Beyond volatility, the primary reason why no merchant accepts bitcoin in real life today is that it simply is not demanded enough. That's just the "painful reality".
The PayPal study contradicts this a bit: "Access to and attraction of new customers" was mentioned by 45% of the merchants who responded as a reason to adopt Bitcoin.
I don't think the fees argument will ever suffice for the merchants to adopt bitcoin. Transactions via debit/credit card are not so costly for the merchants now more. It used to be, but it no longer is that much expensive.
I think the fee argument indeed is minor in the present, as written in the discussion with Satofan44.
But in my country, the fees are between slightly below 1% (debit cards) and 4-7% (credit cards!) per transaction, depending on the payment volume, the type of card and the transaction speed. Credit cards payments can take up to 10 days.
These are the fees of our biggest payment processor Mercadopago. I don't think this is negligible.
Still even if you include all those reasons, we don't have an objective data to quantify the value assignment per function/utility so we are just speculating how much each function weighs.
You're of course correct -- and everything is speculative anyway, when we talk about a future low-volatility scenario. For now, we can use data like the PayPal study I mentioned, but of course that only gives us data about the (recent) past, not the future.
Where I don't agree with is that there is no difference, of course there is the same way there is a difference for anybody who adopts Bitcoin personally -- it depends on why you are doing it. There are people who were unfazed by the volatility since day 1, and there are people who are panicking at volatility yet they've been here for many years.
But that already requires some "pro-Bitcoin mindset", or at least awareness about how Bitcoin works. I was instead mainly assuming a "dumb" (in the sense of "unaware"/"not interested in details") merchant who doesn't care at all about Bitcoin and doesn't know how it works. For this kind of merchant the cost of implementation/hedging and the potential benefit are the main drivers of adoption (or not). They don't want to care about Bitcoin's cycles and so on.
Of course you're correct that Bitcoin awareness (and its future potential) is present, then the equation for merchants can be quite different.
I don't agree with this at all. I didn't say that one has to stack solely from the incoming Bitcoin payments.
I agree to disagree here - we're talking about different things however. The scenario you mention - a merchant who not only accepts, but also buys Bitcoin - is imo already also a "Bitcoin investor". And thus it will be a Bitcoin-aware person (see last paragraph). I think this is of course the ideal every Bitcoiner strives to propagate, but that merchant percentage probably will stay low.
You want merchants, who are unable to see Bitcoin besides its MSM's headlines, to also consider hidden costs?

While you are correct about the costs, I can guarantee you that not even 1% of merchants see it this way.
I still talk about an utopian low-volatility future here

Let's speculate Bitcoin achieves a volatility close to gold's, i.e. crashes would be of less than 50% compared to ATH (1980 crash aside) and take several years, i.e. you wouldn't risk to lose 50% in a few months. If there was some really convincing gold derivative (not some random RWA token) which could be accepted by the merchant without real counterparty risk, then I guess adoption of that token would already be significant. In the 90s or early 2000s the e-gold system had some success in e-commerce even if this business was still nascent.
In that utopian future you're a merchant and are presented with four main options:
- card payments (around 1-5% fees depending on the type of card, no hedging cost, chargeback fraud risk, used by 70% of population)
- Bitcoin payments (significant but low fees, some hedging cost but much less than now, 1% exchange cost, 15% of population, treasury option due to positive long term trend)
- stablecoin payments (no hedging cost, but risky to hold for longer periods, otherwise ~1% exchange cost, relatively high deposit fees on exchanges, 5% of population)
- altcoin payments (high hedging cost, near zero fees, 1% exchange cost, 1-5% of population per altcoin)
then Bitcoin would be one of the 2 most attractive payment means, either besides stablecoin or besides card payments (depending on if the importance of fees).
Bitcoin would be even more attractive if there was a positive feedback loop where also the suppliers accept it. This would however take longer, I guess.
You can't seriously argue that Bitcoin is the best solution that exists fee-wise right now, I would never agree with that. Bitcoin is terrible to use and expensive at times, even without intermediaries which almost always play a role for many merchants.
That's why I mentioned Lightning and sidechains. A "Bitcoin as a currency" scenario without second layers, imo, is not viable.
By the way, I was talking about transaction costs or costs from intermediaries to accept Bitcoin, not about node costs.
ACK. Yes I know some payment processors take 2% or more fees. However, if you have significant volume of Bitcoin customers, that cost would shrink to ~1% or less if you simply use an exchange. And then you would already be cheaper than credit cards with negligible hedging costs.
Ah, before I forget: a stat which may prove decreased transaction activity during crypto winters is the
number of active addresses. While it declined also in 2023/2024, I guess this was due to the fees explosion after the Ordinals craze. In all other periods, the number correlated strongly with price.