After losing $100m Britain's biggest Bitcoin company pledges to keep buying.

[Fiatless]

The Smarter Web Company, a web design business owns 2,674 Bitcoins it bought at an average price of $111,232 each. But it has lost about $100m (£73m) in three months.

Andrew Webley, who runs the Smarter Web Company said that regardless of the significant losses he would buy more of the digital asset again in the future. He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

Keep hodling.

https://finance.yahoo.com/news/ve-lost-100m-bitcoin-three-154413294.html

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[Nathrixxx]

This is a strong mind decision and I know that he will never regret making this decent decision, Bitcoin value increases with time, there might be fall for now as many already were talking about the losses of microstrategy during this fall, but here's where holding comes in and how we can prevent further losses, only if we can continue to hold and also buy on every dip of the market falls and continue holding.

[Lucius]

What kind of losses are we talking about? Nobody lost anything if they didn't sell, so why talk like this unless the company needs some free PR? Besides, someone who waits for the price to reach ATH to invest isn't exactly the type of person who has a nose for business, right?

[Fiatless]

What kind of losses are we talking about? Nobody lost anything if they didn't sell, so why talk like this unless the company needs some free PR?

The company is simply comparing the worth of the Bitcoin they own now with the price they bought them. They have indeed lost nothing except that they sell because the price will definitely go up in the future.

Besides, someone who waits for the price to reach ATH to invest isn't exactly the type of person who has a nose for business, right?

Many investors expected that the price of Bitcoin would get to $200k. So they took the risk to buy above $100k. Sadly they ended up buying at the peak since the price didn't increase as predicted.

[EluguHcman]

The Smarter Web Company, a web design business owns 2,674 Bitcoins it bought at an average price of $111,232 each. But it has lost about $100m (£73m) in three months.

Andrew Webley, who runs the Smarter Web Company said that regardless of the significant losses he would buy more of the digital asset again in the future. He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

It is delightful to still come to this extent that even when most investors believed only buying at the DIP was the best time to buy Bitcoins.
The Web company strategic design of accumulating Bitcoins is very admirable. Without meaning to be deceptive, the Strategy was courageous buying at that average price without undermining being too high to buy while others targets the DIP.

To correct an impression, I don't think if it is right to say investors looses $ because the market price fell too DIP that could even discourage those that fans buying the DIP. We should understand that investors trailing to invest in Bitcoin for the long term does not have time to panic over the market sentiments that keeps traders at FOMO who want to make short term rich on tracking and predicting market prices with the hope of making short term profits.

Bravo to the Smarter Web company warming to also take advantage of buying more at the current price drops.

Just stay aware that Bitcoin is volatile and will always rise in the long term.
Don't forget to invest what you can not afford to risk.

[Charles-Tim]

This is one of the good and encouraging post that I saw recently. People need to know what bitcoin is, the bear market will come, some people may be afraid, the market price of bitcoin will later increase a little, later followed by bull market and all-time high will be seen again. Bitcoin has been very predictable in long term.

[Chibit01]

Without “M” in front of your $100 makes if look like a web company as big as that is complaining of losing an amount as small as that.

At least he took a positive lesson instead of regretting there investment action on Bitcoin now they will have to buy more and expand their expected holding period instead of the little short time they might have been planning.

The company is simply comparing the worth of the Bitcoin they own now with the price they bought them. They have indeed lost nothing except that they sell because the price will definitely go up in the future.

But that’s a wrong way to actually rate a volatile asset that have hope of recovering, unless it’s sold they should not consider it as lost instead they will just calculate how much of value have left the volume they hold and until they sell they are not to official report any loss, its still under unrealized loss.

[noorman0]

If I'm interpreting correctly, they're a non-financial company. As long as their strategy doesn't involve public funds and significant risk responsibilities, I think it's fine. Otherwise, they just need to have financial reserves to support their operations during bear markets, lol.

I've never heard of this company, but it's a significant floating loss.

[Yamane_Keto]

I don't think The Smarter Web Company is a web design business, they changed their business concept to become a Bitcoin treasury company.

Based on reported company announcements and financial news from February 2026, the company has pivoted to become a "bitcoin treasury company," adopting a 10-year plan to accumulate Bitcoin on its balance sheet.

https://www.investegate.co.uk/announcement/rns/the-smarter-web-company-plc--swc/bitcoin-purchase/9374558#:~:text=The%20Smarter%20Web%20Company%20PLC,its%20"10%20Year%20Plan.

The company launched in 2009 and has origins in web design, but its strategy has recently shifted towards holding bitcoin on its balance sheet.

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Webley's firm has spent some £221million of investor capital buying bitcoin as part of its strategy as a bitcoin treasury company.

https://www.msn.com/en-ie/money/other/britain-s-largest-bitcoin-treasury-company-debuts-on-london-s-main-stock-market/ar-AA1Vzsr0

Their plan is to hold Bitcoin for 10 years, and the average price of $111,232 may be too low after 10 years.

