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Author Topic: Strategies may sell up to $1.25 billion of bitcoin  (Read 321 times)
Oshosondy (OP)
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June 29, 2026, 03:52:50 PM
Last edit: June 29, 2026, 04:43:21 PM by Oshosondy
 #1

The original source: https://www.sec.gov/ix?doc=/Archives/edgar/data/0001050446/000119312526286871/mstr-20260629.htm
For simplicity before reading the source: https://www.thestreet.com/crypto/markets/strategy-prepares-to-sell-up-to-1-25-billion-of-bitcoin

The company said the bitcoin sale will be made from time to time. The sale this time will be used to bolster its cash reserve, which now stands at approximately $2.55 billion, while helping fund preferred stock dividends, interest payments and other corporate obligations.

You can read more on the links.

Bitcoin price is not reacting to this yet.
MSTR fell significantly recently before the news, but the price increased a bit today.

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June 29, 2026, 04:17:20 PM
 #2

This follows an earlier story wherein MSTR sold a small amount of their BTC in order to prepare the market for future sales.

Saylor and his team are in a pickle here: they need to unwind their BTC holdings for the highest yield possible. The problem is, MSTR is under water when BTC drops below $70k or so. As of today, they are probably down by 15% or more (based on operating costs and whatnot mixed in). And MSTR has enough BTC--and their public profile is many times that--that their moves will change the market itself.

That they are looking at unwinding at $59k (today's price) is a insanely bearish sign for BTC in general. Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.

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June 29, 2026, 04:49:26 PM
 #3

This is one of the bearish winds of Saylor's planned sale whether we like it or not, regardless of whether MSTR is profitable or not they need to fulfill their obligations, it could be that in the next few weeks there will be a decline driven by this sentiment.

[...]and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.
It won't be forever, it's just a hallucination in my opinion, a Saylor won't rush to think like that, we know how dedicated and confident he is in bitcoin, and now this is indeed a bad situation that we have often felt in the early years of bitcoin's 4-year cycle, there will be a lot of drama in the market which causes bitcoin to form a DIP price before returning to form its strength to print a new ATH again.

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June 29, 2026, 05:33:14 PM
 #4

Am I the only who thinks the topic title sounds a little more triggering that than it really is?

 I had to read through the filing to understand that the announcement actually doesn't mean that Strategy is selling $1.25 billion worth of Bitcoin immediately. They're simply tryna give themselves the freedom to sell Bitcoin at intervals mainly for the purpose of strengthening their cash reserve as well as help cover things like preferred stock dividends, interest payments and other corporate obligations when necessary.

 Over the years, Strategy has been intentional enough to describe Bitcoin as their "primary treasury reserve asset" and that I think is assuring enough for us not see this move as a change in their long-term Bitcoin strategy. Also, the silent reaction from Bitcoin's price I think suggests that the market also understood that the announcement is simply authorizing a possible sale and not implementing an immediate sale.

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June 29, 2026, 05:50:55 PM
 #5

That they are looking at unwinding at $59k (today's price) is a insanely bearish sign for BTC in general. Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.

I think you are mistaken. This is not the end of Bitcoin like you predicted. Bitcoin has faced more difficult situations and survived them. The fate of Bitcoin doesn't depend on Michael Saylor.

Although Saylor has backed off on his position to never sell, Strategy sold 32 coins; the company later bought 1,550 bitcoins afterward.

R


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June 29, 2026, 06:00:58 PM
 #6

The original source: https://www.sec.gov/ix?doc=/Archives/edgar/data/0001050446/000119312526286871/mstr-20260629.htm
For simplicity before reading the source: https://www.thestreet.com/crypto/markets/strategy-prepares-to-sell-up-to-1-25-billion-of-bitcoin

The company said the bitcoin sale will be made from time to time. The sale this time will be used to bolster its cash reserve, which now stands at approximately $2.55 billion, while helping fund preferred stock dividends, interest payments and other corporate obligations.

The moment they make the sale will definitely cause the market to react towards it, even though there is no cognate reason why the shouldn't sell since they want to improve on their cash reserve as the reason being stated, but I'm beginning to suspect them in this manner whereby they will be selling to buy more than the sold and keep using this strategy to make more profit than a long time holding that may not really yielded as the expected.
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June 29, 2026, 06:05:19 PM
 #7

Am I the only who thinks the topic title sounds a little more triggering that than it really is?

