To: signature campaign managers

[examplens]

The primary purpose of signature campaigns is not to increase traffic to the advertiser, nor to collect a huge number of clicks. Different marketing techniques are used to increase traffic to the site, and they are much cheaper. Anyone who expects such a result from a signature campaign is in a serious delusion.
That's why it's useless to do any deeper analysis about the effects of the campaign while using any link trackers from the signature code.

The Signature campaign is here to help establish the brand and make it more recognisable.

[Amphenomenon]

The primary purpose of signature campaigns is not to increase traffic to the advertiser, nor to collect a huge number of clicks. Different marketing techniques are used to increase traffic to the site, and they are much cheaper. Anyone who expects such a result from a signature campaign is in a serious delusion.
That's why it's useless to do any deeper analysis about the effects of the campaign while using any link trackers from the signature code.

The Signature campaign is here to help establish the brand and make it more recognisable.

Indeed, through the forum brand names are built. It's not just about the traffic but getting customers sticking through trust and credibility built here.

The Ann thread giving opportunity also to voice out any issue being faced, the reviews are not something that can be manipulated, since anyone can speak and counter anything, the trust and reputation here sticks more for the brand growth.

[Cookdata]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links,

It is measurable definitely with a special tool that they use, I remember that there were some companies that launched a signature campaign on the forum and after letting the campaign run for 1 or 2 weeks, they will pause the campaign and the manager will write on the campaign thread stating that "this campaign is pause while the team evaluate the results of the previous weeks"

For the manager to say that the team wants to evaluate the result of previous weeks, it means that they have a tool that they are using to measure the success of the campaign.

I'm not sure if there is any significant effect a company will get when they run a campaign for 1 or 2 weeks here in the forum. I don't even think when companies run signature, it directly increased traffic; it might though if there is a special promotion or kind of bonus that will attract people. It's more importantly about the brand in the forum and create a connection between users and the company trust so their casino will be the favorite on the forum, that's my observation but there could be more, only managers are capable of giving more answers to this context.

If you observed very well, some casino that launched one or two weeks signature on the forum don't come back, most actually, some do increase participants, some do increase the duration of the signature only to end it after more weeks. I think these is all about satisfaction and how some managers built the community for them.

We have some casino that have spent long time in the forum, they have an announcement thread but don't run signature but by the time they decided to make the community know about their existence, they start with signature. There is a lot of mix experiences with signature, only managers can explain this better.

[Richbased]

I think that signature campaigns are here to introduce their presence to the bitcointalk community users and i don't think they care much about people clicking on those advertising links. Almost all casinos running signature campaigns have their ANN threads where they also show some kind of visibility in the gambling board. Advertising links are just a way of reaching out to a large number of forum users in different sections and boards. Even if they are interested in the statistics of people who are clicking on those links, it doesn't mean that everyone who clicks will register so what will be the essence of sending a report. Instead of a report, a review should be more preferable.

[AVE5]

Your ideal sounds good as thought that proves how resourceful the essence of the signature campaigns are for being carried their advertisements here in the bitcointalk forum. It's also a level of creativity to think how clicking on the signature links should send signals to the casino sites in that they would get the updates and activities of participants through the link.
But on a second thought, I don't think this matters because spreading the casino's existence should be what matters most to the companies. Definitely there must be necessary required campaign reports managers would be giving to the companies on the regular based on agreement which was signed before the launched of the signature campaigns.

[yahoo62278]

I think that signature campaigns are here to introduce their presence to the bitcointalk community users and i don't think they care much about people clicking on those advertising links. Almost all casinos running signature campaigns have their ANN threads where they also show some kind of visibility in the gambling board. Advertising links are just a way of reaching out to a large number of forum users in different sections and boards. Even if they are interested in the statistics of people who are clicking on those links, it doesn't mean that everyone who clicks will register so what will be the essence of sending a report. Instead of a report, a review should be more preferable.

Reading the bolded part, I think you're incorrect. Companies want results period and they do ask for stats which is when I suggest using tracking links in the sigs. How many sig campaigns have you guys seen come here and stop after 1 or 2 weeks? Multiple per year because they aren't getting the desired result or at least the desired result in their minds.

