close the company or adapt

[purple_sparkles]

Vanguard is a conservative company that has become large because of its ideology. Even without crypto adoption, they will have a significant portion of their investors, especially retirees. I believe this isn't an ideological revolution, but simply fulfilling the demands of some of their investors, who then assess the potential cash flow as too good to ignore.

For now they can still ignore it, but we’re moving toward even greater digitalization, and cryptocurrencies are an integral part of this process. Over time, they may no longer have a choice, if they want to grow and develop, they will eventually have to accept cryptocurrencies as well.

[tottong]

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Where are you hearing that from? I don't think there's been any pressure to accept Bitcoin in their business operations. Instead, Bitcoin should be an alternative, not as you describe.
In my area, there's no pressure on companies to accept Bitcoin, and they're still operating as usual, without any disruption.
We are indeed obliged to evolve or even keep up with the times, but that doesn't mean we have to. The fiat system is still very much needed in any business, especially in my area, where people are not used to using other payment systems at least for now.

[shield132]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Companies aren't pressured to open their business for crypto and at the moment, no company that accepts only fiat faces the reality of shutting down. There are businesses that operate using fiat, and there are businesses that exclusively operate using crypto. Then there are both too but it's rare. Businesses that exclusively work around crypto have competition among similar businesses. Crypto casinos are mostly competitors of crypto casinos, that's why we see signature campaigns from crypto casinos only and not from fiat casinos on this forum.

If there was a threat of shutting down because of not having or adopting crypto, then businesses like Amazon and eBay would be the first ones to implement crypto. Since they and many other top businesses don't adopt crypto, it means that they are safe and the lack of crypto payments isn't a thing that negatively affects their business. There are also many things to consider when adopting crypto, especially for big businesses. They need a whole new team of professionals to work on it, crypto is also a very new thing and there aren't clear regulations on it.

[JaredIbrahim]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Exactly. It's the ultimate "adapt or die" moment.

Vanguard talking trash about BTC for years, then quietly rolling out ETFs to 50 million boomers? That's not a change of heart—that's pure, unadulterated FOMO and survival instinct.

The writing's on the wall. Money is flowing into this asset class whether the old guard likes it or not. If they don't offer the product, their clients will go to BlackRock, Fidelity, or any of the other 10,000 places that do. They're not embracing crypto; they're surrendering to customer demand to avoid becoming irrelevant.

It proves the network is winning. The "competitive edge" isn't just offering crypto—it's about not being the last dinosaur at the party. The legacy finance suit-and-tie crowd is being dragged, kicking and screaming, into the future they tried to ignore.

This is how adoption actually happens. Not with a bang, but with a thousand grudging, profit-driven corporate pivots. LFG.

[Alpen]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

I think you might be looking in the wrong direction. Far more important than investment firms entering the sector is the growth of retail businesses accepting BTC for goods and services. In my opinion, if we could all easily buy goods online with crypto—perhaps even at a discount—Bitcoin's price would skyrocket.

For instance, statistics from the Cryptomus gateway show a 35% increase in corporate clients this year compared to last.

Admittedly, this data might be specific to them (perhaps they just have better marketing or terms than competitors), but I believe we are on the verge of a breakthrough in retail adoption, at least with stablecoins. It makes business sense: unlike bank merchant fees, crypto saves businesses 5-10%. These savings could easily be passed on to us as consumer discounts.

[yudi09]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

It is no longer a secret that companies that initially had a negative view of Bitcoin have made a 180° turn to a positive one and are continuously trying to acquire Bitcoin.
Bitcoin is not intended for individuals or groups of a certain economic level, but was created for all groups who want to own it, not just for the rich.
Stand with a positive mindset that the more people adopt Bitcoin, the better it will be.

[retreat]

-snip-
it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Why would they shut down just because of this? Investing in Bitcoin is optional; companies can choose to do so or not. It's not an obligation that companies must take, to the point of feeling pressured or even threatened  by a shut down just because of that. That's simply ridiculous. If it's a matter of competitive advantage, that's a matter of their business dealings with their competitors, regarding how they strategize and adapt to the market for the products or services they offer. As for investing in Bitcoin, it should be viewed as a diversification of their investment, not a determining factor in a company's survival.

[Sticky Bomb]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

They have gotten out of delusion and involved with the reality, We have seen in the past many of them who despised bitcoin but now come to favour it, including Black Rock CEO who in a recent interview admitted to the fact that he was wrong about bitcoin earlier.

