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Author Topic: Are some casino scam accusations just negative marketing in disguise?  (Read 766 times)
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January 14, 2026, 08:07:36 PM
 #81

I think people would be surprised the lengths that dishonest people will go to try and earn a buck.  Scams, lawsuits, lies...  Some people have no self respect and think that everyone owes them something.  They can't deal with their own failure so they start sabotaging those who they think are the competition.  It is actually not only shameful, but is a perfect example of why some people never make it.  Winners focus on winning.  Losers focus on the competition.  Don't be a loser.

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January 14, 2026, 08:15:56 PM
 #82

Often, these new users and the noise they generate are simply users who had a problem with the casino and lost money (fairly or unfairly). These disgruntled users tend to create multiple online accounts to leave a negative impression and tarnish the casino's reputation.

Regarding whether casinos pay to give others bad publicity, I don't think so. To be honest, it's not worth spending money on that, given the level of competition. It's better to use that money for positive advertising. What you're saying applies to situations where you have direct, one-on-one competition, like the two most popular presidential candidates, two identical stores on the same street, or extremely popular brands that use this kind of beefy advertising, like Coca-Cola vs. Pepsi.

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January 14, 2026, 08:16:16 PM
 #83

So it made me wonder, with how competitive the online casino space is now, is it really just about marketing and promos anymore? We all know casinos spend a lot to attract players, but do you think some of them also play dirty and use negative marketing? By that I mean, could some casinos be using throwaway or newbie accounts to post bad stories, accusations, or doubt against competitors, just to damage their reputation and scare players away?
Conspiracy theory . Huh!!!
I like to think that it is a waste of human resources to do so. Such energy would rather be expended on innovative marketing strategies. What I know is that, pulling someone down does make you go up. In fact , you have to be down to be able to pull someone down. And it applies to online too. If you are a reputable casino you will be less bothered about these accusations.

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January 14, 2026, 08:19:03 PM
 #84


So it made me wonder, with how competitive the online casino space is now, is it really just about marketing and promos anymore? We all know casinos spend a lot to attract players, but do you think some of them also play dirty and use negative marketing? By that I mean, could some casinos be using throwaway or newbie accounts to post bad stories, accusations, or doubt against competitors, just to damage their reputation and scare players away?


Not gonna lie, I think it is possible.
I've just seen a worse complaint than it doesn't make sense anymore. However, the evidence we're presented and the casino were just hit by some minor lapses, but not enough to tarnish their reputation and be accused with scam.
These people found some loopholes to exploit that they could use against the casino. So, this is where we are unsure of, whether they're working for another casino or they're working alone, taking advantage of the casino's weak point.

This kind of dirty tactic is very common, not only in the gambling industry, but in every field where market competition is very tight.
Normally, established casinos and other forms of business models are typically not going to be affected by a handful of accusations.

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January 14, 2026, 08:27:29 PM
 #85

I've seen that too. Some complaints are perfectly valid, but when several new accounts appear telling almost identical stories, it gets a little strange. With strong competition between casinos, you can't rule out negative marketing to tarnish the image of others. That's why I think the best thing to do is look at the player's history, see if there's real proof, and if other people have had the same problem. Not every complaint is a lie, but you can't believe everything you hear either.


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January 14, 2026, 08:30:31 PM
 #86

I’m not saying all accusations are fake, there are real issues and real bad actors out there. But with so many new accounts and similar complaint patterns, it’s hard not to question if some of this is manufactured noise.

I have really thought about that in the past also, seeing so many newbie accounts coming out to complain makes it look suspicious. But when I further dive into cases like this, I got to realize that most newbies complaining are just here in the forum to raise issues of the challenges they face, as they see the forum as a place where scams are not tolerated and those casino representatives will quickly respond to their complaints. This could be the reason we see so many newbies complaining rather than seeing high rank members raising a case against them.

