I'm glad you added this service. Given that LR->PayPal is very easy, this provides another easy way to BTC->PayPal.
I'm finding the pool miners like this service because there is no fees and no minimum.
Into paypal is easy from anywhere - nothing is softer than PP. It's the other direction that can't work.
My Paypal is CAD so if folks want USD, they get ripped off by PP in exchange. Nothing I can do about that until I get an account attached to my US bank account.
Roberto at Aurumxchange told us he was going to put up a BTC <--> LR auto exchanger too. I hope that works out.