Salim Ramji, the former BlackRock executive and crypto advocate has succeeded in influencing the Vanguard's long-term stand on crypto being too volatile and speculative to be held as a serious portfolio. Also seeing the progress made by their direct competitor Black Rock by offering Bitcoin ETFs to users.

We anticipate more institutions to favour bitcoin in the future, although this is still a win for centralization and people who are buying their stocks aren't directly owning bitcoin but are buying shares from companies that actually own the bitcoin.

Liguidity would flow in actually, but the practice of self-custody is undermined by those who invest in ETFs

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Crypto is the next big shot for the future, most companies are adopting it in a bid to move with the trend, in the near future those who are reluctant to being open to it might be left behind and have a competitive disadvantage compared to their rivals who moved with the trend and adopted crypto in their businesses.

[ZeroVinsonN]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

The truth is that the world is changing, upgrading, and if the current companies do not upgrade with it then they will be left behind and sometimes even pushed to shut down completely, if incorporating crypto is the only way to make sure that they stay in business then that is exactly what they will do, it's survival mechanism at its finest. We have all come to understand that crypto is the future of finance with bitcoin leading the way so to keep our place in the competition to come we have to be fighting with the right/current tools.

[Josefjix]

...

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Crypto is the next big shot for the future, most companies are adopting it in a bid to move with the trend, in the near future those who are reluctant to being open to it might be left behind and have a competitive disadvantage compared to their rivals who moved with the trend and adopted crypto in their businesses.

Crypto is already the next big shot, but what seems to be the issues nowadays by many companies to adopt crypto payment gateway into their businesses is cost of integration, customers usability and developer services.

If the company already has a product that has so many orders placed in a day, then the possibility of integrating Bitcoin payment gateway into the system would be pretty sure enough to have a quite positive sales and follow the trend you said.

It would be more hard for a startup to build a crypto adopted company and have a wide sales except it's been a sponsored development by major ventures in the space.

[suzanne5223]

we know how much companies have been involving themselves with crypto

It's impossible to know all the companies that are involved in Bitcoin, and we can only know those that make public.

despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

The vanguard is not the only Fidelity, and their leader, BlackRock, does exactly the same thing. They even sponsor their ABC TV station to make bad references about Bitcoin during their early morning show, but one thing is certain, no one can beat the truth.
I said the truth because Satoshi created BTC based on the concept that was once advised to the Fed to adopt for fiat currency, which they ignored and continue to use their 2% inflation rate.

[Rruchi man]

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

Some businesses and companies will be left behind, but not all will crumble, because there are some companies or businesses that do not aim for global reach; just doing business locally is okay for them, and their business is very cash dependent. A restaurant, for example, or any company that offers local services directly to customers—they may be okay with the profit they are getting locally from offering essential services; they may not have a global goal.

The only disadvantage of not adopting crypto as a mode of payment is that they will not be so relevant as cryptocurrency become more accepted and adopted for use by people.

[Kelward]

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

How can you pressure a company to be involved with cryptocurrency unless you are their major shareholder or the company will directly benefit from cryptocurrency, they will naturally adopt it without any pressure. If a company is into ETFs cryptocurrency will benefit them but aside from that if you are talking about a company being pressured to be accepting crypto as payment that should be their choice. For most investment institutions they will have to consider cryptocurrency because it is the future of finance, I see them adopting and accumulating Bitcoin rapidly like Michael Saylor's Strategy.

[TheUltraElite]

I think that buzz of crypto being accepted was a market trend some time back and it died out very quickly too.

Nowadays, a company accepting or not accepting crypto does not matter to the market anymore. If it does, then its good for the crypto users but it is no longer a necessity.

Obviously the one who can adapt and start being crypto friendly will grow further.

[JaredIbrahim]

If a company is not upgrading the company will fall, right now cryptocurrency is one of the things that are trending in the world right now and a lot of people are now engaging in it and using it for exchange and because of that some companies that are involved in buying and selling and now accepting cryptocurrency as a form of exchange for example if you go to some supermarket you will notice that some of them have started accepting Bitcoin as a form of exchange and this is he really helping them to gain more audience and also to sell more, those company that has supermarket and are not accepting Bitcoin they are not getting the sell that those that are accepting Bitcoin are getting.
Those companies that are not playing along with Bitcoin or other cryptocurrency may not actually close down but they may not get the audience that others that are accepting it may get.

True. Adapt or get left behind, simple as.