Another reason could be that naturally, newbies are more prone to mistakes and violation of rules of the casinos, so when they’re penalized, they rush here to ask for help and hope it’ll be resolved for them. On a wider note, your claim could also be right, but without enough proof to back them up, it remains a speculated case and nothing should be expected more from such claim.

 
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January 14, 2026, 08:31:09 PM
 #87

I’m not saying all accusations are fake, there are real issues and real bad actors out there. But with so many new accounts and similar complaint patterns, it’s hard not to question if some of this is manufactured noise.
For all the new accusations against a casino, for the ones that are confirmed to be false allegations, I consider them to be from unsatisfied customers. I don't think casino owners can go that low just to spoil their competitors' reputations.

Even on review platforms like Trustpilot, casinos can only pay for good reviews, but to spoil others' brands, how much are they willing to spend, and how sure are they that customers from the next casino, if they succeed, will come to their side?

 
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January 14, 2026, 09:19:46 PM
 #88

Honestly, with the way some reports are coming to this forum about certain casinos, it is clear that it is just market competition. Some of these scam accusations are not back by any evidence as some posters always claims.it shows that some posters is likely just trying to damage some casinos reputation possibly even being influenced by other casinos.

But the main reason we don’t always notice this is because some posters actually do have evidence about some casinos they accuse. So, I believe that market strategies play a role in causing some of these casino accusations. When a casino is not that many  in the forum, there are not as many scam reports about them. But recently, we have been getting some scam accusations against big casinos and some of these reports don’t have concrete evidence to back them up.
I see it a bit in the middle. Yes, there is competition in the market and it often comes across in the forums. Looking at some posts, it seems that the purpose of the complaint is not clear and the evidence is weak. Especially when it comes from a new account, the suspicion increases.

However it is also true that big casinos do not always mean that they are clean. When they are big, it is also easier to hide problems. So I think it is wrong to completely dismiss the complaint or to blindly believe it. The best way is to make a decision slowly, after looking at the evidence, experience and the reaction of the community.

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January 14, 2026, 09:22:41 PM
 #89

Lately I’ve noticed a lot of newbies popping up and posting negative comments about casinos, some are simple complaints while others are more serious and framed as full scam accusations, sometimes with “evidence,” sometimes without. Whether they’re valid or not usually depends on how the community looks at it.
When you see a scam accusation about a casino on the forum here, you shouldn’t just believe all of them, some of them might just be fake, so people are just trying to bring down a casino, so they going to start posting negative things about the casino on the forum here, that’s why when any thread is created here, it’s always properly investigated before people will conclude.

So it made me wonder, with how competitive the online casino space is now, is it really just about marketing and promos anymore? We all know casinos spend a lot to attract players, but do you think some of them also play dirty and use negative marketing?
I haven’t heard anyone saying casino pays people to post negative things about their competitors, actually it’s possible, they will want to spoil other gambling sites reputation so that attention will be shifted to their own company, but it’s rubbish. You don’t have to spoil other’s reputation just because you want to grow.

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January 14, 2026, 10:06:28 PM
 #90


I haven’t heard anyone saying casino pays people to post negative things about their competitors, actually it’s possible, they will want to spoil other gambling sites reputation so that attention will be shifted to their own company, but it’s rubbish. You don’t have to spoil other’s reputation just because you want to grow.

Of course you won’t see it being offered publicly since it’s illegal. This is really just my own assumption based on what I’m seeing, and I could be wrong, so yeah, it’s hard to prove anything for sure. If I compare it to what’s happening in our country, it feels similar to the suspicion that the government is paying trolls to defend them on social media and attack critics. Maybe not exactly the same pattern, but the purpose feels similar. And it’s not just happening quietly or on a small scale, you can actually see it playing out in public.

