Not only in business but when starting any work, we must set goals. And when we start a business, it is essential to determine the target audience. If I understand the needs and preferences of those who will receive my product or service, then my business will run in the right direction.
Target audience analysis increases sales and provides valuable information for future business decisions. It also results in better implementation of product development, pricing and market strategies.
I think target audience is the initial and important step of business. It reduces business risks and leads to success.
You're right, and to be able to properly analyse your audience and to understand their needs and demands, it's important for you to have proper knowledge and understanding of the business you are starting. This makes it easier for you to understand their interests or be able to grasp what they want even if they aren't able to specify it properly. This is the reason why for you to have a successful business, it's essential that you get into the industry of your interest, and don't jump anywhere only because you believe there is scope. Remember, there is scope in everything; it just depends on how you do it.
So many people start certain businesses only because they have seen other similar businesses doing very well, but they don't realize that the businesses that are doing good are being run by people with experience in that field, and if you don't have that experience, you are only going to waste your resources and won't be able to get anything out of the business. So when it comes to businesses, you don't really need to get out of your comfort zone.