 I had to read through the filing to understand that the announcement actually doesn't mean that Strategy is selling $1.25 billion worth of Bitcoin immediately. They're simply tryna give themselves the freedom to sell Bitcoin at intervals mainly for the purpose of strengthening their cash reserve as well as help cover things like preferred stock dividends, interest payments and other corporate obligations when necessary.

 Over the years, Strategy has been intentional enough to describe Bitcoin as their "primary treasury reserve asset" and that I think is assuring enough for us not see this move as a change in their long-term Bitcoin strategy. Also, the silent reaction from Bitcoin's price I think suggests that the market also understood that the announcement is simply authorizing a possible sale and not implementing an immediate sale.

If I hadn't read the full story from the link OP dropped, I would've thought strategy wants to sell almost alll their holdings which would've been shocking if the story in the link says so but then they're selling in bits and not all at ones. People should learn from that cause some investors instead of selling some portions would sell everything after they've reached their target.
 From what I understand about the company, they're mostly consistent with buying so whatever they sell at different times would be recovered, I expect them to buy more during this period than sell. If anyone can recall, they regularly hint at buying more Bitcoins.

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June 29, 2026, 08:09:02 PM
Merited by Free Market Capitalist (1)
 #8


That they are looking at unwinding at $59k (today's price) is a insanely bearish sign for BTC in general. Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.

blah blah blah
Typical FUD.
If they believe it would never recover they would just sell majority via OTC and call it a day.
They need to at least prepare if the bear market spends longer and not to mention other operations
That would require having cash.
Mind you the plan isn't set in stone and can be considered a form of worse case scenario.

I'm curious if you were Saylor what would have been your move?

Quote
Saylor and his team would arguably be the foremost experts on BTC's price predictions
I doubt anyone would take prediction from a guy whose bullish prediction is outrageous.

 
but I'm beginning to suspect them in this manner whereby they will be selling to buy more than the sold and keep using this strategy to make more profit than a long time holding that may not really yielded as the expected.
Not viable.
Since it would cost them more than Bitcoin.
They gain more when Bitcoin is green.

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June 29, 2026, 08:22:27 PM
 #9

The original source: https://www.sec.gov/ix?doc=/Archives/edgar/data/0001050446/000119312526286871/mstr-20260629.htm
For simplicity before reading the source: https://www.thestreet.com/crypto/markets/strategy-prepares-to-sell-up-to-1-25-billion-of-bitcoin

The company said the bitcoin sale will be made from time to time. The sale this time will be used to bolster its cash reserve, which now stands at approximately $2.55 billion, while helping fund preferred stock dividends, interest payments and other corporate obligations.

You can read more on the links.

Bitcoin price is not reacting to this yet.
MSTR fell significantly recently before the news, but the price increased a bit today.
Bitcoin price might not react to this yet but this type of huge sales could invariably leads to significant drop in the price of Bitcoin, recently I have noticed that strategy have been very busy and in my own opinion for the wrong reasons.
Strategy has really been active in selling our Bitcoin or has been in the rumours of selling of Bitcoin.
This is why you should not just Invest in Bitcoin because companies like strategy are investing in it.
What ever move they want to make soon enough the buzz around that move will wear off.

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June 29, 2026, 08:36:11 PM
 #10

Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.
I know that any further selling pressure from Michael Saylor might send the price of bitcoin to another downtrend but it will also be an opportunity for other big players in the market to buy more dips and hold so i don't really see any arising uproar if Strategy sells part of their bitcoin holdings. I don't think that Strategy is selling their bitcoins as a result of fear that the price might fall and not recover as you said and for you to say ''perhaps forever'' means that you don't really see a future with bitcoin and most likely that you are one of those anti-Bitcoin critics.

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June 29, 2026, 08:55:44 PM
 #11

Agree or not, in the end what investors are looking for is a return. I'm not talking about one investor, but in general investors will try to get a return on what they have invested. I do not feel strange about the sales plan that will be done by large companies that have been holding bitcoin in large portions, it is a natural thing even though we do not realize it.

To be honest, we never ignore the risks of investing. Anyone can sell their investment assets regardless of the reason, especially large companies, so it feels fair for them to always attach importance to their balance sheets. Saylor can sell at any time, but the market will certainly react to what he will do.

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June 29, 2026, 09:05:49 PM
 #12

That is expected, the money that they're spending for continuous buying of Bitcoin isn't theirs but their investors.

