In theory a token or coin will be on the blockchain so it is never lost it just can't get accessed.
No, key essence of the token or coin is the password, so the token or coin is lost while the blockchain shows what can be recovered if the token is found. What is on the blockchain is the lost balance. So, the token, or coin, is lost, but possibly recoverable.
The best cold storage is to PRINT OUT the password on paper. Those digital wallets are good but cannot compete with paper for resilience, only convenience. Having two or three locations should be considered essential for full security.