I just made post about how the world cup isn’t getting the expected traction on the forum and all of a sudden more promos and contests are coming up, it’s really good to see!
It’s great to see the forum picking up steam! Honestly, this is normal behavior for these massive tournaments. Most bookmakers usually hold back their primary promotional campaigns until we get much closer to the official opening match.
The main reason for the surge right now is that the marketing teams at almost all these bookies were heavily concentrated on the UEFA Champions League final promos that just wrapped up over the weekend. Until that match was completely settled, the UCL campaigns were taking up all of their promotional real estate, budget and focus.
Now that the European club season is officially over, their priority has shifted to the World Cup. I expect a massive wave of new promotions to roll out over the course of the week, with the heaviest volume hitting right as we get into the weekend. I am keeping a very close eye on all the major platforms to catch them as soon as they drop!