And they have the obligation to follow what their investors need to have and that's to profit, and so they're boosting the cash reserve for that purpose.

At the same time, they'll still buy. While we admire his actions before but this is a planned strategy of theirs and done accordingly.

 
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June 29, 2026, 09:06:59 PM
 #13

[...]and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.
It won't be forever, it's just a hallucination in my opinion, a Saylor won't rush to think like that, we know how dedicated and confident he is in bitcoin, and now this is indeed a bad situation that we have often felt in the early years of bitcoin's 4-year cycle, there will be a lot of drama in the market which causes bitcoin to form a DIP price before returning to form its strength to print a new ATH again.

If he thought Bitcoin was going to keep going up they wouldn't be selling and preparing the market for more sales. They obviously think BTC is going DOWN.

In particular, Michael Saylor is well-aware of his own profile in the Bitcoin market, and he very well knows how bad this looks. They have only done this because they are afraid of going to prison at this point, I suspect.

That they are looking at unwinding at $59k (today's price) is a insanely bearish sign for BTC in general. Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.
If they believe it would never recover they would just sell majority via OTC and call it a day.

If they wanted to get rid of their BTC, the last thing they would do is sell everything all at once. Like I said, they are in a pickle...

Quote
I'm curious if you were Saylor what would have been your move?

I would have stayed in the software market. MSTR could well have jumped on the AI bandwagon and their stock might be much higher without the danger of impending doom and prison sentences.

Quote
Quote
Saylor and his team would arguably be the foremost experts on BTC's price predictions
I doubt anyone would take prediction from a guy whose bullish prediction is outrageous.

LOL, when Saylor says, "BTC going to $1 million in 18 months!" the quote is copied/pasted on this website at least 2000 times. Cheesy Cheesy

Saylor and his team would arguably be the foremost experts on BTC's price predictions, and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.
I know that any further selling pressure from Michael Saylor might send the price of bitcoin to another downtrend but it will also be an opportunity for other big players in the market to buy more dips and hold so i don't really see any arising uproar if Strategy sells part of their bitcoin holdings. I don't think that Strategy is selling their bitcoins as a result of fear that the price might fall and not recover as you said and for you to say ''perhaps forever'' means that you don't really see a future with bitcoin and most likely that you are one of those anti-Bitcoin critics.


What I think certainly doesn't matter to anything. Saylor, on the other hand, is the largest single known holder of BTC by far, and also the loudest cheerleader for Bitcoin. His opinion absolutely does matter. And since he's laying the groundwork to sell, maybe Saylor is one of those "anti-Bitcoin critics"?

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June 29, 2026, 09:34:20 PM
 #14

I have learnt over the years to not always listen to those investors who are loud about their philosophies and in the later, they made compromise because obviously, reality of things dawned on them and Michael Saylor is one of them.

Am not accusing him of anything wrong he has done, but I think he got into Bitcoin investment for company survival reasons and not because he actually intended to hold Bitcoin somewhere safe for a very long time to come. At some point he was always going to sell to make his company, microstrategy become bigger and increase in wealth,  technology advancement and efficient products.
Afterall we saw Tesla do same after Elon Musk sold off a lot of his holdings to do the needful so his business could survive and look where it is today.

I think Michael letting us, of which includes the Bitcoin and crypto currencies market know about this in time, is so that it won't be the reason or among the major reasons for another dip that makes him receive the blame for just being a business man.
This news is just what I know as a tactical Treasury rebalancing, that's aimed at not to cause a liquidation in the market, but to remove the threat of sudden liquidation.


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June 29, 2026, 11:58:12 PM
 #15

If they want to sell, let them sell, if Bitcoin is going to drop, let it drop. So what? Are you really allowing this kind of manipulation, even for a single investor like Strategy? If some are selling, others are buying. There are two sides to this. Don't worry, nothing will happen to Bitcoin. If Strategy sells, someone else will buy. Other companies will make substantial investments and new names will emerge in the next bull run. Bitcoin's journey continues. Finding cheap coins isn't easy these days, don't expect to see prices drop by %60-70. You'll be waiting for nothing.

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Today at 12:35:06 AM
 #16

Am I the only who thinks the topic title sounds a little more triggering that than it really is?

 I had to read through the filing to understand that the announcement actually doesn't mean that Strategy is selling $1.25 billion worth of Bitcoin immediately. They're simply tryna give themselves the freedom to sell Bitcoin at intervals mainly for the purpose of strengthening their cash reserve as well as help cover things like preferred stock dividends, interest payments and other corporate obligations when necessary.

