One thing that basically drives the market is speculation where people just raise up news to influence the behavior of the market, any projects that doesn't have any utility doesn't always survive through the bear run, and they could also find it difficult to keep their community active through interaction . Most times what actually determines any projects is how supportive the community is, they also help to hold tight their holdings.
The support of the community can take any project to new heights easily, like they are doing with Bitcoin, no matter how low it dumps every bear market, but in the next bull run, it is touching a price target that no one has predicted at its lowest. That's what makes community support most important, if the community wants, they can bankrupt any project, make them end their operations.
That's what community is for, but these days most of the people are investing in a coin, and they don't show any trust, loyality, they are here for profit, they make their profits they leave, they saw the token going down a little but they leave, this kind of loyality is no good to any project, that's why a project should work on their long term sustainability plans liike how to keep their people attach with them.