It means someone succeeded in making gullible people believe they buy something of value, while in reality they buy just Bitcoin dust. It's one of many similar schemes we've seen since Bitcoin was created, and most of them die off a few years later: altcoins, ICOs, Forkcoins, NFTs, Ordinals, Runestones, and I probably forgot a few already. It's not the first, and it won't be the last.