Business is strategical not emotional. People don't prioritise you because you are a seller, people will patronise you because of what you offer, how you offer it and at what comfort they get after paying. Know that some.people measure the worth of the value with the amount they will pay it. If it doesn't satisfy them they won't pay for it.
I agree with you that business is a strategy and yes this is just like a business that requires a strategy, when we do business then we will usually have competitors and from here we must be able to be smart to find loopholes in order to make things that attract many people to buy from us and of course this is called a strategy.
In addition, the way we ourselves offer it can be an opportunity to make other people interested in buying, when we convince them that we can be trusted then they will put their trust in buying from us.