Bitcoin is the new customer base. The companies adding it as an option aren't just getting crypto bros — they're getting everyone talking about them. It's free marketing and it taps into a whole new economy.

The ones ignoring it? They're like stores that refused to take credit cards in the 80s. They won't die tomorrow, but they're choosing to serve a shrinking pool of people using fading tech.

It's not about "going crypto-only." It's about adding a lane on the highway. More lanes = more traffic. More traffic = more sales. Any business that doesn't see that is sleeping.

[NeosGreen]

we know how much companies have been involving themselves with crypto despite opposite views from before a recent example is vanguard, an investment company in which expressed negative sentiment on bitcoin before only to offer bitcoin etfs now to around 50 million users

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

It is no longer a secret that companies that initially had a negative view of Bitcoin have made a 180° turn to a positive one and are continuously trying to acquire Bitcoin.
Bitcoin is not intended for individuals or groups of a certain economic level, but was created for all groups who want to own it, not just for the rich.
Stand with a positive mindset that the more people adopt Bitcoin, the better it will be.

It's true we're watching a tidal shift. Big corporations, banks, and even countries that once mocked Bitcoin are now scrambling to get some on their balance sheets. They finally see it for what it is: sound money.

But you're absolutely right to bring it back to the core idea: Bitcoin is for everyone. It wasn't created to be an exclusive club for the wealthy. It's a public, open, permissionless network. Whether you're buying 0.001 BTC or 10 BTC, you're using the same system, with the same rules, as everyone else. That's revolutionary.

[Aanuoluwatofunmi]

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

The pressure is not there, because its a decision and those that are using crypto as part of their payment currency were not also forced to do so, adoption in bitcoin is an independent priority, we should know all these and be able to adopt bitcoin or any other cryptocurrency as according to how we can manage for it, there's no any form of threat to shutdown if bitcoin is not included as an acceptable form of payment, but those using it are making such decision because of competition and future opportunities from the use in boosting their business patronage.

[hero_the_bossman]

it makes me think of how many companies are being pressured now to open their businesses for crypto or else they will shut down because crypto has become a competitive edge among the industry and if you don’t adapt, you’ll be left behind

The pressure is not there, because its a decision and those that are using crypto as part of their payment currency were not also forced to do so, adoption in bitcoin is an independent priority, we should know all these and be able to adopt bitcoin or any other cryptocurrency as according to how we can manage for it, there's no any form of threat to shutdown if bitcoin is not included as an acceptable form of payment, but those using it are making such decision because of competition and future opportunities from the use in boosting their business patronage.

I agree.

It's a chance to use and be somewhat unique and interesting, besides the traditional methods that are at hand for the usual users of any company.

[yudi09]

-snip-

It's true we're watching a tidal shift. Big corporations, banks, and even countries that once mocked Bitcoin are now scrambling to get some on their balance sheets. They finally see it for what it is: sound money.

Because Bitcoin is a peer-to-peer electronic cash system. Transactions and privacy are built into Bitcoin.

But you're absolutely right to bring it back to the core idea: Bitcoin is for everyone. It wasn't created to be an exclusive club for the wealthy. It's a public, open, permissionless network. Whether you're buying 0.001 BTC or 10 BTC, you're using the same system, with the same rules, as everyone else. That's revolutionary.

Various events have occurred and been experienced by those who may still be alive today, showing how they came to own Bitcoin.
The story of someone buying pizza with Bitcoin, along with several other historical accounts. These are historical facts that cannot be forgotten.
0.001 BTC = 0.001 BTC. 1 BTC = 1 BTC. This is the formula.

[Muba20]

At the beginning many have negative opinions about cryptocurrency, after realizing their mistakes over time, they are trying to quickly adopt Bitcoin again. Those who opposed Bitcoin thought that Bitcoin had no regulators. Its volatility is very high and it can cause great damage to people's wealth at any time, but over time, they are no longer looking for these answers. They are now able to understand very well that if Bitcoin is ignored, then they are ignoring a large part of the total market, which is never acceptable. People of this time are becoming more and more attracted to Bitcoin. So those companies are trying to quickly adopt Bitcoin completely.

People could not trust Bitcoin before, now they are very loyal to it. After the launch of Bitcoin ETF, a large part of institutional investors as well as new investors are now thinking a lot about Bitcoin. There has been a huge interest in it among the new generation of users, which is why everyone who invests here will be able to benefit a lot. With special attention to these issues, I think those who were previously opposed to it have been able to realize their mistake.