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Author Topic: Should gambling ads during livematches include stronger responsible betting msgs  (Read 50 times)
shanz (OP)
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February 19, 2026, 10:22:29 AM
 #1

A study found that viewers were 22–33% more likely to bet when watching games with gambling ads during the 2022 World Cup.
If ads clearly increase betting activity during LIVE matches, should they also include stronger responsible gambling messaging, clearer age limits, or is it fully the bettor’s responsibility? I think those moments are important not only for advertising, but also for awareness.
Source: https://www.gamblinginsider.com/news/110814/gambling-ads-had-significant-impact-on-betting-activity-during-2022-world-cup

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February 19, 2026, 10:30:34 AM
 #2

Strong message like 'only gamble with the money that you can afford to lose, gambling is a fast means of losing money'? It will be good if gambling sites have this kind of warning but that is not how gambling has been advertised and your topic can not change anything about it. We have had this kind of discussion before.

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February 19, 2026, 10:34:04 AM
 #3

What kind of stronger message do you think could exist beyond what already exists?

Every casino nowadays requires registration, has warnings to register, and requires you to be of legal age in your country
I believe that is already sufficient and that no further warning or messages are needed

Nowadays, practically every soccer game has some betting company displayed, either in the stadium or on the teams' jerseys

 
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February 19, 2026, 10:37:12 AM
 #4

In my opinion we continue to make fun of each other, messages warning about responsible play are everywhere, what kind of message should be incisive during matches to limit bettors?
Also don't you think betting platforms will always find shortcuts to "limit" the message and make it less effective?
No one wants to throw a stone at their feet, so it's obvious that a shortcut will always be found. If we want to make fun of each other, we keep talking about warning messages and other similar things.

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February 19, 2026, 10:43:20 AM
 #5

What a bs science that is Cheesy You took football, most played sports in the world. You took world cup, an event that happens once in 4 years. Report source is from UK, and team England finished group stage on first place, and they were stopped only at quarterfinals. And you are surprised that betting activity is increased?

I can make such science report myself. July 4 is the day when sales of fireworks are increased. Should people be more responsible or decrease fireworks production? Cheesy

Moreover, betting and watching football is like a tradition in UK. Decrease or remove gambling ads during livematches, and people would bet anyway.

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