Are the exchange saying people should save their coins with them to avoid phishing scam? These exchanges can not know all. This is the last thing I can not do.
We shouldn't expect anything less from them since they can boldly post a market article which shows the security measures they used to tackle deepfakes, phishing bots, fake payment, fake platforms, voice cloning, impersonation across chat applications, and more, but didn't provide adequate information about the funds lost by their users when they sit around making money off their users.
They know it will trigger more user trust.
It is good that they are helping, but anyone that do not know about scam, Bybit or Binance might helped today, but that does not mean the person will not be scam in one way or the other later.
Also exchanges are not places to keep money, that is the work of noncustodial wallets.
Yes, they only help when it is also affecting them. Remember, Bybit lost a billion worth of crypto last year due to malicious code that changed transaction destinations during approval.
This CEX team is just like the government; if something does not affect them, they won't look for a solution. Once they are scammed or affected, they will work on the issue solution, which is what we're seeing now.