After losing $100m Britain's biggest Bitcoin company pledges to keep buying.

[lionheart78]

I believe the action of Smarter Web Company is based on the belief that Bitcoin will naturally rally in price after this bear market season.  Just like what happened in the previous cycles, I think the owner believe that after the halving they will eventually gain profit thus for the long term plan.

It is a wise move, IMHO. Buying Bitcoin at this price range will lower their average price entry, and if they intend to keep buying all through out this bear market season, the average investment entry will even get lower since in the history of Bitcoin, the price plummeted by more than 60% of its ATH during the bear market.

[Dunamisx]

No one should be losing by now except that they sell in fear, the market is falling and now is not the time to sell, instead we are expected to hodl and continue in this till the market pump, so i see no reason for loss except one decided to sell at the fall of the market, while for those willing to hold, they should be more expectant, because the market will be more volatile this time and appear more bearish before we get out of it.

[macson]

He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

This is what happens when we understand that investing in bitcoin isn't a short-term investment, but a long-term commitment. So, even if the bitcoin price drops, it's simply a normal market phase, and there's nothing to worry about. The perceived loss isn't a real loss, but rather a normal decline in value. One day, when the bitcoin price rises again, the value has the potential to recover.

Buying more is a good opportunity that can be taken at this time because the price position is so low, which means that when the market recovers, the potential increase in value could be felt more significantly.

[Ivystar5]

The Smarter Web Company, a web design business owns 2,674 Bitcoins it bought at an average price of $111,232 each. But it has lost about $100m (£73m) in three months.

Andrew Webley, who runs the Smarter Web Company said that regardless of the significant losses he would buy more of the digital asset again in the future. He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

Keep hodling.

https://finance.yahoo.com/news/ve-lost-100m-bitcoin-three-154413294.html

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Personally this just an attention on the company for now because basically they knew that bitcoin isn't instant multiplier and sure he acknowledged it that it's a long term investment so I hope they stop using potential loss to calculate and put fear or cause attention to themselves while showing a different image for investors (small scale) to see and maybe panic on their own investments.

But in the end bitcoin is long term and the longer the better. Keep holding remains the end message.

[Alphakilo]

He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

This is what happens when we understand that investing in bitcoin isn't a short-term investment, but a long-term commitment. So, even if the bitcoin price drops, it's simply a normal market phase, and there's nothing to worry about. The perceived loss isn't a real loss, but rather a normal decline in value. One day, when the bitcoin price rises again, the value has the potential to recover.

Buying more is a good opportunity that can be taken at this time because the price position is so low, which means that when the market recovers, the potential increase in value could be felt more significantly.

Am glad that institutional adoption has been made buying large quantities of Bitcoin possible with ETF launch and existence. This company surely ranks among microstrategy and Blackrock and other big Pocket institutions that is doing so much to accumulate Bitcoin for long term because of the massive potential of returns if stands to make despite this current dip in price. A good plan doesn't always have to check seasonal movement to be solid and it is wise to keep hodling Bitcoin for now by DCAing which is sure as an individual investor who wants to still make wealth possible in the long run.

[Publictalk792]

Even though the company has taken loss on paper of 100 million on its 2,674 Bitcoins bought in a time average of 111,232, its CEO, Andrew Webley, believes in long-term, multi years plan instead of focusing on short term drops. This Company Money model shows that this company sees Bitcoin as electronic money, which can be saved over time and they even plan to lower their average cost by buying more at lower value so they can get better more quickly in future. Although this recent move of company to London Stock Exchange shows its wish to enter FTSE 250, the recent fall of up to 100 million is reminder that such path comes at cost of heavy account weight which can only be lowered by company following the market waves by holding.

[Iranus]

This is a strong mind decision and I know that he will never regret making this decent decision, Bitcoin value increases with time, there might be fall for now as many already were talking about the losses of microstrategy during this fall, but here's where holding comes in and how we can prevent further losses, only if we can continue to hold and also buy on every dip of the market falls and continue holding.

However, to continue holding and buying whenever the market falls, you need money and a clear financial plan. Without a stable income or cash flow, or a sufficiently large emergency fund, you will find it difficult to hold onto long term investment, let alone buy when prices fall.

Times like these show us that in investing, belief and patience are not enough. We need thorough preparation and a suitable financial plan.

Im very curious to see how MSTR will cope with a bear market if Bitcoin falls below $50k and stays there for an extended period.

[SeriouslyGiveaway]

However, to continue holding and buying whenever the market falls, you need money and a clear financial plan. Without a stable income or cash flow, or a sufficiently large emergency fund, you will find it difficult to hold onto long term investment, let alone buy when prices fall.

Times like these show us that in investing, belief and patience are not enough. We need thorough preparation and a suitable financial plan.

As investors, we must focus on our practice to make it more careful and safely than people who are in this same market as either traders or speculators. Investment is a best and safest practice in this market but it does not guarantee all investors will succeed because it is decided by their personal investment practice.

