America sells outcomes. China sells solutions.

[Exitoral]

One of the comments here actually got me thinking. Maybe America isn't just selling brands after all. Maybe they are selling outcomes, just as he wrote. I want to buttress that point.

Because sales was born in America, and sales is all about selling the outcome, not the product. Think about it. Every time you buy something, ask yourself why are you buying it? There's a reason the entire business model of Google and Meta relies on ads. Marketing moves the world. People buy based on emotion, and justify the purchase with logic.

People don't want to "drink coffee". They want to feel the thirst being saturated from a cold drink. They want to have a chat with a chick in the coffee-shop that serves the coffees. Or they want to wake up and focus on their work. You don't sell coffee by advertising the flavors of the coffee. You sell it by communicating the outcomes.

Let's look at it the way it has always been. People don't buy an iPhone just because they want to make calls or take pictures with it. They purchase it because of what it represents. That's elite-class advertising. They don't just sell products; they sell the idea of what you can become or should be. A king or a queen. Also, for Starbucks, people buy it because of the experience around it, the environment, and most times the status that comes with it.

This made me look at China differently too.

Instead of China asking, "How can we shape our products based on human emotions?" they seem to be making products that actually solve problems for less money. I'm not saying American products are not solving problems. But China seems to focus on that more. Take, for instance, the quick delivery of your coffee wherever you are. The cheaper price because not everyone can afford that expensive coffee. And so, with this, they have been able to brand themselves differently. Also, BYD isn't left out. Their focus seems to be producing cheaper electric vehicles that will compete with the big electric vehicle brands.

So maybe the real difference is not whether America sells brands while China sells for consumers. Maybe it is how they sell. America sells identity and outcomes, while China sells value and solutions.

So in the long run, which marketing idea will survive?

Or does anyone have another opinion on this matter?

[Mate2237]

You can compare this two countries together because they run towards different forms of government, with different ideology and different principles in life.we can't compare American goods with that of china because, the truth is that these two countries are competing with each other and has different kinds of targets, which will go a long way in creating the type of goods that each of them produces. But one thing that you should know is that these two countries has a very big trading records because, each of these two countries need the products of each other.


When you look at the American roads they are full of Chinese made cars, especially the electric cars, there are also plenty of American cooperations in China simply due to the high cost of production in the America. The comparisons that you are trying to do is not necessary because, the world has been largely dominated by these two markets in terms of global supply.

[abhiseshakana]

Until now, what China do imitate US and western pattern century ago. Roots of US excellence starting from industrial revolution, massal production system, standarization and efficience which never been applied before adopted by US. After that emerge modern marketing which use advertisement to create demand which can balancing large scale production. So US has start their investment building excellence in technology, research, manufacturing and logistics earlier before China did. US's century inovation, and capacity bring US products dominate the global market and have strong branding identity. I see US win on branding, design , patent, software and its STEM ecosystem As we see US giant company such as Apple, Nike, Starbuck they don't only sell function but also sell identity, lifestyle and inspiration.

For China, for decade they update and upgrade their manufacture efficiency which focusing giving value for money and solve consumer problem practically. China offering inovation with more affordable price. ANd at the meantime i think China just start building manufacture branding. BYD, Xiaomi not only sell product but also sell emotional experiences, technology, inovation life style and premium image.

[BlackHatCoiner]

So in the long run, which marketing idea will survive?

The country that will survive is the one with the best sales. Sales isn't "convincing to buy". Sales is understanding the problem a fellow person may have, communicating the problem with him, and after he's confirmed the problem, offer and deliver him the solution. That's it.

Sales is the best paying job, because it solves the world's biggest problem. Communicating with strangers and making their lives better. Civilizations with the best sales are those that will survive, because understanding and solving people's problems is what allows for economic growth. Even the most competent as a civilization, highly advanced in terms of technology, if the people fail to communicate between themselves, they will not succeed in thriving as a civilization.

[Doll2233]

Americans have spent decades in building their companies as brands , their advertisement mostly shows that how a customer will feel by having their product rather than simply showing that what their products actually does, where as if you talk about Chinese companies they have tried to fill the market gap finding practical and alternative solutions to the actual needs of their consumers, they are not charging extra on the name of brands. They are providing good quality products at lower prices based on their customers. Now the competition is on the global level both America's and China's approaches are beginning to merge. Chinese companies have started investing in branding where as Americans are having pressure to give better values. Those companies who will combine both the approaches will be successful either they are Chinese or Americans.

[alani123]

For the longest time America has been selling deals countries can't refuse.
For instance Iran has the ability to produce some of the world's cheapest oil. But if you trade with Iran openly your country is blocked from any other trade of crucial goods that the west handles.

What does America produce that the rest of the world can't have? Nothing. Even the CPU chips are made in Taiwan. The supply chain keeping America alive is very fragile and they've been struggling to keep their empire

[davis196]

Instead of China asking, "How can we shape our products based on human emotions?" they seem to be making products that actually solve problems for less money. I'm not saying American products are not solving problems. But China seems to focus on that more. Take, for instance, the quick delivery of your coffee wherever you are. The cheaper price because not everyone can afford that expensive coffee. And so, with this, they have been able to brand themselves differently. Also, BYD isn't left out. Their focus seems to be producing cheaper electric vehicles that will compete with the big electric vehicle brands.

US capitalism and Chinese capitalism are not so different. Those are just different stages of capitalism. China right now is what USA used to be 80 years ago. Heavily industrialized country with lots of cheap and skilled labor. China has advantage with cheap and skilled workforce and they are using that advantage as much as they can. Marketing is pretty much the same everywhere around the world. Have you ever seen a Temu ad on Youtube? Temu is also trying to "sell you a dream", the only difference is the cheaper price. The Chinese have solved capitalism. They know that the fastest way to beat your competitors is to offer products at lower prices. Once you destroy your competitors, you can start raising those prices.

[Die_empty]

I see US win on branding, design , patent, software and its STEM ecosystem As we see US giant company such as Apple, Nike, Starbuck they don't only sell function but also sell identity, lifestyle and inspiration.

Most of these Apple phones are assembled in China, and millions of Nike apparel and shoes are made in China. The US has mastered the art of branding, while China does the production. But in recent times, China has begun to build alternatives to these well-known American brands. The Asian country has not successfully been able to push its brands outside China, but they are spending on ads to make that happen in the future.

For China, for decade they update and upgrade their manufacture efficiency which focusing giving value for money and solve consumer problem practically. China offering inovation with more affordable price. ANd at the meantime i think China just start building manufacture branding. BYD, Xiaomi not only sell product but also sell emotional experiences, technology, inovation life style and premium image.

The affordability of Chinese products is a key advantage that will make them take over the US market in different countries. Chinese e-commerce platforms such as Temu and AliExpress are pushing Chinese brands in a manner that Amazon is losing its popularity.