They are getting brand recognition and that is being displayed to more than 3 million accounts. Not all active accounts, but at any point in time there is a possibility that over 3 million people login in a month.

https://bitcointalk.org/index.php?action=stats

Companies that only consider 1 aspect of a campaign are usually the small companies trying to blow up quick and want thousands of players to flock to their product NOW and the reality is it takes time. Be patient and let the process work.

Check this post out as IMO it has some valuable info for companies and managers. SirJohnVonSlotty put some great effort into this.

https://bitcointalk.org/index.php?topic=5525102.0

[Zoomic]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links, for example. If I wanted to advertise a service in Bitcointalk, I would really appreciate if the manager sent me a report of the last month's statistics, such as how many real people clicked on an ad and which of those people created an account.

It would also be useful for the managers, to check which Bitcointalk users are the most "clickable." Wouldn't you be interested in a tool that that can monitor the results of your campaigns and return useful information to the service providers?

I am a bit late to the party, but I still have to give few cents.
1. The only purpose of signature campaign is not an instant conversion.
2. Bitcointalk has a very strong authority to position projects well as per SEO.
3. Bitcointalk is gold at brand building, brand recognition and brand retention.
4. Bitcointalk also give reputation to projects.
So, advertising in Bitcointalk is a great move. I had asked in the past on how to track the success, but I became less worried because more projects are running campaigns and some are here for more than 4 years. If Bitcointalk is actually not giving what they want, they will discontinue. For the fact that they are still promoting here, means it's working.

[robelneo]

So many posts here have already mentioned branding, and I agree. Some campaigns here are already over a year old, some are 3 to 5 years, and they are likely to run for more years as long as they are competitive, they want the brand continue, like take an example on McDonald's, they have store almost all corners of our city and yet every week there is a new commercials, there's bill board everywhere too.
It's like we are being hypnotized into thinking they are the only fast food when actually they're not.

[Supreme Donvic]

What all this casinos I'm seeing everywhere in this forum are doing is advertisement and when it comes to advertising as a company you have to cover everywhere you feel you can get customers from.
One of the places you can get customers is online and on all this social media platforms this influencers advertise a lot of scam things and sometimes they even plan with this influencers to scam people off there money and a lot of people has lost hope in social media influencers and casinos and exchange companies know this and since Bitcointalk forum is a place where scam is not allowed any casino or exchange that has been running a signature campaign for years or months in this forum is trusted and people use them freely without fear, the longer you run a signature campaign in this forum the more customers and trust you get believe me.

[Hyphen(-)]

The service owner should be able to tell the number of visitors that are coming from Bitcointalk.org (or any other site) even without an affiliate link.

The brand recognition alone can be enough for the company because many companies don’t care about how many people joint through a particular referral link or so, they are after their brand, how well recognized are they and that alone will give them more people because they feel they are reputable enough. Coming to Bitcointalk alone is an achievement for their advert 

Furthermore, some brands that are being advertised in sport club jerseys, stadiums, and some in signboards or billboards without referral links are also getting the right customers.

[Perfectbaby]

What they only cared about is the traffic they are gaining from the community and as I know there are really people who are gambling here than we know. These are the reasons why most casinos do love to run their promotion over here as to attract real time gamblers than ever. Again, the gambling should be able to have a total statistics of people who are making account or who are visiting their site.

[God Of Thunder]

Campaign managers on Bitcointalk don't have access to this information. The service could include a tracking link for each user, and get the data from their own system. Some of them must be doing this.

This is a bit extra work for the managers, but it is doable.
One of my clients provided a tracking link for each signature participant, and I had to send the customized signature code to all the campaign participants via direct message. The company were checking the stats weekly, and they were sharing the reports. I was kinda shocked that some users didn't get a single click from their signature after a few weeks and the project was asking me to replace those users. Usually, the projects share one tracking link which we include in the signature code and they track the overall signature campaign performace instead of checking participant wise.

[LoyceV]

I was kinda shocked that some users didn't get a single click from their signature after a few weeks

Did they write generic shitposts that nobody reads, or am I just biased in my assumption here?

[God Of Thunder]

Did they write generic shitposts that nobody reads, or am I just biased in my assumption here?

To be completely honest, I care about users who write their posts across all the forums, not just on a specific board. But that campaign required me to require participants to write at least 10 posts out of 25 on the gambling board. I feel like this is the most crowded board and full of generic shitposts. Even if you write a good quality post in a gambling board, it will be quickly buried under dozens of generic spam posts. I won't say that participants were writing shitposts that nobody reads, but surely not that quality you may expect.

