To: signature campaign managers

[BlackHatCoiner]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links, for example. If I wanted to advertise a service in Bitcointalk, I would really appreciate if the manager sent me a report of the last month's statistics, such as how many real people clicked on an ad and which of those people created an account.

It would also be useful for the managers, to check which Bitcointalk users are the most "clickable." Wouldn't you be interested in a tool that that can monitor the results of your campaigns and return useful information to the service providers?

[OmegaStarScream]

The service owner should be able to tell the number of visitors that are coming from Bitcointalk.org (or any other site) even without an affiliate link.

[TryNinja]

I'm not sure if you can measure that with a third party tool.

I have the idea and impression that the signatures also do a good effort in brand recognition, meaning you might not see many clicks right away, but when someone wants to gamble they will remember that one casino that is everywhere on the forum, or the instant exchange that has a solid presence. How would you even measure that?

For clicks, most analytics tools already detect where the user is coming through even without a custom link because of the browser's referer tag. If a manager wants to click how clickable each user is, he could ask them to use an unique link on their signature.

[Hazink]

Most of the casinos here on the forum might not include a referral link to their code, but there is some sort of tracking ID which is being attached to the link. Every click that comes from the signature will be different from the ones that they get from other visitors, just like what you have in your signature code. 

Code:

 https://partners.casinopunkz.io/workspaces/api/tracking-links/record?trackingLinkId=18&affiliateId=101

The casinos always have their record of the traffic they get from here. If it's generally URL then it will be like a blind advertisement on the forum.

[BlackHatCoiner]

The service owner should be able to tell the number of visitors that are coming from Bitcointalk.org (or any other site) even without an affiliate link.

For clicks, most analytics tools already detect where the user is coming through even without a custom link because of the browser's referer tag.

I was today's years old when I figured out that there are referrer headers each time you click on a link.

I'm not sure if you can measure that with a third party tool.

How clickable a user is, is fairly simple. You could already do it with minimum cooperation with the service provider. Just give a unique link to each user. The casino would have to install some third party software that monitors each visit, though. Alternatively, the manager would use a link shortener (again unique for each user), which would do the job, and wouldn't require manual installation from the casino.

[PX-Z]

The service owner should be able to tell the number of visitors that are coming from Bitcointalk.org even without an affiliate link.

Yes, possible using google analytics or any third party tools with the referral traffic, but it's not really accurate if adblocker is used which most users using it. Impressions cannot be counted by a mere signature links, clicks is possible to record if the service uses some url parameters, say in my signature there is "?ref=bct", since link shortener with tracker is not allowed here.

Usually, signature campaigns is used solely for exposure and build a brand reputation on the forum.


Edit: Upon checking rainbet signature uses bitly link which i don't think is allowed.

[tsaroz]

The owner of the site can easily track their traffic origin with a custom script or external service like Google analytics even without having additional text on the url.
It's true that advertisement don't just mean traffic and a familiarity to the brand could bring more attachment hence engagement than raw traffic.
For most business, the traffic coming through the forum have much more conversion than any general ads which also makes it rewarding.

[mcdouglasx]

All the links have a reference at the end that identifies their source, and seeing that many companies choose to advertise here suggests that the investment is worthwhile. For example:

https://2up.io/?r=BTCTALK  
https://betpanda.partners/?ref=bct
https://rainbet.com/?r=bitcointalk2

[Mia Chloe]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links, for example.

I think managers are given a custom link to use for every promotion they offer on the forum and it's a way for them to track how much traffic they get. I'm not a campaign manager so I don't really know how effective it is at scaling a promotion and the traffic it brings. But I'm pretty sure those links are custom.

It's still not a bad idea to have a tool for something like that we have signatools already but I don't know if managers are using it.

[Little Mouse]

Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links, for example.

Most use the tracking URL. For example, punkz using- https://partners.casinopunkz.io/workspaces/api/tracking-links/record?trackingLinkId=18&affiliateId=101 (my bad, didn't want to share it lol)
These tracking URLs are from their aff platform, which can monitor the total stats (click, sign up, ftds etc).

Usually, signature campaigns is used solely for exposure and build a brand reputation on the forum.

Partially true, and I used to believe that back in the day, but the truth is, Bitcointalk is a great source to acquire high rollers. I have seen some significant figures in a few of my managed sig campaigns.

Edit-

It would also be useful for the managers, to check which Bitcointalk users are the most "clickable."

Someone tried it. If I can remember correctly, it was Royse777. I, too, tried this strategy for a casino (I forgot lol).

[Oshosondy]

Most use the tracking URL

When I was in livecasino, I was very certain that affiliate link was included in the signatures. You can claim in the link that I posted, you will see the affiliate link in the signatures code, but not all campaign signatures have the affiliate link.

[FirmWars]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links,

It is measurable definitely with a special tool that they use, I remember that there were some companies that launched a signature campaign on the forum and after letting the campaign run for 1 or 2 weeks, they will pause the campaign and the manager will write on the campaign thread stating that "this campaign is pause while the team evaluate the results of the previous weeks"

For the manager to say that the team wants to evaluate the result of previous weeks, it means that they have a tool that they are using to measure the success of the campaign.

[DubemIfedigbo001]

The service owner should be able to tell the number of visitors that are coming from Bitcointalk.org even without an affiliate link.

Yes, possible using google analytics or any third party tools with the referral traffic, but it's not really accurate if adblocker is used which most users using it. Impressions cannot be counted by a mere signature links, clicks is possible to record if the service uses some url parameters, say in my signature there is "?ref=bct", since link shortener with tracker is not allowed here.

You can still achieve these locally without using third party tools. I am not a very big fan of third-party tools in handling sensitive data. You can customize your landing page to retrieve the valid parameters from the URL e.g "id" or "ref" and submit it to your server to be stored in the database in any format you wish and you can reference on those data later from the admin dashboard. You can monitor how mant visitors proceeded with registrations or even those who just visited the page.