It includes how they prepare before investing like knowledge from learning, basic tests and practice with Bitcoin testnet, wallets from downloading, installing, creating, backing up and recovery. Then how prepare good finance before investing as well as how they separate their finance into some parts and one of them is for investment.

It's recommended to have a financial part as discretionary income for investment fund, that is most important for investment success and profit in the long term.

[X-ray]

I know people with high conviction like this make big profit at the end, many similar cases with bitcoin and how some people sold their homes off for bitcoin and become millionaire.

But it doesn't hurt to buy at lower price, however since he's trying to hold it for long term, I guess current price doesn't really matter since from historical data bitcoin has always been going up multiple fold over long period of holding.

At least he's not putting all that money into future market and got rekt.

[m2017]

The Smarter Web Company, a web design business owns 2,674 Bitcoins it bought at an average price of $111,232 each. But it has lost about $100m (£73m) in three months.

A web design business owns b]2,674 Bitcoins[/b] - that seems unimaginable to me.

Again, loss of bitcoin owners is mentioned here, but this is likely again a case of imaginary losses, since The Smarter Web Company didn't sell its bitcoins. This is essentially discussed below.

Andrew Webley, who runs the Smarter Web Company said that regardless of the significant losses he would buy more of the digital asset again in the future. He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

It turns out that the company does not intend to sell at a loss, which means there are NO losses.

Keep hodling.

What else can they do if they bought bitcoin at $111,232 each and now have to sell it for almost $70,000? Nobody wants to lock in losses.

[Lucius]

~snip~
Many investors expected that the price of Bitcoin would get to $200k. So they took the risk to buy above $100k. Sadly they ended up buying at the peak since the price didn't increase as predicted.

Hopes are one thing, reality is something completely different - realistically, there was not enough demand to push the price above $125k, all thanks to one man who caused chaos on the global markets, and many proclaimed him the crypto president, what a paradox.

However, for companies that invest in this way in the long term, it would not be bad to monitor what is happening so that instead of an unrealized loss, they have even more coins without investing extra money. This would mean that you sell some of the coins at a price lower than you bought them, but then use that money to buy when the price slides down, literally in free fall.

[Strongkored]

Since the company's boss has already shared his knowledge of Bitcoin investment, it's not surprising that the asset's decline didn't cause him to panic and instead chose to buy more. This demonstrates his belief that investing should be for the long term, not a get-rich-quick scheme.

[Aanuoluwatofunmi]

Buy more even at the fall of the market, strong minds are found in this kind of behavior, when the market is falling, its not a time for us to sell, instead we are expected to look for more strong hands to hold more, because when the bear is over and the market begin to rise, we are going to enjoy it more better than when it was bearish, this is why we are said to be in a volatile market, that can rise or fall at any time.

[Riceandbean]

it¨s time to all in. perhaps this is the last time you see btc down to 60k  .

[Mpamaegbu]

The Smarter Web Company, a web design business owns 2,674 Bitcoins it bought at an average price of $111,232 each...

I may not know the story behind why the company waited that long before investing in Bitcoin. I went through that article, checked if any reason would be stated but found none. In fact, the company even bought in June last year at top. It leaves me wondering if the company is actually as smart as its name is.

Anyway, at a time like this with immense drawdown in the market for those still hodling, DCA method is a better option (that's if one still has cash) than selling off in panic. What I see in the market now isn't anything new. It's a repeat of what has happened in the past. Those who sell off in panic now will later come back to buy at a higher price.

[Son Of Blockchain (SOB)]

 They understand what investing in Bitcoin is all about and are doing it with determination to reach their goal despite the challenges that volatility brings, this is something tjat weak hands should learn from, yoi don't panic sell when the market is falling but add more to it at a cheaper price and still profit when it recovers while you keep holding.
 Not everyone understand or have the courage to hold for long-term that's why some people sell at any little dip, but then Bitcoin still remains a long-term investment perspective.

[pearlmen]

The Smarter Web Company, a web design business owns 2,674 Bitcoins it bought at an average price of $111,232 each. But it has lost about $100m (£73m) in three months.

Andrew Webley, who runs the Smarter Web Company said that regardless of the significant losses he would buy more of the digital asset again in the future. He said that the current price drop has not affected the company's strategy or his conviction.  He noted that investing in Bitcoin is not a six or 12-month strategy but a long-term, multi-year strategy.

Keep hodling.

https://finance.yahoo.com/news/ve-lost-100m-bitcoin-three-154413294.html

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This is the goal. Its important for the headline to separate realized losses from unrealized loss because what is going on it comparing valuation amount to current value. The company is not making any actual loss and its good that their objective is long term which gives time. I also think its a way to give credence to the small players who might though they bought and the price keeps dropping and someone somewhere has rigged the market against them but here we have a major player facing the same challenge here and hopefully they recover their loss as I am rooting for them.