options to chose from without the need to look for new ones.
Today if you succeeded to develop a trading bot or a decentralized app, there should be many similar initiatives as yours. Means you can't take a part from the market without promote your product and convaince users to left products lunched by your competitors to use yours, unless you are about to lunch a new genuine concept. Even so, you still need some promotional campaigns at least at a small scall before community starts spread the media from mouth to mouth in opened discussions and gorums.

[JeromeTash]

I think I know some trading tools I used in the past that even did require any much advertisement, but at one point people need to know about the tool and how good it is. If it's very awesome, its positive points will market it. People will keep suggesting the tool to their friends and other members.

Just look through some wallet services, especially the open source non-profit ones. They barely advertise themselves, and yet they do have so many users and so many people recommending them.

[Z-tight]

Just look through some wallet services, especially the open source non-profit ones. They barely advertise themselves, and yet they do have so many users and so many people recommending them.

Yeah, if it is open source and self custodial, then anybody with knowledge on how to read code can check and verify if it is good to use. Those who don't have the knowledge rely on developers and other people to read the code and recommend the wallet. I.e. Electrum, it is recommended numerous times on a daily basis in this forum, so that in itself is a kind of 'marketing' from the community.

However, for custodial services, i.e. instant exchanges, you would have to tell people about your service and give them reasons why they should 'trust' you with their funds. Nobody is going to just come across an instant exchange on the internet and deposit funds into it.

[Darker45]

However, for custodial services, i.e. instant exchanges, you would have to tell people about your service and give them reasons why they should 'trust' you with their funds. Nobody is going to just come across an instant exchange on the internet and deposit funds into it.

Competition also matters. I think the reason why certain exchanges and wallets are already good with word-of-mouth marketing is that there are only a few of them in the market. Exch.cx, for example, wasn't that hard to promote. It easily gets into the radar of anybody seriously looking for such kind of platform. But when it comes to certain saturated markets like centralized exchanges, aggressive marketing and other promotional efforts are a must.

[coin-investor]

I’ve put some content out there, but kept it minimal. Mostly short videos and a clean site. I’m more curious how far practical value can travel without artificial noise.

It doesn't need hype, but word of mouth, hype is different from testimonials, on hype some words are exaggerated in testimonials, it comes from user experience. If your tool is that good, let the users spread it through their own experience. I love sharing good tools that I find helpful and interesting your user will do that too.

If you happened to come across it somehow, I’d be genuinely interested in your first impression, especially from the perspective of a trader, not a hype-chaser.

Then create an announcement or introduction topic about your tool, describe all of its great features and ask for genuine feedback
if its good you will get real feedback based on user experience.

[NotATether]

They do not need hype in order to be useful, however if you want it to be widely adopted, then that is a very different story. It would help if you had your own social media account with a large following to shill your own project, as nobody is going to do the marketing for you otherwise.

[The Cryptovator]

Usually you can't hype crypto tools unless they're really helpful for the crypto users. When it becomes very helpful for crypto users, then you really don't need to do massive marketing. Just look on CoinmarketCap. Have you seen any marketing for that? Because it's very helpful itself, we share it with each other. So you have to create something like this but unique to help crypto users. Help means really helpful, just not like other typical projects with crypto tools. Otherwise we have seen a lot of crypto tools lost from the market; either they don't upgrade themselves with the times or they are really not very helpful.

However, unless you introduce a brand new crypto tool, how would users discover your tool? You have to raise awareness over the crypto public platforms like this forum, Reddit and Telegram. These are just examples; you need solid crypto platforms to introduce it. If you need massive adaptation, then you definitely have to push the marketing. It depends on you; either you can spend from your pocket or not.

[Alpha Marine]

If you say "useful", then no, a crypto too does not need hype to be useful. Even if only one person knows about the tool, you can use it without hype, but if you mean "successful", then I think it needs hype to be successful. Hype in this context doesn't mean overrating of the product to make sure it's everywhere. A product needs marketing to succeed. If people don't know about your product, then they won't use it, that is why a marketing campaign is necessary. The size of the campaign is up to you.

People might argue that "a good product sells itself". Well, this is not always the case. if you have a good product that solves a problem, let people see or know about it. If they don't know about it, they won't be able to use it.

[hugeblack]

I don't think I'll download an unknown app to try Arbitrage Bot, are you thinking of releasing an online version or making the code open source?

[Yaunfitda]

Been thinking a lot about how 99% of crypto tools either launch with loud marketing or disappear unnoticed. But what if something useful doesn’t announce itself? Would anyone find it?

I recently started releasing a small project —no roadmap, no token, no Discord —just functional stuff: trading logic, automation ideas, and ways to simplify income streams like arbitrage. All self-funded. No expectations.

It’s called ETHREAL 1.0 – The Ultimate Crypto Arbitrage Bot.

I’ve put some content out there, but kept it minimal. Mostly short videos and a clean site. I’m more curious how far practical value can travel without artificial noise.

If you happened to come across it somehow, I’d be genuinely interested in your first impression — especially from the perspective of a trader, not a hype-chaser.

If that is the case then go and released the project itself. But I do think that you really need some promotions here (but it wouldn't call it a hype job). The market is too big already, so it's hard to get notice specially with a new project such as yours. And as what someone said, it could be good if it will be open source so anyone can inspect the code itself. Crypto traders are going to be skeptical on new project, just to let you know. We are one of those sector that won't simply trust anyone blatantly, regardless of what the project is all about. So in any case, best of luck to your project and hopefully you can get some traction here in our community.

[joniboini]

If that is the case then go and released the project itself.

Isn't that what OP does by making this thread, though? He namedrop his project iirc, but they don't share anything about it. I've tried to search about his project, but the first 5 results or so aren't related to his project at all afaik. So yeah, definitely needs more than just a forum thread to make its presence felt on the internet.

[robelneo]

Been thinking a lot about how 99% of crypto tools either launch with loud marketing or disappear unnoticed. But what if something useful doesn’t announce itself? Would anyone find it?

If something is helpful, it will generate support, and will create a buzz, and will eventually be found by people for a tool like that, hype is ok as long as the tool lives up to its expectations, some projects’s been hype but its the kind of hype that’s very different from what the tool is being hyped.

I recently started releasing a small project —no roadmap, no token, no Discord —just functional stuff: trading logic, automation ideas, and ways to simplify income streams like arbitrage. All self-funded. No expectations.

At least market it if you believe in your market; connect with your user, and they will create a buzz around it. You cannot hide something valuable to the community, and there’s a market for that tool.

[davis196]

Do you sell this "crypto arbitrage bot"? Do you offer the bot for free?
If you sell a product or service, marketing is a must. Without "artificial noise" and "hype" nobody would notice your product/service and you won't make any sales. If you are offering the product/service for free and if the product/service is really helpful, you might get referral traffic from people, who are recommending your product to each other.
The question in your forum title doesn't make sense to me. Crypto tools can be useful without hype, but hype is what brings more users to your website or bot. All the hype in the world cannot help a crypto tool, that is useless.
Do you really want to advertise your crypto arbitrage bot, or you are simply complaining about the necessity of marketing and building hype around a product/service?

[examplens]

Do you sell this "crypto arbitrage bot"?

Yes, he is probably trying to "sell" his bot.
He asks a question about useful crypto tools while trying to present his arbitrage bot as useful. The usual shill on the forum. At the same time, there are countless arbitrage bots in trials, but I have not heard of any that have survived in the long term and justified all the praises that their creators give.