The real question is:
Who’s still building when no one is watching?
You cannot stop developers from building in whatever market conditions we are in, because this so-called Crypto winter is not unique or alarming.
There's no stopping developers because the community is still strong, the market is poised for a big shift, and the potential is still there; everything looks positive, and those who are not will be left behind.
And that is also part of the cycle, every version if it, there will be some crypto project that is going to die or lost it's hype and then a new one will pop up just like what we have seen in the last bear/bull market.
So we should be expecting that something along the way moving forward, a new project will appear maybe in the bear market and started slow. But then there will be big shift as investors might find the project really good or there will be entities that are going to jump on the bandwagon.
Just a matter of time for this developers to come up with new ideas that will stir the market again.