What a bs science that is

You took football, most played sports in the world. You took world cup, an event that happens once in 4 years. Report source is from UK, and team England finished group stage on first place, and they were stopped only at quarterfinals. And you are surprised that betting activity is increased?
I can make such science report myself. July 4 is the day when sales of fireworks are increased. Should people be more responsible or decrease fireworks production?
Moreover, betting and watching football is like a tradition in UK. Decrease or remove gambling ads during livematches, and people would bet anyway.