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January 14, 2026, 10:11:08 PM
 #91

I've seen that too. Some complaints are perfectly valid, but when several new accounts appear telling almost identical stories, it gets a little strange. With strong competition between casinos, you can't rule out negative marketing to tarnish the image of others. That's why I think the best thing to do is look at the player's history, see if there's real proof, and if other people have had the same problem. Not every complaint is a lie, but you can't believe everything you hear either.

Some may valid and some may not.

What we need to look at is the proof they present since if they just release pure statement without supporting proof well that means they are just trolling.

But if they can present something and the casino continue to ignore them despite of their willingness to cooperate with the investigation or with their follow up made, with this we can say the casino is at fault and it shady that they ignore these users and didn't solve their issues.

We can easily spot those legitimate and not also check the post history of the accuser since we can also see it there if they are troll or just a legitimate normal gambler.

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January 14, 2026, 10:21:29 PM
 #92

Some are negative marketing, trying to frame a casino. Either they are paid to do so, or they lost money in the casino, in other to express their anger, speaking il of the casino is their only best option.

It does not matter the rank of the person. A newbie, member can also lay real complain of being scammed. On the other hand, a higher rank member can also speak ill of a casino in disguise to bring the casino down.
not every negative comment is true. some people speak badly about a casino because they are paid to do so and some do it out of anger after losing money. at the same time it is also true that new users can really be scammed. so it is not right to judge based on whether someone is new or old. even high rank members can speak badly for their own benefit. in my opinion the main thing is not who is speaking but whether there is proof and what the wider community is saying. this makes it easier to tell the difference between truth and lies.
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January 14, 2026, 10:26:19 PM
Last edit: January 19, 2026, 07:24:09 PM by AmoreJaz
 #93

Some are negative marketing, trying to frame a casino. Either they are paid to do so, or they lost money in the casino, in other to express their anger, speaking il of the casino is their only best option.

It does not matter the rank of the person. A newbie, member can also lay real complain of being scammed. On the other hand, a higher rank member can also speak ill of a casino in disguise to bring the casino down.
not every negative comment is true. some people speak badly about a casino because they are paid to do so and some do it out of anger after losing money. at the same time it is also true that new users can really be scammed. so it is not right to judge based on whether someone is new or old. even high rank members can speak badly for their own benefit. in my opinion the main thing is not who is speaking but whether there is proof and what the wider community is saying. this makes it easier to tell the difference between truth and lies.

That is why we can always validate the complaint or claim. Because we will know the authenticity of such complain if he can show valid proofs of his claim. Because sooner or later, we will know the truth about such situation. And if the site has nothing to hide, it will show also. That is why, not all complaints are valid or because of the site's negligence. Most of the time, it is the player's fault. So make sure to check the integrity of the claim. Because most reputable sites won't ruin their credibility because of one's player false claims, right?
For spectators, you will know the validity of the claim by the proofs they will present. If there's nothing, so for me, that clearly a false accusation towards the site and should not be counted as valid complaint towards the site.

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January 14, 2026, 10:34:36 PM
 #94

Lately I’ve noticed a lot of newbies popping up and posting negative comments about casinos, some are simple complaints while others are more serious and framed as full scam accusations, sometimes with “evidence,” sometimes without. Whether they’re valid or not usually depends on how the community looks at it.

So it made me wonder, with how competitive the online casino space is now, is it really just about marketing and promos anymore? We all know casinos spend a lot to attract players, but do you think some of them also play dirty and use negative marketing? By that I mean, could some casinos be using throwaway or newbie accounts to post bad stories, accusations, or doubt against competitors, just to damage their reputation and scare players away?

I’m not saying all accusations are fake, there are real issues and real bad actors out there. But with so many new accounts and similar complaint patterns, it’s hard not to question if some of this is manufactured noise.

I dont think negative reviews like these can offer any benefit to the casino. It will just ruin reputation of the casino.

I have personally writen a big negative review about one casino and I dont think anything good came out for that casino because of it.
If users dont trust casino with their funds it is start of the casino closure.