 Over the years, Strategy has been intentional enough to describe Bitcoin as their "primary treasury reserve asset" and that I think is assuring enough for us not see this move as a change in their long-term Bitcoin strategy. Also, the silent reaction from Bitcoin's price I think suggests that the market also understood that the announcement is simply authorizing a possible sale and not implementing an immediate sale.

I would have to agree. In Saylors tweet he said at the very end that their long term stance on bitcoin remains the same and I do have to agree I have been watching the price all day and it seems to be pretty steady around 59-60k mark. If it really did have a huge effect on the market then we would have seen some crazy price movement today. I think the fact bitcoin is staying at 59k reinfoces that we are at bottom or near, perhaps we will see the actual repercussions of this announcement when they finally do sell some. But at this point it seems like the sales will be incrementally and so it might not have that much of an impact on the price at all, perhaps.

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Today at 04:17:41 AM
 #17

I would have to agree. In Saylors tweet he said at the very end that their long term stance on bitcoin remains the same and I do have to agree I have been watching the price all day and it seems to be pretty steady around 59-60k mark. If it really did have a huge effect on the market then we would have seen some crazy price movement today. I think the fact bitcoin is staying at 59k reinfoces that we are at bottom or near, perhaps we will see the actual repercussions of this announcement when they finally do sell some. But at this point it seems like the sales will be incrementally and so it might not have that much of an impact on the price at all, perhaps.
Their stance can remain the same over time but they have risk of changing their actions even they don't want to do that. Because if they have bad capital and risk management, their company will soon hit its limits and might to face with risk of liquidations or pressure and demand from their company investors, so that they have to sell bitcoins.

Life is not only like you want it or not, as what you do even as a company, depends on so many factors. It is decided by many things you did at beginning and a long the way, and with Strategy, there is nothing hidden that they have been taking a lot of risk with their unsafe strategy.

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Today at 05:19:20 AM
 #18

This is one of the bearish winds of Saylor's planned sale whether we like it or not, regardless of whether MSTR is profitable or not they need to fulfill their obligations, it could be that in the next few weeks there will be a decline driven by this sentiment.

[...]and they are unmistakably signaling that they see the price going DOWN and not recovering, perhaps forever.
It won't be forever, it's just a hallucination in my opinion, a Saylor won't rush to think like that, we know how dedicated and confident he is in bitcoin, and now this is indeed a bad situation that we have often felt in the early years of bitcoin's 4-year cycle, there will be a lot of drama in the market which causes bitcoin to form a DIP price before returning to form its strength to print a new ATH again.

Something like this needs to happen anyway, this have always been the case after every bull market, something bad happened and brings back fear into the market, even the bulls will be scared.

How many people have we seen saying Bitcoin is dead, like how they used to scream about it in every bear market? Maybe one ot two, it means we haven't get there yet, people will lose their cools, even those who are slowly accumulating Bitcoin.

It was Luna at a time, followed by FTX, one capitulation event needs to unfold that's why I won't be surprised if it will happen via Micheal Saylor this time around..

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Today at 05:25:11 AM
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 #19

Yeah, well, it seems from now on every time Strategy does something we are going to have 400 threads on the forum about it. OP, then you complain that I'm criticizing you, but how do you expect me to take you seriously if you put a typo in the title? It's “Strategy,” not “Strategies.”

blah blah blah
Typical FUD.
If they believe it would never recover they would just sell majority via OTC and call it a day.
They need to at least prepare if the bear market spends longer and not to mention other operations
That would require having cash.
Mind you the plan isn't set in stone and can be considered a form of worse case scenario.

I'm curious if you were Saylor what would have been your move?

See guys, Ambatman understands what this is all about. I think that, given the options available to him right now, this was probably the least bad course of action for Saylor. Whether it will work out more or less remains to be seen.

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Today at 06:23:04 AM
 #20

It was Luna at a time, followed by FTX, one capitulation event needs to unfold that's why I won't be surprised if it will happen via Micheal Saylor this time around..
I don't remember how exactly the price moves at that time. Is it after we're down 50% from ATH too, or is it earlier?

Anyway, I also think this is one of those bearish signal that will be used by social media to cook a new narrative. Hit your feels and whatnot. Trying to increase the fear index even higher.
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