I never considered the Bitcointalk forum as a massive source of traffic. I think the forum has some crypto OG and the crypto projects should focus on convincing them by building their reputation. It could be by sponsoring the community events, running promotionals campaigns, etc.

[Nathrixxx]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links, for example. If I wanted to advertise a service in Bitcointalk, I would really appreciate if the manager sent me a report of the last month's statistics, such as how many real people clicked on an ad and which of those people created an account.

The platforms they are promoting for has their technical team, which can give in details all the achievements they have made through the promotion taken place, this is not something we have to worry about, some campaign managers may also have some of these past data provided that the platform also copied them on the results, I can also see the relevance of how some campaign managers will often request their participant to update their signature codes to a new one, there are reasons for all these, because they keep track of all the progress.

[Lucius]

I was wondering, how measurable is the success from a signature campaign?
~snip~

Whoever pays users of this forum to promote them is not doing it out of charity but to make a profit. Specifically, when it comes to casinos, I think that most sig campaigns bring good results, otherwise they would stop advertising on this forum.

Maybe it will sound strange to someone, but considering the pay rates we have today, an average campaign can pay for advertising for a whole year on this forum from just one good player who has deep pockets and leaves large sums in the casino. I think it's clear to everyone that this is a very profitable industry whose spending here is almost insignificant.

[notocactus]

Whoever pays users of this forum to promote them is not doing it out of charity but to make a profit. Specifically, when it comes to casinos, I think that most sig campaigns bring good results, otherwise they would stop advertising on this forum.

Maybe it will sound strange to someone, but considering the pay rates we have today, an average campaign can pay for advertising for a whole year on this forum from just one good player who has deep pockets and leaves large sums in the casino. I think it's clear to everyone that this is a very profitable industry whose spending here is almost insignificant.

It's true with big casinos as they already have big customer population and they have passed a challenge of marketing financial budget which does not come from their own pockets but it is from a sustainable source that is part of their business revenue. It makes difference for them, as they only use business benefit, more exactly part of benefit, and reuse it for marketing. It's no longer challenge for them, while with young and newly launched casinos, they don't have considerable users, their business income is small, and they don't have sustainable money source for marketing.

In the forum, we see big casinos run their campaigns a long time while new casinos might stop their campaigns after 1, 2 weeks or 2 months as they can not afford to run their campaigns longer.

[Shishir99]

Maybe it will sound strange to someone, but considering the pay rates we have today, an average campaign can pay for advertising for a whole year on this forum from just one good player who has deep pockets and leaves large sums in the casino. I think it's clear to everyone that this is a very profitable industry whose spending here is almost insignificant.

True. However, the casinos must to able to attract such players from this forum. There are hundreds of casinos out there. Why would a whale consider playing in a casino if they have dozens of options? A new casino that starts its signature campaign with a thousand dollars weekly budget probably expects big players to sign up on their platform, but in most cases, players avoid new casinos that appear on the forum.

It will take them a while to start getting players. They will have to stay around, and their forum presence is essential too. I am sure any player would choose a casino that is around for a while over a new casino that launched their campaign just a few weeks ago.

[dkbit98]

I was wondering, how measurable is the success from a signature campaign?

There is no way to measure this correctly, in the same way like advertisers in real world can't measure success of their campaigns with billboards, newspapers, magazines and posters.
You can't click on commercial on TV yet they are paying millions to be advertised just for a few seconds.
On websites I don't click on ads, but I am aware they exist, and I think most of this stuff is working on subconscious level.

The Signature campaign is here to help establish the brand and make it more recognisable.

That is true, but they can also ruin their reputation if they are doing something wrong.
I can think of several companies that couldn't handle reviews and criticism from us

[nutildah]

I was kinda shocked that some users didn't get a single click from their signature after a few weeks

Did they write generic shitposts that nobody reads, or am I just biased in my assumption here?

I don't know about you, but when I find an inordinate amount of shitposts coming from a particular campaign, I make a mental note to avoid patronizing their product. I can't help but think ideal SEO would work in the same way: weeding out insignificant blather in favor of relevant, quality content. Its a cat-and-mouse game with Google and spam in which spam is always finding new ways to stay one step ahead.