Do you think America is selling brands while China is selling for consumers, or do you think both countries are doing the same thing in different ways?
China and the US have very different strategies in terms of product marketing or product sales, currently no country can beat China's sales strategy or trade methods. Even though the US could do it, the facts on the ground didn't last long.
As you said, China tends to focus more on competitive prices for consumers, as well as the way they adapt features, America certainly focuses more on brand equity, lifestyle or prestige.
The fact is that in the market we can see.
Before China releases goods, in general they look at the economic side of society level by level, they are more focused on solving consumer economic problems, where goods are affordable and accepted throughout the world en masse, they focus on just selling goods.
While the US sells goods based on status and those with an established economy such as Apple or Nike products, the focus on brand prestige value is what differentiates China from the US.
But what's exciting about these two countries is that even though they have differences in sales strategies, they both adopt each other to achieve a level of global marketing prestige, of course to provide better functions to consumers.