[death69]

Webley has lost $100m in 3 months and the answer is we are buying more, this either is the greatest long term thinking we have ever witnessed or is what you say to cover up the fact that you have so badly timed the market that the only exit is through it. Hard to tell which. Leverage makes the difference. You can hold on to your own money forever, ride out the cycles, be zen-like. However, when it comes to shareholder capital, and you have stock prices, quarterly reports, people with questions... Suddenly hodling is the only option that is not so bad.

It can only work when Bitcoin rises sufficiently, rapidly enough, to cover the volatility and to cover the opportunity cost and risk of capital destruction. If it doesn't? Assuming that Bitcoin just stagnates at $75k over two years, and grinds sideways? Then these companies are left to hold an asset that they cannot sell without acknowledging that the entire strategy was incorrect. And they are not able to raise more capital as the stock is all in the toilet, and the flywheel just halts.

[Sim_card]

These are companies and investors who are preserving their wealth in bitcoin which is the reason why they will continue buying irrespective of the market phase. Anyone that buys bitcoin and his portfolio has depreciated due to the dip isn't at loss if he didn't sell but hodli because 1btc = 1btc. This should encourage the plebs to continue DCAing.

[asriloni]

He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

Keep hodling.
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Hopefully, his company does it right by going all in on Bitcoin. It's good he has a mindset to use Bitcoin as a long term investment. However, his company's market valuation has fallen so hard from 1b as its peak to the only around 100m, which is signaling his company isn't fine atm.

Beside that since SWC stock was dumping so hard. It's difficult for them to buy more BTC caused by they can't sell their stock anymore. Meanwhile, their company is now in underwater due to Bitcoin's price. So i don't think they can buy more btc without their stock to perform better than their underlying asset.

[FirmWars]

His words is giving some motivational tones but this is a risk he is able to handle unlike many people who can not even stand to see that they have lost 10% from their Bitcoin, they will start panicking and would want to sell off. The man is able to handle the risk and he must have already thought about it even before he invested. Some people make the mistake to bit more than they can chow that's why it purge them at last.  They had a strategy like he said and only them knows better about it, they will buy more now that the price is $70k+, nothing beats having a strategy and when we utilize it, others might think we are making a mistake but we know better.

[BABY SHOES]

There is nothing to lose with the company and their bitcoins are still intact, it's just that the estimated price of the purchase is high with the current price of $72K which is low, so the portfolio is decreasing, so it's natural then.

Companies are unlikely to invest for only 1-2 years maybe their plans are longer even more than a decade, the company's considerations are mature in contrast to us as retail investors who can sometimes sell halfway.

Now bitcoin is experiencing a severe decline, don't panic, if there is money it is better to buy and this must be brave enough to do.

[mcdouglasx]

Bitcoin is like sitting patiently fishing, silently waiting for things to flow. It's absolutely true; it's not an investment for months, it's an investment that will bear fruit in years, and that's what many don't know, which is why they end up selling because they're scared of the fluctuations. We have to be aware that volatility exists, and at least set a date. For example, I'll put these BTC here, and I'll come back and see how everything is in 5 years.

[aoluain]

It looks like Andrew Webley realises that 1 Bitcoin is still 1 Bitcoin regardless of what the market
decides what the FIAT price is today or tomorrow.

Only thing I would say is that has probably bought those Bitcoin or a good amount close to the top
of the Bull market.

If we are heading for a Bear market I wonder foes he have the Diamond hands required to HODL?

[Lida93]

As much as you're still holding even with the price dump that reduces the value of your funds when calculated in fiat from the price you bought, then it's not really a loss as I understand that with time price would rally up again. The company is on an investment track and  even Andrew Webley whom is said to run the company understands too well how bitcoin works and that's why he rather speaks on accumulating more bitcoin on a long term strategy as the price continues to fall.

[casey15]

This is the type of mindset that excel. A lot of people know that Bitcoin still have potential but not so much have the balls to hold and be patient to see that potential actualize.
Losing $100m is no joke and the fact that he is still willing to buy more just shows how committed he is to the Bitcoin project and how he believe in the future of Bitcoin. I for one won't be able to do that.
The market has been so unstable for a while now, I just hope he did not have bankrupt his company or sell it off just so he can buy Bitcoin. As he rightly said, bitcoin should be a  multi year investment, that lasts for years before you start thinking of profit. With the price which be purchased the coin, it shows that he just bought recently but I just hope that the money invested is something that he is very much willing to risk

[Floxynice]

He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

This is it. Those who should be counting their losses are those who panicked and sold their bitcoins. As long as you are still sticking to your plan and long term conviction, you still have hope. This is not the first time bitcoin is experiencing dip, it has always recovered after every dip. The panic isn't neccessary, big investors know better that bitcoin rewards patience and consistency.

[0x000369]

He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy. Keep hodling.

yeah "long-term strategy" is what every ceo says when they're down 100m in three months at a 111k average buy price

they're not choosing to hodl they're forced to hodl because selling now would mean realizing those massive losses and getting absolutely rekt by shareholders

big difference between personal diamond hands and managing a public company balance sheet when you're underwater

this smells like hopium and a desperate attempt to talk up their bag more than genuine conviction

@death69 you hit it on the head about shareholder capital