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January 14, 2026, 10:35:05 PM
 #95

I’ve noticed the same thing, but it’s hard to prove whether they’re really part of some farm just trying to paint a bad image on a casino. What stands out to me though is that scam accusations have clearly increased, while DT members aren’t tagging most of them as relevant.

That already tells you something. A lot of these accusations don’t look legit, more like attempts to mislead people and make them lose trust in the casinos being targeted. It’s another reason why we really need to be careful and not take every accusation as legit ones.

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January 14, 2026, 10:39:35 PM
 #96

I’m not sure, but I’ve never thought about a scheme like what you’re thinking. If you think about it, that method is very likely doable. But I don’t think casinos with large marketing budgets would do that to their competitors. I just think some new users are actually senior users who don’t want to reveal themselves. But the casino really does experience that problem.
The real battle is happening over who has the right and best budget for marketing, and whoever knows the best way wins. Everyone is busy attracting customers in the best way they can; spending money to ruin others' reputations will be a waste if a casino is too attracted to the other and needs those people as customers. The best they can do is offer to buy them off and merge together; that spreading of negative information about competitors looks old-fashioned to me too.

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January 14, 2026, 10:46:02 PM
 #97

Lately I’ve noticed a lot of newbies popping up and posting negative comments about casinos, some are simple complaints while others are more serious and framed as full scam accusations, sometimes with “evidence,” sometimes without. Whether they’re valid or not usually depends on how the community looks at it.

So it made me wonder, with how competitive the online casino space is now, is it really just about marketing and promos anymore? We all know casinos spend a lot to attract players, but do you think some of them also play dirty and use negative marketing? By that I mean, could some casinos be using throwaway or newbie accounts to post bad stories, accusations, or doubt against competitors, just to damage their reputation and scare players away?

I’m not saying all accusations are fake, there are real issues and real bad actors out there. But with so many new accounts and similar complaint patterns, it’s hard not to question if some of this is manufactured noise.

Yeah, I'm under the impression that some casinos are now going to the lengths of trying to have someone make a casino look back because of the tough niche competition that we have right now. Because you will be surprised by the amounts of newbie account trying to bad mouth specially new casinos and accusing them of every scams that you can find in the book.

And that's why some casinos don't want to reply because they might have a feeling that the accusations doesn't have any base. Or some casinos are going to feed this troll because they want to protect their name and again, specially new ones.

It's up to the community on how to read between the lines and most of us here have been playing for many years and can distinguished what a troll is or real accusations.

 
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January 14, 2026, 10:48:06 PM
 #98

I mean... As a rule of thumb, people are more likely to be vocal about their personal experience with a service when their experience is bad. When their experience is okey or very good they have no reason to be specially vocal about what happened to them while gambling, as their expectations were met or surpassed.

Still, I recognize there are casinos which would be willing to attack the reputation of others for the sake of keeping people from signing up with them. But realistically, those campaigns are very difficult to detect without trusting the word of the casino being attacked.

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January 14, 2026, 11:13:08 PM
 #99

I’m not saying all accusations are fake, there are real issues and real bad actors out there. But with so many new accounts and similar complaint patterns, it’s hard not to question if some of this is manufactured noise.
It could be that some stories are fake and used as tactic to harm the reputation of competitors. We just can't measure how many of them are real and how many are fake. The point of every accusation is to prove what they are claiming. If there is proof and evidences, that is what really matters. So, pay attention to this and don't give much importance to the second intentions of the accuser.

I believe unethical tactics to discredit the concurrency will cause only damage to the defamer himself on long run, as accusations don't have any weigth and will be considered persecution.

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January 14, 2026, 11:23:56 PM
 #100

Some people accuse casinos of being a scam just to be controversial and just criticise a casino because they want them to get out of the picture..while there are scam accusations that are fake there are those that are not false accusations or negative marketing strategy, this is because users might have encountered one or two problems using the casino and these complaints are not being solved on time

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