https://www.msn.com/en-us/money/markets/trump-s-push-for-crypto-capital-sparks-pwc-shift-towards-digital-assets/ar-AA1TBOAa"The US arm of the Big Four giant PwC has changed its stance on cryptocurrency work following President Donald Trump’s fondness for digital assets.
Trump has pledged to make the US the “crypto capital of the world” after passing the ‘Genius Act’, which governs digital assets such as stablecoins, into law last year.
As a result of Trump’s focus, digital tokens like Bitcoin gained $1.2 tr in value in the 12 months after he won the election, according to CoinGecko data.
With the focus on digital assets in the US, firms are starting to rethink their former reluctance to work with crypto clients.
Speaking to the Financial Times, PwC US boss Paul Griggs said the firm will ‘lean in’ into cryptocurrency work.
Griggs explained: “We feel a responsibility to be hyper-engaged on both sides of the business.”
“Whether we are doing work in the audit space or doing work in the consulting arena, we do all the above in crypto; we see more and more opportunities coming our way,” he added."