It is not very hard to implement by your devs instead of having to trust third parties with your marketing data.

[goldkingcoiner]

There are enough tools for tracking and analyzing.

From the business's perspective, campaign managers can make a rough prediction of quality/quantity from the user's posting/reputation history which is good enough.
There is no profit in creating a tool for microanalysing the individual signature wearers on some single forum.

And these kinds of forums are usually customized so it would be fairly hard to create a form of marketing tool that fits all.

[PX-Z]

Yes, possible using google analytics or any third party tools with the referral traffic, but it's not really accurate if adblocker is used which most users using it. Impressions cannot be counted by a mere signature links, clicks is possible to record if the service uses some url parameters, say in my signature there is "?ref=bct", since link shortener with tracker is not allowed here.

You can still achieve these locally without using third party tools. I am not a very big fan of third party tools in handling sensitive data. You can customize your landing page to retrieve the valid parameters from the URL e.g "id" or "ref" and submit it to the server to be stored in the database in any format you wish and you can reference on those data later from the admin dashboard.

It is not very hard to implement by your devs instead of having to trust third parties with your marketing data.

Yes, just like i mentioned on your quoted post.

The only cons of having your own statistics is the resources it will eat up, since it will save every click a user makes, this will record the domain, url as referral, device, ip address, user agent/browser, country, time, if unique, i guess much more else field is needed.

Bitcointalk is a great source to acquire high rollers. I have seen some significant figures in a few of my managed sig campaigns.

Yeah, the G&R board is the witness to that. 

[LoyceV]

If I wanted to advertise a service in Bitcointalk, I would really appreciate if the manager sent me a report of the last month's statistics, such as how many real people clicked on an ad and which of those people created an account.

Campaign managers on Bitcointalk don't have access to this information. The service could include a tracking link for each user, and get the data from their own system. Some of them must be doing this.

It would also be useful for the managers, to check which Bitcointalk users are the most "clickable."

I'm very curious how profitable the countless spammers on the Gambling board are. If it wouldn't be profitable, they probably would have stopped already, but they can't be earning "clicks" from mindless people who just post in spam megathreads without reading.

I've only once been in a campaign that tracked signature clicks from each user, and SirJohnVonSlotty's Sent feedback sheds some light on individual performance:

I've been renting Loyce's signature for a couple of months now, the campaign in question was for Coinslotty. Out of 20 signature holders, he had the best performing results in total. His account holds huge historical value in older posts, and he's also quite active on a daily level, making him one of the best investments we did this year. He's always going that extra mile, so he's worth the extra funds.

Note: this was a campaign for a casino, and I barely post on the Gambling board.

Out of 20 different members in our Coinslotty signature campaign, dkbit98 was constantly in the top 3 performers, just next to LoyceV. He's not only a good quality poster, but also an active member of the community, with a good sense of humor. If you get the opportunity to onboard him on a project, do not hesitate. He's worth the extra money.

[libert19]

I don't think I have ever clicked on somebody's signature, signatures are more about brand recognition imo (as TryNinja said), if I were to ever seek casino, my memory should serve me with casinos I have seen frequently in signatures.

All the links have a reference at the end that identifies their source, and seeing that many companies choose to advertise here suggests that the investment is worthwhile. For example:

https://2up.io/?r=BTCTALK    
https://betpanda.partners/?ref=bct
https://rainbet.com/?r=bitcointalk2

Same with mine — https://jacksclub.io/?t=bitcointalk

[She shining]

I believe is to build an image not necessarily for the link to be clicked. When you see people wearing an avatar and promoting a service many subconsciously consider them legit.

[BitMaxz]

If I wanted to advertise a service in Bitcointalk, I would really appreciate if the manager sent me a report of the last month's statistics, such as how many real people clicked on an ad and which of those people created an account.

I'm a bit curious here based on this sample if the managers who manage the campaign if he had access to these statistics?

If you are going to request or ask for a report for last month's traffic data statistics, then I think the manager won't be able to provide that unless if they have access to that site.

Since you are the owner, you should use some tracker to do that. In my experience in my blogging, I am using UTM parameters and Google Analytics to track my visitors and where they came from.
Google Analytics is more advanced and powerful at tracking; if you own a website, you can use this for free. You can give the manager access to these trackers if you don't want to manually check them for yourself and ask them later for final statistics.

[Odohu]

I was wondering, how measurable is the success from a signature campaign? Since many signature spaces contain no affiliate links, and is just the URL of the service advertised, then the service provider cannot really tell how many people click on the signature links, for example. If I wanted to advertise a service in Bitcointalk, I would really appreciate if the manager sent me a report of the last month's statistics, such as how many real people clicked on an ad and which of those people created an account.

It would also be useful for the managers, to check which Bitcointalk users are the most "clickable." Wouldn't you be interested in a tool that that can monitor the results of your campaigns and return useful information to the service providers?

There are many ways service track these things, not necessarily via unique clickable referral links but others. Believe it or not, signature campaigns have become a measure of how serious any crypto company such as casino is in the business and having an active signature campaign here gives a lot of active users the assurance that the company is serious in their business. If the campaigns are not bringing value to them, companies will not spend thousands of dollar weekly running them.

Many platforms users explodes the moment they run a promotion in this forum which is why you see some companies keeps coming back after different rounds of signature and other campaigns. Signature campaigns have been the reason I use so many services including non KYC exchanges like CCE.Cash which is the last one I have used, and several casinos that I play actively in. It is usually how I know about them.

Although there is no public available means of tracking this data ... regarding the impact of signature campaigns, we can only guess base on the number of years companies have been running their campaigns without stopping.